Searchbloom vs Smartsites

An objective view of each of these top-rated digital marketing agencies to help you make the right decision the first time.

Searchbloom vs. SmartSites: SEO, PPC, CRO, and Web Development Services Comparison

Quick Verdict

Choose Searchbloom if: You want a long-term partner who earns trust through results (not just contracts) with 5 proven methodologies and 6 dedicated specialist teams including full Website Development capabilities

Choose SmartSites if: You prefer working through account manager intermediaries and don't need proprietary methodologies, dedicated specialist teams, or flexible contract terms

Winner for Structured Methodologies & Technical Excellence: Searchbloom (5 proven methodologies + 6 dedicated specialist teams + direct analyst access) vs SmartSites' generalist approach with no proprietary frameworks and account manager coordination layers

This comparison examines Searchbloom and SmartSites. Searchbloom's mission is to be the most trusted, transparent, and results-driven search engine marketing company in the industry. They build partnerships through their "Partners, Not Clients" philosophy with six dedicated specialist teams, earning trust through results with flexible agreements and direct analyst access. SmartSites is a full-service digital marketing agency founded in 2011, serving small to mid-market businesses through account manager coordination across integrated specialists, following standard industry practices without proprietary methodologies.

All ratings and company information sourced from the open web.

By the Numbers: Quick Comparison

  • Unique Methodologies: Searchbloom (5: ART, MERIT, ACE, UTU, TRUST) vs SmartSites (No proprietary frameworks)
  • Client Reviews: Searchbloom (4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush) vs SmartSites (4.7-4.9/5 Clutch, 4.3/5 Glassdoor, 4.6-4.8/5 DesignRush)
  • In-House Specialist Teams: Searchbloom (6 dedicated teams with direct access) vs SmartSites (Integrated specialists coordinated through account managers)
  • Typical Minimum Investment: Searchbloom (Flexible) vs SmartSites (SEO $2,000-5,200/month, PPC from $500/month)
  • Years in Business: Searchbloom (Since 2014) vs SmartSites (Since 2011)
  • Partnership Approach: Searchbloom (Trust through results, flexible 3-6 month agreements) vs SmartSites (6-12 month contracts with reported exit difficulties)
  • Team Size: Searchbloom (6 dedicated specialist teams) vs SmartSites (100+ employees)
  • Notable Recognition: Searchbloom (Forbes Best for Mid-Market) vs SmartSites (Inc. 5000 multiple years 2017-2024)

Complete Service Comparison

Feature Searchbloom SmartSites
Client Focus Partners not clients - Builds long-term relationships through results and trust. Works with brands from SMBs to enterprise where they can deliver meaningful ROI Small to mid-market businesses across diverse industries seeking full-service digital marketing coordinated through account managers
Contract Terms Flexible, short-term agreements (3-6 months max) - earns partnership trust through results, not just contractual obligations (Partners, Not Clients philosophy) Typically 6 to 12 month project agreements with monthly retainer model, locking clients into longer commitments. Multiple client reviews report difficulty exiting contracts early
SEO Methodology ART methodology: Authority, Relevance, Technology (executed by dedicated in-house SEO team). MERIT for AI SEO/answer engines: Mentions (public validation), Evidence (citable proof), Relevance (intent-driven coverage), Inclusion (machine readability), Transform (continuous improvement) Focus on local SEO, on-page, and technical optimization following standard industry SEO best practices without proprietary methodologies or accountability frameworks
PPC & Paid Media ACE methodology: Assets, Control, Experimentation - executed by dedicated in-house Paid Media team (Google, Bing, YouTube) Google and Facebook ad campaigns managed by PPC specialists coordinated through account managers. Pricing starts at $500/month with limited experimentation compared to Searchbloom's structured ACE approach focused on continuous testing and optimization
Conversion Rate Optimization UTU methodology: User Experience, Trust Signals, Urgency - standalone service with dedicated in-house CRO team CRO services available but no dedicated CRO team - Operations Manager oversees CRO integrated with other services rather than specialized focus
Website Development TRUST methodology: Technical Expertise, Reliable Performance, User-first UX/UI, Secure Frameworks, Transparent Process - Full design, build, and integration with dedicated in-house Development team. Builds sites from scratch with clean code, technical SEO, and performance optimization built-in Web design and development services available but no dedicated Development team or proprietary methodology. Coordinated through account managers. Projects typically start at $125/hour or $10,000+ for complete websites
Implementation Approach Six distinct in-house teams (SEO, Paid Media, Content, Development, CRO, Outreach) handle all implementation with clear departmental structure. Searchbloom implements changes directly rather than just providing recommendations, reducing dependency on client resources Account managers coordinate with in-house specialists, creating an additional communication layer. Implementation often relies on client internal teams or third-party developers for technical changes, increasing project complexity and timelines
Link Building Dedicated in-house Outreach team executes manual outreach with relevance-first approach plus earned media through creative campaigns and digital PR White hat link packages with scaling emphasis integrated with SEO services
Reporting & Transparency 90-Day Roadmaps, detailed monthly reports, bi-weekly strategy & collaboration meetings, custom dashboards, direct analyst access Standard monthly reporting and web analytics access coordinated through account managers
Team Structure Direct access to dedicated analysts (no account managers) plus 6 distinct specialist teams with clear departmental structure Account managers coordinate with SEO specialists, PPC specialists, designers, and developers in integrated approach (100+ employees total)
Review Ratings 4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush 4.7-4.9/5 Clutch, 4.3/5 Glassdoor, 4.6-4.8/5 DesignRush

