National SEO

Did you know that the #1 position in Google search results has a 34% click-through rate?

Want to make sure your business is seen?

Partner with an award-winning National SEO company today!

National SEO Services

Bottom-Line Results

Can you imagine generating leads every day and not having to pay for each one individually?

Searchbloom’s national partners experience this daily, and you can too!

If your business operates nationwide, you already know how difficult it can be to stand out online.

Not only are you competing with local businesses, but you are also competing with big brands on a national level.

US
Scaling National SEO - A Tall Order

Trying to appeal to such a massive and varied market can feel like an enormous task. It takes a lot of work and a team of highly skilled experts with many years of experience to create a successful national SEO campaign.

Searchbloom will create a custom national SEO campaign that will your move your brand to the top of the search engines and bring more relevant visitors to your site. If you’re a brand that provides products or services nationwide, a robust national SEO campaign should be a part of your overall digital marketing strategy.

National SEO can be a challenging task and requires an ongoing commitment. With National SEO, instead of targeting a narrow set of local geographical keywords, your aim may be to rank for highly searched keywords that can be very competitive. The competition to rank for these types of broad search terms can be challenging to beat, with Searchbloom on your side your campaign is set up to be successful from the beginning.

Is National SEO Worth it?

So if SEO for national businesses is challenging, is it worth it?

In a word, Yes! While it can be challenging to build a successful national SEO strategy, by partnering with Searchbloom, we make sure the results are well worth the effort and resources.

There are currently 3.5 billion daily searches on Google and around 60% of national web traffic comes from organic search. Plus, more than 60% of web users research their product information online before buying, and over 90% of clicks go to organic (rather than paid) listings.

Searchbloom’s Award-Winning National SEO services will help you ‘crack the code’ and harness high-converting organic traffic. Can you imagine getting predictable traffic to your site without paying per click? A correctly implemented National SEO strategy will increase your brand awareness, online lead generation, and most importantly improve your bottom-line revenue.

Ensuring you, our partners, a return on your SEO investment is our number one goal.

If you are ready to scale your digital marketing
Here are some things you absolutely need to know…

What is National SEO?

A Worthwhile Effort

National SEO is a online marketing strategy that focuses on promoting your business’s website to rank for broad highly-searched keyword terms nationwide. The ideal result is your site ranks at the top of the search results when someone types one of these keywords into a search engine.

So what’s the catch? If there is a catch, it would be that higher monthly keyword search volume means national SEO efforts see significant competition. That means it can be harder (but more lucrative) to rank for these keywords. Searchbloom has developed a proven, systematic approach that delivers predictable search engine optimization results.

A Worthwile Effort
Lead Generation
National SEO for Lead Generation

At this point, you may be contemplating, “Is National SEO right for me?”

We’ll answer that question with another question: Does your company need more inbound leads?

The primary difference between national SEO and other SEO campaign types like Ecommerce SEO is whether the purpose of your website is to generate leads vs. sell products online. Our National SEO strategies are ideal for brands who want a nationwide digital presence and need to increase their sales pipeline.

If your product or service is available nationwide, national SEO is the right campaign for you.

Why National SEO?

There are many reasons why companies focus on a national SEO strategy.

Online Market Share

If your business is purely online and you don’t have a physical location, you’ll likely have no geographical area to target. To that end, you’re not only competing with companies in your area; you’re also competing with corporations that may be on the other side of the country. Gaining online market share can be a cost-effective way to generate leads predictably and fill your sales team pipeline with high-quality inbound opportunities asking for your product or service. As a part of your marketing team, we can work directly with your sales team to ensure we’re hitting your targets.

Improve Your E.A.T.

What is E.A.T.?
E.A.T. is an acronym developed by Google to help webmasters and SEO’s understand what their algorithm looks for when determining a website’s rankings. Google has explained it as your brand’s Expertise, Authoritativeness, & Trust. National search queries serve many informational results (like blogs, publications, and databases); it can be challenging to stand out without a trusted brand. A national SEO campaign with Searchbloom will help you build your online reputation.

