BodyGuardz was founded in 2002, in Draper, UT. What began as a small line of screen protectors for a limited number of devices, grew into a large organization that provides millions of products to mobile device users throughout the world. BGZ Brands was placed on to the Inc. 500 list as the #436th fastest-growing company in 2015.
Because the BodyGuardz brand is so big, they were receiving many sales from branded terms at a decent CPA. (Cost per Acquisition) The main problem they faced, is for keyword terms that did not include their brand name CPA metrics were very high, to the point where it was unprofitable and in fact losing money for the company.
Searchbloom began optimizing the structure of the Adwords account, so as to be as relevant as possible to the end users search query. The PPC team optimized the ads including A/B testing so we could find the best performance. By focusing on alternative Adwords channels, including Google Shopping, Remarketing, and Remarketing for Search, we were able to capture additional revenue that was before being lost.
Suffice it to say, we killed it. eCommerce revenue has never been higher for BodyGuardz.com. Here are some recent details of account performance.
- Click Through Rate increased by over 277%
- Conversion Rate increased by over 400%
- Conversions increased by 198%
- Cost per Acquisition decreased by 72%