Ecommerce SEO

43% of all Ecommerce traffic comes
from organic Google searches.

Make sure your business is relevant online.

Partner with an award-winning Ecommerce SEO company today!

Ecommerce SEO Services

Bottom-Line, Measurable Results

Ecommerce is growing exponentially and becoming an ever more important part in today’s retail industry. Ecommerce SEO services can increase your traffic and market share (if done correctly.)

E-commerce
Rising Competition

Worldwide ecommerce sales have more than doubled since 2014 and are projected to reach 4.88 trillion US dollars by 2021.

 

Growing sales are great for online businesses, but it also means that competition is continually increasing in the battle for organic search engine click share. Unfortunately for ecommerce businesses, it’s becoming more and more challenging to stand out — and for customers to find you online.

 

At Searchbloom, we complete a series of very thorough competitor analyses to find who your online competition is, what they are doing well, and where they are falling short. From there, we’ll formulate a custom ecommerce SEO strategy to beat them.

 

With our skills and experience in providing world-class ecommerce SEO services, the guesswork of ecommerce SEO is removed and your search engine optimization strategy will thrive so you can concentrate on your core business.

Scalability

Ecommerce websites are notoriously large which can be a challenge to those with less technical ecommerce SEO experience. This is where our custom ecommerce SEO service stands above the rest. Optimizing your ecommerce site at scale will help you by:

  • Increasing targeted keyword rankings
  • Driving relevant organic users to your site
  • Growing your overall sales and revenue

Custom ecommerce SEO strategies are complex because the sheer scale of the site — often thousands of pages need to be optimized. This creates an equally important need for prioritization. Do you optimize your product pages first, or the homepage? Which of your product pages do you optimize first? 

 

That’s why it makes sense to turn to an expert ecommerce SEO company like Searchbloom® who will help scale your Search Engine Optimization efforts the right way. We know and execute the proper ecommerce SEO techniques to help you optimize the right pages at the right time that fuel revenue and growth. 

What is Ecommerce SEO?

Ecommerce SEO is the practice of optimizing websites (like product pages, in particular) so they appear in the first page of results and are easier for shoppers to find your business. There are various ways you can do this, including:

What is E-commerce SEO
Keyword research

Keyword research to find out what your potential customers are searching for and what keywords will drive the most clicks and conversions.

Keyword mapping and theming

Taking our approved list of priority keywords and mapping them to the most relevant pages to maximize the ability to rank.

Enhancing website technology

Having a clean, error free, site is vital for ecommerce SEO. For example, optimizing the code of your site to increase site speed and crawl-ability of the search engine bots.

Building trust in your brand

Through effective outreach efforts, specific page targeting, and ultimately high-quality link acquisition, we will make sure your brand and website are trusted more than your competitors.

Structuring your site properly

URL structure, faceted navigation, static clean URLs are optimal user experience and for search engines. Many ecommerce websites miss out on huge opportunities because their site is structured poorly.

Optimizing and creating content

Unique on-page service copy and custom meta data for product and category pages is a must. Strategic blog posts and FAQs that will drive top of the funnel visitors. Let us help!

Why is Ecommerce SEO Necessary?

These days, SEO is vital for any business – large or small, no matter what you sell.

Creating A Level Playing Field

SEO has helped level the playing field somewhat in regards to reaching customers. While a big brand certainly has a head start, there’s nothing to stop a well-optimized website owned by a small business from taking the top spots on Google and the organic traffic that comes with it.

But many websites are not naturally optimized for SEO and are suffering because of it. If you are a small to medium size business and aren’t focusing on optimizing your website and building your brand trust through ecommerce SEO, you will be crushed by the big brands.

If your product pages have short descriptions, category pages have no copy, and your site’s structure is not set up properly, there is very little to tell the search engines what the most important pages on your site are.

To Beat the Competition

In many cases, you may be competing with several other sites for the same or similar products. If this is the case, it’s essential to show Google that your site is the most relevant by including plenty of optimized content on your category pages and in your product descriptions.

The top spot on Google takes around a third of the total traffic share, and this number drops the further you get down the page. If you’re not on the first page of results, the organic traffic you get from search engines will be minimal.

Even if you only move up a few places on the first page in the search engine results page (SERP), it’s worth it. Small gains can dramatically improve your clicks, conversion, and sales.