Predictable Results

Here is the bottom line: If you want to get a leg up on your competition, widen your reach, increase the visibility of your brand, generate more qualified leads, and most importantly, increase your revenue, a national SEO campaign with Searchbloom is right for you. Our analysts regularly collaborate with primary stakeholders on your team to ensure your National SEO campaign is delivering results. Analysts continuously monitor the efficacy of your campaign to ensure that we’re keeping the Searchbloom Promise.

Searchbloom® is a Top-Rated Local SEO Company on Clutch. Results You Can Count On.
SEARCHBLOOM
Getting 5-Star Reviews on Google and Other Industry Related Platforms is a part of Local SEO and helps your website gain authority.
4.9/5.0 Based on 39 Reviews

2019 LEADING AGENCY

National SEO Can Have The Highest ROI of Any Marketing Campaign. Stop Limiting Your Revenue! Get Results You Can Count On. Contact Searchbloom® Now! National SEO
5 35

Searchbloom’s expertise and passion are what make them stand out from others in the industry.

5 5

Their professionalism and execution impressed me… They communicate constantly, and put me at ease.

5 5

If you're going to do SEO work, do it with Searchbloom. They've quadrupled our online web leads, which we then send to our dealers that are part of our national network.

5 5

Our National SEO Partners

We create lasting relationships. Partners. Not Clients.

ROI Driven National SEO
Services that Pack a Punch

Investing in a national SEO campaign helps prospective customers find your business. The campaign drives relevant, commercial traffic to your website, and enables your business to establish a nationwide search presence. We help businesses like yours achieve this goal by analyzing your existing website and online marketing strategy and making improvements or ‘optimizations’ in three key areas. We call these three areas the three pillars of SEO. Searchbloom will use our proven formula, The A.R.T. of SEO , which further defined below:

How does a search engine know that you’re running a genuine business and provide value to customers and users? Inbound links are the key, which is how search engines determine the authority of your site. When other sites link to yours, it shows search engines that they value your content. Similar to an election, each link is like a ‘vote.’ However, the quality of the vote is just as integral as the quantity. These votes of confidence are particularly valuable when they come from influential, high-authority sites. Searchbloom exclusively focuses our outreach for link acquisition strategy on high authority sites to help your national SEO rankings.

Quality Inbound Links from Authoritative Websites are Like Votes Recommending Your Website. Not All Votes are Created Equal, and Acquiring High-Quality Inbound Links are Critical to a Local SEO campaigns success.

Though search engines are the creation of humans, they are not powered by them (and they can’t read your mind either). It’s essential to make it crystal clear what your site and it’s pages are about and what services and products you’re offering. Optimizing a web page for relevancy makes it easier for a search engine to understand what your business is all about.  If you can show search engines that your webpage is relevant, qualified, and an authority in your niche or industry, you’ll be rewarded with high rankings nationwide in the search engine results page (SERP’s).

On-Page Relevancy is absolutely necessary to achieve first page rankings. Optimizing a website or webpage for relevancy requires high attention to detail and loads of experience in keyword research, keyword mapping, and content optimization.

National SEO is not all about keywords and search engines. It’s also about making sure the foundation of your website is sound. For example, the structure of your site needs to be optimized to deliver a fantastic user experience with fast load times, mobile optimization, and secure user data. If you were a search engine, would you reward a webpage with top rankings if it was not responsive to mobile devices, had broken links, or took a long time to load? I think we would all agree that the answer is no. Because of this, optimizing your websites technology or ‘tech stack’ is crucial for National SEO success.

Technology or Technical SEO is the process of providing the best user experience as well as ensuring that Googlebot clearly understands your content. Successful Local SEO campaigns require these types of technical optimization. Responsive to All Devices, Mobile First Site Speed, Structured Data Optimization, and so much more.

Authority

How does a search engine know that you’re running a genuine business and provide value to customers and users? Inbound links are the key, which is how search engines determine the authority of your site. When other sites link to yours, it shows search engines that they value your content. Similar to an election, each link is like a ‘vote.’ However, the quality of the vote is just as integral as the quantity. These votes of confidence are particularly valuable when they come from influential, high-authority sites. Searchbloom exclusively focuses our outreach for link acquisition strategy on high authority sites to help your national SEO rankings.

