Award-Winning Ecommerce SEO Agency
Ecommerce SEO Strategies Built for Your Brand
Ecommerce is growing exponentially and becoming an even more critical part of today’s retail industry. A reputable ecommerce SEO company can increase your traffic and market share (if done correctly.) Selecting a high-quality ecommerce SEO services provider may seem daunting, but you’ve come to the right place.
Rising Competition for Online Sales
Worldwide, ecommerce sales continue to skyrocket. It’s a critical time to partner with a digital marketing firm that specializes in ecommerce SEO with a team of ecommerce SEO experts.
Growing sales are great for online businesses, but it also means that competition is continually increasing in the battle for organic search engine click share. Unfortunately for online stores, it’s becoming more and more challenging to stand out — and for customers to find you online.
At Searchbloom, we complete a series of thorough ecommerce SEO audits and analyses to find where your online store falls short. From there, our ecommerce SEO experts formulate an ecommerce SEO strategy and execute this custom ecommerce SEO strategy to beat out your competition.
With our skills and experience in digital marketing and a specialty in providing world-class ecommerce SEO services, the guesswork of ecommerce SEO is removed, and your search engine optimization strategy will thrive so you can concentrate on your core business.
Growing an ecommerce business can feel like an overwhelming task, especially when you already have your day-to-day responsibilities to consider. You’ve come to the right place! We help increase traffic and market share for our ecommerce SEO partners with digital marketing that targets high-value customers who are searching for an online store or brand like yours. At Searchbloom, you are not just ecommerce SEO clients but a partner.
Scaling Ecommerce SEO Strategies
Online stores are notoriously large, and ecommerce websites may be a challenge to those with less technical ecommerce SEO experience. This is where our custom ecommerce SEO service stands above the rest. Search engine optimization for your ecommerce website at scale will help you:
- Increasing targeted keyword rankings
- Drive relevant organic users to your site
- Grow your overall sales and revenue
Custom ecommerce SEO services are complex because of the sheer scale of the site — often, thousands of pages need to be optimized. This creates an equally important need for prioritization. Do you optimize your product pages first or the homepage? Which of your product pages do you optimize first? An effective digital marketing strategy will prioritize actions based on impact and actually increase your online sales.
That’s why it makes sense to turn to an expert ecommerce SEO company like Searchbloom®, which will help scale your search engine optimization efforts the right way.
As an ecommerce SEO agency and SEO market leader, we know and execute the proper ecommerce SEO techniques to help you optimize the right pages at the right time that fuel revenue and growth. Increase your ecommerce store revenue by partnering Searchbloom and our proven ecommerce SEO process and search engine optimization methodology.
What is Ecommerce SEO?
Ecommerce search engine optimization or Ecommerce SEO is the practice of optimizing an ecommerce online store, so the online store pages appear on the first page of search engine results (SERPs) and make it easier for shoppers to find your online store and various products and SKUs.
There are many ecommerce SEO theories; however, we rely heavily on data and prioritization when developing ecommerce SEO strategies. Ecommerce SEO implementation and scalability can also wildly differ based on ecommerce platforms. Finally, an SEO agency you can trust and rely on.
Research to find out what your potential customers are searching for and what keywords will drive the most clicks and conversions. It is usually the first step in a successful search engine optimization campaign.
Taking our list of priority keywords and mapping them to the most relevant pages to maximize the ability to rank.
Having a clean, error free, site is vital for ecommerce SEO. For example, optimizing the code of your site to increase site speed and crawl-ability of the search engine bots.
Through effective outreach efforts, specific page targeting, and ultimately high-quality link acquisition, we will make sure your brand and website are trusted more than your competitors.
URL structure, faceted navigation, and clean URLs are optimal user experience (UX) and for Googlebot.
Many ecommerce websites miss out on huge opportunities because their site is structured poorly.
Unique on-page service copy and custom meta data for product and category pages is a must.
Strategic blog posts and FAQs that will drive top of the funnel visitors. Let us help!
Why is Ecommerce SEO Necessary?
These days, in most cases having a reputable ecommerce SEO company, is vital for any business – large or small, no matter what you sell.
Search engine optimization should be one of the biggest digital marketing channels for your online store.
SEO has helped level the playing field somewhat in regards to reaching customers. While a big brand certainly has a head start, there’s nothing to stop a well-optimized website owned by a small business from taking the top spots on Google and the organic traffic that comes with it.
