Campaign URL Builder
1) Create URL
2) Copy and Paste
Click on URL to select and copy it
How to use the Campaign URL Builder Tool
Build trackable campaign URLs with UTM parameters so every visit shows up correctly in Google Analytics. Fill in the fields and copy your tagged link.
- Enter your website link. Add the page address you want to send traffic to.
- Add the source and medium. Enter where the traffic comes from, like Facebook or newsletter, and the type, like cpc or email.
- Name your campaign. Give the campaign a clear name so you can find it later in your reports.
- Copy your tagged URL. Copy the finished link and use it in your ads, emails, or posts.
Why tag your URLs
Without campaign tags, Google Analytics lumps a lot of your traffic together and you lose the story of what is working. UTM parameters tell Analytics exactly where each visit came from, so you can compare channels and campaigns and put your budget where it pays off.
Traffic is what turns a good offer into sales. It does not matter how strong your product or service is if no one comes to view it.
That is why Google Analytics gives you UTM parameters. These are codes that, when added to a link, track key data about your visitors:
- Where they come from (website, newsletter, directory, and so on)
- The "medium" that referred them (email, banner, social, and so on)
- The campaign name (a product, promo code, or slogan such as "earlybird" or "giveaway")
- The campaign term that drew their attention (used for paid search)
- The campaign content (this part tells apart similar links in one source. If you have two calls to action in a single newsletter, the UTM codes show which one earned more clicks. Now you know which call to action worked better, and you can apply that insight to your next campaign.)
UTM codes are the key to data-driven decisions about organic and paid traffic. Without this data, you cannot tell what is working and what is not.
Once enough visitors click through to your URL, the UTM codes track, collect, and display this granular data on your Google Analytics dashboard. From there, you can sort each parameter to learn more about traffic patterns and referral sources.
This is where the Campaign URL Builder helps. The five UTM parameters read as utm_source, utm_medium, utm_campaign, and so on.
Building these referral URLs by hand gets tedious and easy to get wrong. The Campaign URL Builder generates these links for you.
For example, traffic to "example.com" that came from a specific email newsletter, as part of a specific campaign, would have a URL that looks like this:
https://example.com?utm_source=news4&utm_medium=email&utm_campaign=spring-summer
Note: Be sure to use the correct URL generator, because the URLs for websites, the Google Play Store, and the Apple App Store are each a little different.
The Campaign URL Builder is for anyone who wants to learn how traffic behaves online.
Here is who gets the most out of it:
- Business owners using email marketing software to track engagement and clicks to their content
- Bloggers and content creators who want to see which content connects with their audience and what that audience is looking for
- Funnel builders who need to test whether their offers and funnel logic attract prospects
- E-commerce businesses that want to learn which promotions their customers respond to most
The list goes on. One thing to keep in mind: you will need Google Analytics set up to get the full value of the tool, since that is where all of this UTM data lands and gets sorted.
Yes. The tool is completely free to use, with no sign-up required.
Tags added to a URL that tell Google Analytics where a visit came from, such as the source, medium, and campaign name.
Use it on campaign links like ads, email newsletters, and social posts, not on internal links between your own pages.
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