Quality Inbound Links from Authoritative Websites are Like Votes Recommending Your Website. Not All Votes are Created Equal, and Acquiring High-Quality Inbound Links are Critical to a Local SEO campaigns success.

Relevancy

Though search engines are the creation of humans, they are not powered by them (and they can’t read your mind either). It’s essential to make it crystal clear what your site and it’s pages are about and what services and products you’re offering. Optimizing a web page for relevancy makes it easier for a search engine to understand what your business is all about.  If you can show search engines that your webpage is relevant, qualified, and an authority in your niche or industry, you’ll be rewarded with high rankings nationwide in the search engine results page (SERP’s).

On-Page Relevancy is absolutely necessary to achieve first page rankings. Optimizing a website or webpage for relevancy requires high attention to detail and loads of experience in keyword research, keyword mapping, and content optimization.

Technology

National SEO is not all about keywords and search engines. It’s also about making sure the foundation of your website is sound. For example, the structure of your site needs to be optimized to deliver a fantastic user experience with fast load times, mobile optimization, and secure user data. If you were a search engine, would you reward a webpage with top rankings if it was not responsive to mobile devices, had broken links, or took a long time to load? I think we would all agree that the answer is no. Because of this, optimizing your websites technology or ‘tech stack’ is crucial for National SEO success.

Technology or Technical SEO is the process of providing the best user experience as well as ensuring that Googlebot clearly understands your content. Successful Local SEO campaigns require these types of technical optimization. Responsive to All Devices, Mobile First Site Speed, Structured Data Optimization, and so much more.

Optimizing your website and it’s pages for these three critical factors is the foundation of Searchbloom’s national
SEO success. Don’t just take our word for it; keep reading below to find out what our partners have to say.

All-Inclusive Technical Website Optimization

Before working to increase traffic to your website by link acquisition, creating new fresh content,  and SEO strategies, it’s vital to make sure that you have a site and its pages optimized for mobile, user experience, and search engines.

Mobile Responsive Optimization

Well-built sites can often be tweaked to make
them more optimized for national SEO, user
experience, conversion rate, and retention.
We rarely come across websites that we refer
to as ‘well-built’ so in some cases, it can be
better to start from scratch with a new website.
Especially if you don’t currently have a site
optimized for mobile devices.

Clean & Concise URL Structure

Using keywords in your URL structure and proper
information architecture can help search engines
to read your site more easily. URL’s should
ideally be short, siloed, readable, and you should
avoid excessive parameters and referral codes.

Schema & Structured Data

Another feature of websites optimized for national SEO
is properly using structured data, including Schema.org
markup, to provide relevant data to Google and other
search engines. By incorporating this additional
information within your site, you have the opportunity
to show rich snippets in the SERP’s such as a star rating,
a publication date, and many other opportunities that can
make your listing more relevant and helpful to web users.

Site Speed

Site speed is one of the most important aspects when we begin optimizing websites in a national SEO campaign. A slow site or page is not only frustrating for users, but search engines also monitor site speed scores, and it negatively impacts your organic search rankings. It is imperative that both your mobile and desktop versions of your site loads and efficiently.

Forensic Keyword Research + Thematically Keyword Mapping

National SEO is NOT a set-it-and-forget-it marketing campaign.

The internet is continuously growing, evolving, and search engines change their algorithms regularly – Google makes changes to their algorithm up to 600 times each year, and we suggest Google algorithm changes happen even more frequently!

Because the web is continually changing, it’s vital to review your national SEO strategy regularly to make sure it’s still achieving your goals. An on-page and relevancy SEO audit assesses how well your site is doing at that moment, and what we can improve to keep your website performing optimally.

Site Map
Short & Long-Term Strategy

Essential to National SEO revolves around strategy, both the short term and the long term. It can be tricky knowing where to start when you’re trying to rank for a broad, highly competitive national keyword as it’s such a daunting task.