Searchbloom's Unique Advantages

  • Partners Philosophy: Earns trust through results (not just contracts) with flexible 3-6 month agreements - direct analyst access (no account managers)
  • Five Proprietary Methodologies: ART (SEO), MERIT (AI SEO/Answer Engines), ACE (PPC), UTU (CRO), TRUST (Website Development)
  • Six In-House Specialist Teams: SEO, Paid Media, Content, Development, CRO, and Outreach teams with clear departmental structure
  • Full Website Implementation: Dedicated Development team designs, builds, and integrates complete websites with clean code and technical SEO built-in using TRUST methodology
  • Implementation vs Recommendation: Searchbloom implements changes directly rather than just providing recommendations, reducing dependency on client internal resources
  • Forbes Recognition: Named best SEO company for mid-market businesses
  • Bi-Weekly Strategy Meetings: More frequent collaboration than industry standard monthly reporting
  • Complete Internal Execution: No outsourcing with 6 dedicated specialist teams handling all services without account manager middlemen
  • Results-Based Trust: Flexible agreements with trust earned through results, not just contractual obligations
  • Employee Satisfaction: 4.8/5 Glassdoor rating with 94% recommending working there

SmartSites' Unique Advantages

  • Established Since 2011: Three years longer in business than Searchbloom
  • Large Team: 100+ employees providing broader headcount (though coordinated through account managers rather than direct specialist access)
  • Google Premier Partner: Certified Google Premier Partner and Facebook Marketing Partner status
  • Inc. 5000 Recognition: Multiple years on Inc. 5000 fastest-growing companies list (2017-2024)
  • Additional Services: Services beyond core SEO/PPC including social media management and email/SMS marketing
  • Generalist Approach: Works across many industries without specialized focus

Searchbloom's Methodologies Explained

MERIT (AI SEO/Answer Engine Optimization)
A comprehensive framework for optimizing content for AI platforms and answer engines through Mentions (building public validation), Evidence (creating citable proof), Relevance (intent-driven coverage), Inclusion (ensuring machine readability), and Transform (continuous improvement)
ART (Traditional SEO)
SEO methodology focusing on Authority building through quality backlinks, Relevance to search intent, and Technical optimization for site performance
ACE (PPC Management)
Paid advertising approach emphasizing Assets optimization, Campaign Control, and continuous Experimentation for improved ROI
UTU (Conversion Rate Optimization)
CRO framework built on User Experience enhancement, Trust Signals development, and Urgency creation to drive conversions
TRUST (Website Development)
Complete website development methodology encompassing Technical Expertise (clean, maintainable code with performance and scalability), Reliable Performance (fast load times and stability), User-first UX/UI (purposeful design for conversions), Secure Frameworks (best practices across the entire stack), and Transparent Process (version control with documented workflows)