Most ecommerce websites are not naturally optimized for SEO and are suffering because of it. If you are a small to medium size business and aren’t focusing on optimizing your website and building your brand trust through ecommerce SEO, you will be crushed by the big brands.
If your product pages have short descriptions, category pages have no copy, and your site’s structure is not set up properly, there is very little to tell the search engines what the most important pages on your site are.
In many cases, you may be competing with several other sites for the same or similar products. If this is the case, it’s essential to show Google that your site is the most relevant by including plenty of optimized content on your category pages and in your product descriptions.
The top spot on Google can take around a third of the total traffic share, and this number drops the further you get down the page. If you’re not on the first page of results, the organic traffic you get from search will be minimal.
Even if you only move up a few places on the first page in the search engine results page (SERP), it’s worth it. Small gains can dramatically improve your clicks, conversion, and sales.
2023 LEADING AGENCY
Our Ecommerce SEO Partners
Custom Ecommerce SEO Strategy to Get You to Page One
Searchbloom’s ecommerce SEO experts have one common goal: to get more targeted customers to your brand’s website, so you generate more revenue and make more sales.
The goal may sound simple, but being successful with ecommerce SEO as a part of a holistic digital marketing strategy is no easy feat. The rules of engagement are constantly changing.
This is why many small and large ecommerce retailers employ the expertise of a reputable ecommerce SEO company.
Our ecommerce SEO experts will make improvements to your online store utilizing
Searchbloom’s A.R.T. of SEO methodology:
Want to Know More About Exactly What Our Ecommerce SEO
Company Does to Make these Improvements? Keep Reading!
Advanced Keyword Research, Keyword Mapping, Audits, Custom Strategy & Roadmap
Ecommerce SEO requires you to build your brand and focus on your categories and product URLs. Research and competitive analysis is usually the first step to establishing a foundation that leads to success.
For your website to appear in the top results for customer searches, you need to know exactly what your customers are searching for, what their intent is, and where the competition stacks up.
By reviewing the keywords that customers search for and your competitors rank for, you’ll be able to position yourself so that your website converts and drives more sales.
Searchbloom can help you find more ranking opportunities and fine-tune your ecommerce SEO strategy.
If you’re trying to rank for terms that nobody searches for, you won’t get any traffic.
Conversely, if you’re trying to rank for very competitive terms, it will take a lot of time and effort before you can start to see any success.
Our research strategy involves an ecommerce SEO audit and extensive research to identify target keyword groups. Within each group, we assign one “trophy” keyword and several related long-tail keywords.
By targeting several long-tail keywords, we increase the number of ways for searchers to find your site and make it easier to rank for more competitive keywords in the long term.
Once keyword research is completed and approved. The keywords are then mapped to a single page on your website. We then use this keyword mapping to guide our SEO optimizations and measure progress over time.
SEO is an ongoing process; search trends change constantly, and Google regularly updates its algorithms. You need to review and update your site to stay on top continually.
An ecommerce SEO technical audit is an effective way to find your benchmark and discover new opportunities. Our custom technical audit helps identify keywords that you’re ranking for, find other keywords you should be targeting, and evaluate how well your site is optimized.
On Page Website Optimizations
After completing extensive keyword research, we’ll start working on optimizing every page of your site — starting with the most important pages.
It’s important to build your website from the ground up with SEO in mind. Every page should be accessible in just a few clicks.
Structuring your site may seem like a simple process, but making it easy for Google to crawl is a lot of work.
This shows that your site is user-friendly (and therefore deserves a high position in the search result pages) and also ensures that your category and product pages are indexed properly.
One of Searchbloom’s first goals is to ensure our partners have a structured and organized website for SEO. Even if that means we have to build a new, mobile-optimized, responsive website to ensure, you don’t lose any visitors through poor user experience.
A Google-optimized website includes relevant keywords in title tags, meta descriptions, heading tags, and alt descriptions.
Using proper schema markup and structured data is also vital for an ecommerce website. This enables you to show information such as product ratings directly in your Google search listings.
“Searchbloom has more than doubled the website’s Moz visibility in only four months. Their SEO team is excellent because they have a strategic mindset and create holistic plans that perform quickly.”
- James Ferguson, Director of Marketing
Optimizing On-Page Content
Once your site is well-built, we’ll focus on creating high-quality content for your site — especially product and category pages.
28% of consumers research products online with a search engine, and you can capture these users who are ready to purchase by following ecommerce SEO content best practices.