Without a strategic plan and roadmap in place, including regular SEO audits, national SEO strategies can be fruitless or ineffective and can end up costing a lot of money with lackluster results.

We follow a tried and true keyword mapping strategy to find and target keywords that offer the highest potential for ranking success.

Keyword Targeting

Rather than blindly going through a long list of keywords that may be relevant to your industry, our forensic keyword research approach starts with identifying ‘head terms’ with a large amount of search volume.

We then map these keywords to specific pages and also come up with many long-tail keywords that are related to the main trophy keyword or head term.

Focusing on these closely related keywords shows Google and other search engines that a particular page on your website is relevant both for its primary keyword and for related long-tail terms.

“Bottom line is, unlike most other national SEO companies, they set goals expectations and do what they say they are going to do… The way they pitch their services is exactly what you end up getting. Great to work with.”

- James Fergusson, Creative Director

Sean Harcum

On-Page Relevance Optimization

Content is still and will always be king, Google’s algorithm updates consistently mean that it’s more important than ever to publish quality content.

You can increase the relevancy of your page by adding high-quality content that includes your target keywords. For example, Searchbloom's target keyword theme for this page is Local SEO Services and this is our Alt Text. One of the many things we do to increase your webpages relevancy for your target keywords.
Metadata Optimization

Taking great lengths to ensure all of your pages have optimized headings, meta titles, meta descriptions, body copy, and image tags based on targeted keywords ensure the relevancy of your national SEO campaign and increase its likelihood of success.

Fresh Content Strategies

Our carefully-considered national SEO content strategy includes regularly updating your site with fresh, high-quality content that improves your relevancy authority, user’s experience, and your rankings.

High-Quality Content

Your website copy should be more than a convenient place to insert keywords. Quality content offers real value to the reader, promotes social sharing, and grows the authority and presence of your brand. High-quality content will encourage your site’s visitors to spend more time-on-page and establish your brand as a national leader and authority in your industry.

Strategic Blog Posts

Publishing on your blog regularly with optimized content is a great way to reach new customers, provide value for existing customers, and establish yourself as an authority in your industry. Our ongoing blog strategies provide a clear path of where to focus your content efforts to get the highest ROI.

We always encourage our partners to get as many 5-start Google reviews as possible. The number of good reviews your Google My Business page has the better your chances you have in ranking in your local area for your target keywords. This is the first step in Local SEO.
SEARCHBLOOM
How do you get 5-star reviews to increase the authority and trustworthiness of your Google My Business page? Ask Searchbloom® and we'll make sure to help you in all aspects of Local SEO which include getting more online reviews.

25 Reviews

Searchbloom created a beautiful website for us. They were extremely professional and helpful explaining everything they were doing with SEO, which was great because we had no clue. Now we have a great understanding of the importance of SEO and how it works!!

Michele Dowd

Having tried numerous companies to handle my national SEO needs Searchbloom has been the best by far. I would highly recommend them. Very professional, responsive to my requests, transparent and most of all amazing results. An excellent experience on all levels.

Jeff Tabachnick

Searchbloom has by far exceeded our expectations. We saw results almost immediately and have had continued success in our online marketing and national SEO endeavors. We've seen a huge increase in direct leads generated online. They're easy to work with, prompt and pro-active. Highly recommended!

Brianne Johnson

Cody and his team at Searchbloom definitely delivered what they promised and more. We needed a total overhaul of our website as well as someone to really manage our SEO efforts, but we also wanted to be very much a part of the process and Searchbloom walked us through each step of the way, so that we could understand what was happening and why.

Janis Manacsa

Outreach for Off-Page Authority

You can only get so far by optimizing the structure and content of your site. An effective SEO strategy also looks outside of your domain to consider how you can increase the quality and quantity of inbound links pointing at your pages.

Link Acquisition

Link outreach and acquisition is one highly effective way to build authority to your website. Outreach involves “reaching out” to other sites, blogs, and online publications to ask them to link back to valuable content on your website. However, to do this correctly and ethically, it takes a significant amount of time and resources.