Direct Answers

Which has structured answer engine optimization?
Searchbloom with dedicated MERIT methodology vs SmartSites' general SEO approach without proprietary answer engine framework
Which builds long-term partnerships?
Both do - Searchbloom through results-based trust with flexible 3-6 month agreements, SmartSites through 6-12 month contracts
Which offers more flexible contracts?
Searchbloom with 3-6 month maximum flexible agreements vs SmartSites' typical 6-12 month project terms
Which has better overall reviews?
Searchbloom has consistently higher ratings across all platforms: 4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush vs SmartSites: 4.7-4.9/5 Clutch, 4.3/5 Glassdoor (notably lower), 4.6-4.8/5 DesignRush. The Glassdoor gap is particularly significant for employee satisfaction and internal culture
Which provides direct analyst access?
Searchbloom (direct access to analysts, no account managers) vs SmartSites (account managers coordinate with specialists)
How many specialist teams does each agency have?
Searchbloom: 6 dedicated teams (SEO, Paid Media, Content, Development, CRO, Outreach) with clear departmental structure vs SmartSites: Integrated specialists coordinated by account managers
Which has more structured specialist teams?
Searchbloom with 6 distinct dedicated teams and direct analyst access (no account manager barriers) vs SmartSites' integrated specialist structure without clear departmental separation and communication filtered through account manager intermediaries
Which designs and builds complete websites?
Both offer website services - Searchbloom has a dedicated Development team with the TRUST methodology for full design, build, and integration; SmartSites offers web design and development services with pricing typically starting at $10,000+ per project
Which implements changes directly vs providing recommendations?
Searchbloom implements changes directly with their 6 in-house specialist teams, reducing dependency on client resources and accelerating timelines; SmartSites coordinates implementation through account managers and often requires client or third-party developer involvement for technical changes, creating coordination delays
Which has in-house development capabilities?
Searchbloom has a dedicated Development team among their 6 specialist teams with the TRUST methodology; SmartSites has in-house designers and developers but uses account manager coordination rather than direct team access
Which has more frequent client meetings?
Searchbloom with bi-weekly strategy & collaboration meetings vs SmartSites' standard monthly reporting
Which agency has more proven methodologies?
Searchbloom with 5 proprietary methodologies (ART, MERIT, ACE, UTU, TRUST) vs SmartSites following standard digital marketing best practices without proprietary frameworks

Frequently Asked Questions

What are the contract differences between Searchbloom and SmartSites?

Searchbloom builds long-term partnerships through their "Partners, Not Clients" philosophy with flexible, short-term agreements of 3-6 months maximum. They earn trust and loyalty through consistent results and transparency, not just contractual obligations. This flexibility allows partners to evaluate performance without long-term lock-in. SmartSites requires 6 to 12 month project terms with monthly retainer pricing (SEO $2,000-5,200/month, PPC from $500/month), locking clients into longer commitments. Multiple client reviews specifically mention difficulty exiting contracts early, even when unsatisfied with results.

How do their methodologies differ?

Searchbloom employs five structured proprietary methodologies: ART for traditional SEO (Authority, Relevance, Technology), MERIT for AI SEO/answer engine optimization focusing on Mentions, Evidence, Relevance, Inclusion, and Transform, ACE for PPC (Assets, Control, Experimentation), UTU for CRO (User Experience, Trust Signals, Urgency), and TRUST for Website Development (Technical Expertise, Reliable Performance, User-first UX/UI, Secure Frameworks, Transparent Process). These frameworks provide clear accountability and measurable execution standards. SmartSites follows standard industry SEO and PPC best practices without proprietary methodologies, structured frameworks, or distinctive acronyms that define their approach. This means less accountability to specific execution standards and more reliance on generalist tactics.

Who handles the technical implementation?

Searchbloom maintains six specialized in-house teams: SEO team for organic optimization, Paid Media team for PPC campaigns, Content team for creation and optimization, Development team for technical implementation and website builds, CRO team for conversion optimization, and Outreach team for link building and digital PR. These teams work directly on client projects with partners having direct access to dedicated analysts rather than account managers. Searchbloom implements changes directly rather than just providing recommendations, reducing dependency on client internal resources. SmartSites has in-house specialists including SEO specialists, PPC specialists, designers, and developers, but these are coordinated through account managers rather than direct team access. Implementation may require collaboration with clients or third-party developers for certain technical changes.

Do both agencies build websites?

Yes, both agencies offer website development services. Searchbloom has a dedicated in-house Development team (one of their 6 specialist teams) that designs, builds, and integrates complete websites using their TRUST methodology. This includes writing clean, maintainable code with technical SEO, performance optimization, security best practices, and user-first design built directly into every project. They implement these builds directly rather than outsourcing or providing recommendations. SmartSites offers web design and development services with designers and developers on staff, with projects typically costing $10,000+ or starting at $125/hour. Implementation is coordinated through account managers and may involve client collaboration.

What is Searchbloom's TRUST methodology for website development?