That means that a well-planned content strategy is one of the most important aspects of the overall SEO process for ecommerce businesses.
On-page content optimization can increase the SEO relevance of your product pages and help you move to the top of the search results. In other words, adding high-quality content will bring more customers to your site.
Your product descriptions are also an important part of ecommerce SEO content, and we’ll work on improving these by making sure they contain the keywords identified in our research.
Finding opportunities to post to a blog or update product pages based on keyword research can help creating content silos that will drive results. We help you to produce the SEO optimized content yourself, or may even write it for you to ensure you’re set up for success.
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Building Trust and Authority Through Strategic Outreach Efforts
Optimizing your website structure and content for SEO is an important part of the process, but it will only get you so far. Your brand and website need to be trusted. That’s where we can help.
Links are still the most important ranking factor according to Google, and this is unlikely to change anytime soon. Each link acts as a “recommendation” from the site that is linking to your website. The more high-quality relevant links you have, the better.
Searchbloom has built countless strategic relationships so that we can acquire the most relevant links for you.
Link acquisition or (link building) has earned a bad reputation from the days when you could get to the top of Google by sending a few thousand low-quality links to your site. That strategy no longer works and you will be penalized.
Attaining a few high-quality links will be more effective than lots of low-quality links. We focus our link acquisition efforts on obtaining links from high-authority and relevant sites.
Rather than trying to create lots of links from low-quality sources (such as spammy directories and blog comments), our link acquisition strategy focuses on outreach.
This strategy is highly successful in building quality, long-term links in a natural pattern that won’t be affected by algorithm changes or manual penalties. That means your website and brand will be trusted for years to come.
Your Ecommerce Questions answered by ecommerce SEO experts. Keep Reading!
Ecommerce SEO
Frequently Asked Questions
When choosing an ecommerce SEO agency, there are a few key factors to keep in mind. First and foremost, you want to ensure that the agency has experience working with ecommerce businesses. They should understand the unique challenges of optimizing online stores, such as product and category pages. They should be well versed in digital marketing and have ample experience in your ecommerce tech stack.
In addition, the agency should have a proven track record of successful ecommerce SEO campaigns. They should be able to show you examples of their work and provide you with case studies or testimonials from satisfied clients. Finally, you’ll want to ensure that the agency offers transparency and honest communication. They should be upfront about their ecommerce SEO pricing and be available to answer any questions you have about their ecommerce SEO services. If the ecommerce SEO agencies you’ve reviewed don’t offer transparency or an ecommerce SEO roadmap, you might consider looking into other ecommerce SEO firms.
By keeping these factors in mind, you can choose an ecommerce SEO services provider that is right for your business.
Ecommerce stores must be built with search engine optimization in mind from the get-go; otherwise, it can be very difficult and expensive to fix later. Ecommerce SEO strategies should be considered first, and Searchbloom has a lot of experience in many ecommerce platforms such as Shopify, Woocommerce, Magento, Bigcommerce, Squarespace, Volusion, CoreCommerce, and samcart. We know how to optimize ecommerce websites for maximum organic visibility and traffic.
Ecommerce SEO services can be beneficial for any business that sells products or services online. Optimizing your website for search engines can improve your visibility and draw more qualified traffic to your ecommerce site. Here are some of the key components of ecommerce SEO services:
- Keyword research: In order to identify the best keywords for your ecommerce site, you’ll need to conduct keyword research. This will involve using various tools to identify which keywords are most relevant to your products or services and which keywords are being used most frequently by potential customers.
- Competitive SEO analysis: Competitive SEO analysis means researching your online competitors’ search engine optimization (SEO) efforts to identify the most successful elements of their approach. This information can then be used to reverse-engineer an effective SEO strategy for your own website. Competitive SEO analysis process often begins with examining your competitor’s link profile but certainly shouldn’t stop there. By looking at the backlinks that point to their website, you can get a sense of which websites and authorities they are associated with. You can also use this information to identify potential link-building opportunities for your own site. Another important aspect of competitive SEO analysis is keyword research. By studying the keywords your competitors are targeting, you can better understand which keywords are most important to your particular industry. In addition to studying your competitor’s link profile and keyword usage, it is also important to analyze their site’s content. By looking at the topics they write about and how they present their information, you can get a sense of what type of content is most successful in your industry. By conducting a competitive SEO analysis, you can gain valuable insights into your competitors’ strategies to achieve success online.