Best Practice & White Hat

Unfortunately, the practice obtaining links or ‘link-building’ has earned itself a bit of a bad reputation from the early days of SEO when site owners and SEO companies would build hundreds of low-quality spam links. Our modern link acquisition strategy bucks that old stereotype and follows Google’s recommended guidelines.

Quality Over Quantity

Instead of focusing on link volume, we center our efforts on the acquisition of high-quality, natural, inbound links. Link acquisition via outreach not only builds authority for SEO purposes but also helps you to reach a wider audience and grow brand awareness.

Sounds great right? In the end, the results are the only thing that matter.
Check out how we produced incredible National SEO results by using these strategies for one of our partners.

National SEO Case Study

A Behind-the-Scenes Look at a
Successful National SEO Campaign

122.4% Increase in Organic Traffic
and 844.2% Increase in Revenue

By focusing on A.R.T. (Authority, Relevance, Technology) we increased organic traffic by 122% and increased conversion rate by 173% which led to an 844% increase in organic revenue!

National SEO stair lift partner traffic

About Our Partners

As one of the few national home improvement companies, they fully install every product they sell. Why? Because safety is their No. 1 focus, and they train and trust their certified installation teams to make sure stairlifts or home elevators are installed correctly, so their customers feel comfortable using their products.

Our partner is a direct to consumer stairlifts, and home elevators brand. They are the leading direct marketer of innovative products for older adults, seniors, and baby boomers in the United States.

Who They Are

As one of the few national home improvement companies, they fully install every product they sell. Why? Because safety is their No. 1 focus, and they train and trust their certified installation teams to make sure stairlifts or home elevators are installed correctly, so their customers feel comfortable using their products.

What They Do

Our partner is a direct to consumer stairlifts, and home elevators brand. They are the leading direct marketer of innovative products for older adults, seniors, and baby boomers in the United States.

The Problem

For some context, before working with Searchbloom, our partner was competing in the stairlift and home elevator industry and was up against Stiltz Homelift, Acorn Stairlifts, and Stannah Stairlifts. Competition is very high in this industry, and our partner was not seeing much in the way of organic sales or traffic, so they created a micro-site for the individual brand. Their strategy was to build a highly relevant website for their specific products to better compete in the search engines results page (SERP’s). Initially, they created their site on an old ASP framework which had a variety of technology issues as well as limited opportunities to optimize relevancy. As we looked a the competition, their website and it’s target pages were in the bottom 10% in authority metrics.

Authority

The authority issue was somewhat straightforward, they lacked an authoritative link portfolio, and equity was not being shared from page to page. Our strategy focused on fixing trust-flow by implementing silos with a proper URL structure. In addition, we simultaneously began our outreach process to acquire high-quality links month after month. They continue to see tremendous overall growth with website authority today as a result of our team creating useful guides, ebooks, and white-papers. Not only do these assets act as conversion magnets, they are also link-worthy assets which inherently promotes natural inbound links. All of these authority building strategies continue to work together, and now our partner is within the top 5% in authority metrics.

Relevancy

Our partner had a little existing momentum with some keywords ranking, but more specifically, with all ‘home elevator’ keywords, they needed some serious work. We focused on building content silos, dedicated to becoming the most relevant website in the world for our partners target keywords. We also started to post consistently to their blog with strategic topics and internal linking to boost target pages. With this strategy, we soon ranked #1 for home elevator and many other related keywords.

Technology

As we mentioned, our partner created a micro-site for their products brand. Their strategy was to build a highly relevant website for their specific products to better compete in the industry. With that being said, the original site was built on an old ASP framework which had a variety of issues and many limitations with its technology. A new website was needed, which we helped developed on WordPress. We then ensured that pages and links from the old site were redirected correctly to the correct pages on the new site by leveraging something we call a redirect map.

The Solution

At Searchbloom, our comprehensive national SEO strategy addresses all elements to succeed in organic rankings.

Authority
  • With direction from the SEO Analyst, Searchbloom’s outreach team went to work by reaching out to topically relevant, highly authoritative websites, blogs, and directories to pitch and publish content linking back to our partners’ web pages. We focused on our target pages and also leveraged the middleman method to pass authority from blog posts and resource pages to our target pages. Because we increased the overall authority of the website by building strong, high-quality inbound links, we were able to leverage that equity to promote our target pages as well as other priority pages.