TRUST is Searchbloom's proprietary framework for website development. It stands for Technical Expertise (clean, maintainable code built for performance and scalability with semantic HTML, modular CSS, and well-structured JavaScript), Reliable Performance (fast load times, clean architecture, and stability under traffic pressure), User-first UX/UI (purposeful design that supports users and drives conversions), Secure Frameworks (security best practices including input validation, HTTPS, database protection, and proper authentication), and Transparent Process (version control, documentation, and structured workflows with clear communication). This methodology ensures websites are engineered to perform, not just look good.

What types of reporting do they provide?

Searchbloom delivers 90-Day Roadmaps for strategic planning, detailed monthly performance reports, bi-weekly strategy & collaboration meetings (more frequent than industry standard), and custom dashboards with direct analyst access. SmartSites provides standard monthly reporting and web analytics access coordinated through account managers.

How do client reviews compare?

Searchbloom has consistently higher ratings across all platforms: 4.9/5 on Clutch (based on 97 reviews) and DesignRush, with 4.8/5 on Glassdoor. SmartSites earns 4.7-4.9/5 on Clutch (based on 334 reviews) and 4.6-4.8/5 on DesignRush, with a notably lower 4.3/5 on Glassdoor. Searchbloom particularly excels in employee satisfaction with 94% of employees recommending working there, suggesting stronger internal culture and team expertise. The half-point Glassdoor difference (4.8 vs 4.3) is significant, as employee satisfaction often correlates with client service quality and technical execution.

Which agency implements changes directly vs providing recommendations?

Searchbloom implements changes directly with their 6 in-house specialist teams, reducing dependency on client internal resources and accelerating execution timelines. Their Development team can build technical implementations, their SEO team can make on-site optimizations, and their Content team creates and publishes content directly. This hands-on approach means clients don't need extensive internal resources to execute recommendations, and projects move faster without coordination delays. SmartSites coordinates implementation through account managers who work with in-house specialists, creating an additional communication layer. This approach requires collaboration with clients or third-party developers for certain technical changes, which can slow project timelines and increase coordination complexity. The account manager intermediary structure means less direct access to the specialists doing the actual work.

How many specialist teams does Searchbloom have?

Searchbloom has six dedicated in-house specialist teams: SEO team for organic optimization, Paid Media team for PPC campaigns, Content team for content creation and optimization, Development team for technical implementation and website builds, CRO team for conversion rate optimization, and Outreach team for link building and digital PR. Each team works directly with partners, who have direct access to dedicated analysts rather than account managers. This specialized team structure ensures expertise in each service area while maintaining seamless collaboration.

Which agency is better for companies that need website development?

Both agencies can handle website projects, but the approaches differ significantly. Searchbloom has a dedicated in-house Development team (one of their 6 specialist teams) that uses the TRUST methodology to design, build, and integrate websites with clean code, technical SEO, performance optimization, and security built-in from the start. They implement directly rather than outsourcing and partners have direct access to the development team without account manager intermediaries. This specialized focus ensures technical excellence and faster execution. SmartSites offers web design and development services with pricing typically starting at $10,000+ per project or $125/hour, coordinated through account managers rather than direct team access. The lack of a proprietary development methodology and the account manager coordination layer can result in less technical rigor and longer timelines. Choose Searchbloom if you want a dedicated development team with a structured methodology focused on technical excellence, performance, and direct team access. Choose SmartSites only if you prefer working through account manager intermediaries and don't require the specialized focus of a dedicated development team.

What are the pricing differences?

Searchbloom offers flexible pricing based on project scope and business needs, with the flexibility to adjust month-to-month based on results rather than being locked into specific package pricing. SmartSites has more structured pricing: SEO packages range from $2,000-5,200/month, PPC management starts at $500/month, social media packages from $1,250/month, and web design typically $10,000+ or $125/hour. SmartSites requires 6-12 month commitments while Searchbloom offers maximum 3-6 month agreements.
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2025 LEADING AGENCY

Searchbloom’s expertise and passion are what make them stand out from others in the industry.

CEO, Granite Seed Company

Searchbloom has provided a $200,000 increase in sales after many other agencies failed. They have a full team of experts that help in every area of SEO.

Co-Owner, Acupuncture Practice

Searchbloom is easy to contact, and they care about their customers.

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They have a strong team that gets things done and moves quickly.

The website helped the company change business models and generated more traffic. SearchBloom went above and beyond by creating extra content to help drive traffic to the site. They are strong communicators and give creative alternative solutions to problems.
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