Searchbloom® is a Top-Rated Local SEO Company on Clutch. Results You Can Count On.
SEARCHBLOOM
Getting 5-Star Reviews on Google and Other Industry Related Platforms is a part of Local SEO and helps your website gain authority.
4.9/5.0 Based on 39 Reviews

2019 LEADING AGENCY

Searchbloom® Helps Ecommerce Brands Drive Revenue! E-Commerce SEO Can Have The Highest ROI of Any Ecommerce Marketing Campaign. Stop Limiting Revenue! Contact Us Now! Ecommerce SEO
5 35

Searchbloom’s expertise and passion are what make them stand out from others in the industry.

5 5

Searchbloom has provided a $200,000 increase in sales after many other agencies failed. They have a full team of experts that help in every area of SEO.

5 5

Searchbloom is easy to contact, and they care about their customers, which is not always the case with marketing and SEO companies.

5 5

Our Ecommerce Partners

We create lasting relationships. Partners, not clients.

Ecommerce SEO Strategy
to Get You to Page One

Our ecommerce SEO strategy has one main goal: get more customers to your brand’s website so you can generate more revenue and make more sales.

 

The goal may sound simple, but being successful with SEO in the Ecommerce space is no easy feat. The rules of the game are constantly changing, and you need to always be on top of your game in the face of growing competition.

 

SEO will provide the biggest return on investment for your marketing budget when compared to other forms of traditional or online advertising. At Searchbloom, we can help you market your business so that you gain the visibility and rankings you need to succeed in today’s competitive ecommerce landscape.

 

Our ecommerce SEO experts will make improvements to your site utilizing the A.R.T. of SEO:

Brand new websites — and even sometimes companies that have been in business for many years — have built zero trust. You have to earn that trust from testimonials, reviews, and mentions from high authority sources. In SEO terms, this means building high-quality links to show Google and other search engines that your brand has value, consistency, and reliability.

Trust & Authority

Search engines rank sites based on how relevant your content is to the specific search query and the intent of the user. This means it is vital to create copy that is compelling, high-quality, and relatable. You will benefit by having clear, unique selling propositions that communicate what you do, what you sell, and why your are the best option.

On-Page Relevancy is absolutely necessary to achieve first page rankings. Optimizing a website or webpage for relevancy requires high attention to detail and loads of experience in keyword research, keyword mapping, and content optimization.

We make sure your website is properly structured, easy to navigate, runs fast, is easy to crawl by search engine bots, works great on mobile devices, and keeps your customer details secure. The technology of an ecommerce website is the foundation to your SEO success, and we make sure it is done right.

Technology or Technical SEO is the process of providing the best user experience as well as ensuring that Googlebot clearly understands your content. Successful Local SEO campaigns require these types of technical optimization. Responsive to All Devices, Mobile First Site Speed, Structured Data Optimization, and so much more.

Authority

Brand new websites — and even sometimes companies that have been in business for many years — have built zero trust. You have to earn that trust from testimonials, reviews, and mentions from high authority sources. In SEO terms, this means building high-quality links to show Google and other search engines that your brand has value, consistency, and reliability.

Trust & Authority

Relevancy

Search engines rank sites based on how relevant your content is to the specific search query and the intent of the user. This means it is vital to create copy that is compelling, high-quality, and relatable. You will benefit by having clear, unique selling propositions that communicate what you do, what you sell, and why your are the best option.

On-Page Relevancy is absolutely necessary to achieve first page rankings. Optimizing a website or webpage for relevancy requires high attention to detail and loads of experience in keyword research, keyword mapping, and content optimization.

Technology

We make sure your website is properly structured, easy to navigate, runs fast, is easy to crawl by search engine bots, works great on mobile devices, and keeps your customer details secure. The technology of an ecommerce website is the foundation to your SEO success, and we make sure it is done right.

Technology or Technical SEO is the process of providing the best user experience as well as ensuring that Googlebot clearly understands your content. Successful Local SEO campaigns require these types of technical optimization. Responsive to All Devices, Mobile First Site Speed, Structured Data Optimization, and so much more.

Want to Know More About Exactly What Our Ecommerce SEO
Company Does to Make these Improvements? Keep Reading!

Advanced Keyword Research,
Keyword Mapping, Audits, Custom Strategy & Roadmap

Ecommerce SEO requires you to build your brand and focus on your products. Keyword research is the first step to establishing a foundation that leads to success. 

For your website to appear in the top results for customer searches, you need to know exactly what your customers are searching for, what their intent is, and where the competition stacks up. It’s also important to understand the difference between an informational keyword versus a transnational keyword.