Relevancy
  • Exhaustive Keyword Research

    As the starting point of any national SEO campaign, we performed comprehensive keyword research and then as the campaign began yielding results we used the data to help us refine which keyword head terms we needed to focus on in order to drive even more qualified traffic. Our SEO analyst regularly investigated what their competitors were targeting to find additional keyword targets and opportunities.

  • Keyword Mapping

    We then applied our Searchbloom keyword mapping process to then create high-quality relevant content for the titles, descriptions, headers and body of content to each page.

  • Internal Linking Strategy

    Internal links pass existing page authority to target pages as well as off-page relevancy via anchor text. By implementing a well thought out internal linking strategy, which is intuitive and user-friendly; we not only improve user experience (UX), we also pass authority and relevancy to our target pages.

Technology
  • Site Speed Optimization

    One of the first items we set out to improve was the site’s images via compression and serving images to scale. Then, we implemented CSS sprites to help design elements load faster and in fewer HTTP requests. Another action item we focused on was to minify and/or mitigate inline any JavaScript or CSS elements that we could. With these optimizations, we were able to get both mobile and desktop versions in the green according to Google’s page speed insights.

  • Mobile Responsive Optimization

    We made their site mobile-friendly for all device types and viewports. We accurately diagnosed and implemented fixes to increase their mobile speed, which included additional image compression, minifying additional CSS elements, and removing any unnecessary scripts.

  • Structured Data Optimization

    We added structured data (schema markup) to their site, here is just a few of the types we added:

    • Organization
    • WPHeader
    • WPFooter
    • Breadcrumbs
    • SiteNavigationElement
    • Reviews
    • Question and Answer
  • XML Sitemap Optimization

    We examined the existing sitemap and found that it was not mapping the entire site. In addition, most pages were given the same priority, which devalued priority pages and ate up our partner crawl budget. We generated an exhaustive and segmented sitemap for Google to index all available pages and prioritize those that we were targeting.

  • URL Structure Optimization

    Searchbloom analysts cleaned up the sites URL structure by grouping like pages into correct sub-folders. Optimizing a sites URL structure requires an information architecture audit, forensic keyword research, and mapping. One page, in particular, was responsible for sending a substantial amount of organic traffic but was superseding the correct stairlift page. We relocated the stairlift page to reside under the stair lift directory instead of under the root domain which helped improve the organic ranking and performance of both the main stairlift page and the overall domain.

National SEO stair lift partner
EC Referring Domains
EC Referring Pages

122.4%

Increase in Organic Traffic

173.4%

Increase in Conversion Rate

844.2%

Increase in Revenue

The Results

Overall, our partner saw a massive increase in overall rankings, organic traffic, first page rankings, top three rankings, conversion rate, which lead to record-breaking organic revenue. The campaign was so successful that they decided to work with Searchbloom on several other websites they own.

Before

Searchbloom

With

Searchbloom
Top 3 Rankings353653
4-10 Rankings2951,154
Ranking Keywords in Top 1001,2085,304

Before

Searchbloom
Top 3 Rankings353
4-10 Rankings295
Ranking Keywords in Top 1001,208

With

Searchbloom
Top 3 Rankings653
4-10 Rankings1,154
Ranking Keywords in Top 1005,304
EC Organic Keywords

Ready for Results?

As a result of our search marketing efforts, our partner
received more leads, which ultimately lead to more
conversions and sales, and an increase in their bottom line.
If you would like to see clear-cut results, contact us today!
We can create a custom National SEO strategy that makes sense
for your brand and marketing goals.

CONTACT US TODAY

Have questions? Take a look at our National SEO frequently asked questions below…

National SEO
Frequently Asked Questions

Take the next step in your National SEO strategy

Every campaign is different, which is why we offer a free analysis to help get you started. Get yours now!

Our Promise
We have made a commitment to ourselves and our partners that we will never bring on a new partner client unless we KNOW we can generate an ROI..