- Technical SEO: Technical SEO is the process of improving the visibility of a website in search engines through technical means. It is a subset of SEO, which focuses on optimizing the technical aspects of a website in order to improve its rankings in search engine results pages (SERPs). Technical SEO includes tasks such as optimizing the site’s code, improving its structure and organization, and ensuring that it is easily crawlable. By improving the technical aspects of a website, technical SEO can help to improve its visibility and organic traffic levels. As a result, technical SEO is essential to any holistic SEO strategy.
- On-site optimization: Once you’ve identified the most effective keywords, you’ll need to incorporate them into your ecommerce site’s title tags, meta descriptions, header tags, and product pages. This will help search engines understand what your site is about and help potential customers find your ecommerce site when they conduct a search.
- Link building: Link building is an important part of ecommerce SEO services. By building links to your ecommerce site from other high-quality websites, you can improve your site’s link popularity and authority, which will improve your visibility on search engine results pages.
- Reporting & Collaboration: When you’re looking for an edge in the competitive world of ecommerce, it’s important to have a collaborative partnership with your SEO analyst. They can help turn data into actionable insights and provide feedback on what else needs attention so that both parties are aware of where everything stands at any given time. Proper ecommerce SEO Reporting should include ecommerce revenue, organic traffic performance, and rankings, among other things.
If you’re looking into ecommerce SEO services, and the SEO companies that you’re looking into don’t provide these items as a part of their service, reach out to Searchbloom and get a free digital marketing plan.
Ecommerce businesses with an ecommerce website should expect to pay more for SEO services than other types of companies. This is because ecommerce websites are generally larger and more complex than other types of websites, so it takes more time and effort to optimize them for search engines. Ecommerce SEO services cost between $150 and $300 per hour, with the average ecommerce SEO company charging between $2,000 and $10,000 per month. Some ecommerce SEO agencies may charge additional fees for link development services or content creation/writing. When choosing between ecommerce SEO services, selecting one with experience in optimizing ecommerce websites (especially an agency with expertise in your online stores technology stack) is vital. This will ensure that your ecommerce website is optimized effectively and efficiently. Search engine optimization services and pricing vary across the industry depending on specialty, industry, and competition.
The basic principles of Search engine optimization SEO (SEO), as it is commonly referred to, are the same whatever type of site you’re working on:
- Identify target keywords that you want to rank for.
- Ensure that your site is optimized and structured properly.
- Include high-quality, relevant content that includes instances of your targeted keywords.
- Acquire authoritative, industry-specific links.
However, ecommerce SEO differs due to high competition and the sheer volume of product pages that need to be optimized.
With Ecommerce SEO, it’s also important to ensure that your site is structured properly and that your products are categorized correctly. Doing so will provide intuitive navigation and will make it easier for the search engines to crawl your site.
Paid search advertising (PPC) will increase traffic to your site if you have the budget for it. However, it’s best to pursue an SEO campaign at the same time.
You can think of the two as the difference between renting and owning a home. With SEO, you are making small monthly investments over time until you gradually start ranking for keywords and organic traffic. You then “own” this traffic.
PPC is more like renting – you get the traffic you want in the short term, but as soon as you stop paying for it, it will disappear.
PPC and SEO campaigns can work well together, but SEO is almost always better value for money and is a less risky strategy.
Ecommerce SEO services may cost less in the long run if it’s a part of a much larger digital marketing strategy.
To echo Moz, URLs should be simple and contain relevant keywords rather than ID numbers and codes. This is not only important to ecommmerce SEO but very important to digital marketing as a whole.
Many ecommerce sites use parameters in URLs to generate dynamic content, but this can also cause duplicate content, which you should avoid if possible.
A URL using descriptive keywords is not only easier for the user to read and remember; this also improves relevance for search engines and can help to increase your rankings.
Organizing your products into clear categories that are not too deeply nested will also help your URLs to be short and contain relevant keywords.
Structured data (Schema) is essential, especially if you have an ecommerce site. As an ecommerce SEO company, we strongly encourage our partners to take advantage of structured data in as many ways as possible.
This type of markup helps search engine spiders to understand your site and can make a big difference in the rankings.
It means that Google will know your product pages are definitively about products. This lets the search engine return them to users looking for specific effects rather than general information.
Adding Schema.org markup to your site also improves your search engine listings by displaying “rich snippets” below the page title. This can include features like star ratings, which can help to improve click-through rates and conversions. Structured data doesn’t only influence ecommerce SEO, but it can also help your other digital marketing channels like Google Ads.