By reviewing the keywords that customers search for and your competitors rank for, you’ll be able to position yourself so that your website converts and drives more sales. Searchbloom can help you find more ranking opportunities and fine-tune your ecommerce SEO strategy.

Supply and Demand

If you’re trying to rank for terms that nobody searches for, you won’t get any traffic.

Conversely, if you’re trying to rank for very competitive terms, it will take a lot of time and effort before you can start to see any success.

Keyword Strategy

Our keyword research strategy involves an ecommerce SEO audit and extensive research to identify target keyword groups. Within each group, we assign one “trophy” keyword and several related long-tail keywords.

Future-Proofing

By targeting several long-tail keywords, we increase the number of ways for searchers to find your site and make it easier to rank for more competitive keywords in the long term.

Keyword Mapping

Once keyword research is completed and approved. The keywords are then mapped to a single page on your website. We then use this keyword mapping to guide our SEO optimizations and measure progress over time.

Constant Change

Keyword research and SEO is an ongoing process. Search trends change constantly, and Google updates their algorithms on a regular basis. You need to constantly review and update your site if you want to stay on top.

Technical SEO Audit

An ecommerce SEO technical audit is an effective way to find your benchmark and discover new opportunities. Our custom technical audit helps identify keywords that you’re ranking for, find other keywords you should be targeting, and evaluate how well your site is optimized.

Website Optimization

On Page Website Optimizations

After completing keyword research, we’ll start working on optimizing every page of your site — starting with the most important pages.

Website Optimization
SEO Optimized Sites

It’s important to build your website from the ground up with SEO in mind. Early optimization can drastically increase long-term traffic and revenue. 

Structuring your site may seem like a simple process, but making it easy for Google to crawl is a lot of work. Every page should be accessible in just a few clicks. This shows that your site is user-friendly (and therefore deserves a high position in the search result pages), and also ensures that your category and product pages are indexed properly.

Many websites are “flat,” meaning their structure lives all under the root domain. This can cause many issues, one being it doesn’t pass authority down to their product pages properly. It can also cause confusion: Google won’t know which of your pages are highest priority. When everything looks like it’s important, then nothing is important. 

Establishing a Foundation

One of Searchbloom’s first goals is to ensure our partners have a website that’s structured and organized for SEO. Even if that means we have to build a new, mobile-optimized, responsive website to ensure you don’t lose any visitors through poor user experience.

A Google-optimized website includes relevant keywords in title tags, meta descriptions, heading tags, and alt descriptions.

Using proper schema markup and structured data is also vital for ecommerce websites. This enables you to show information such as product ratings directly in your Google search listings.

Then, on top of everything we do to optimize the technology of your website, we’ll take steps to increase your site speed as well. Site speed affects user experience and can impact rankings, so it’s important not to overlook this factor.

Our search visibility score on Moz has more than doubled in the past four months of working with Searchbloom.

“Searchbloom has more than doubled the website’s Moz visibility in only four months. Their SEO team is excellent because they have a strategic mindset and create holistic plans that perform quickly.”

- James Ferguson, Director of Marketing

James Ferguson

Optimizing On-Page
Content

On-Page Optimization
Content is King

Once your site is well-built, we’ll focus on creating high-quality content for your site — especially product and category pages.

28% of consumers research products online with a search engine, and you can capture these users who are ready to purchase by following ecommerce SEO content best practices.

That means that a well-planned content strategy is one of the most important aspects of the overall SEO process for ecommerce businesses.

Content Optimization

On-page content optimization can increase the SEO relevance of your product pages and help you move to the top of the search results. In other words, adding high-quality content will bring more customers to your site.

Your product descriptions are also an important part of ecommerce SEO content, and we’ll work on improving these by making sure they contain the keywords identified in our research.

Finding opportunities to post to a blog or update product pages based on  keyword research can help creating content silos that will drive results. We help you to produce the SEO optimized content yourself, or may even write it for you to ensure you’re set up for success. 

We always encourage our partners to get as many 5-start Google reviews as possible. The number of good reviews your Google My Business page has the better your chances you have in ranking in your local area for your target keywords. This is the first step in Local SEO.
SEARCHBLOOM
How do you get 5-star reviews to increase the authority and trustworthiness of your Google My Business page? Ask Searchbloom® and we'll make sure to help you in all aspects of Local SEO which include getting more online reviews.

25 Reviews

Bottom line is, unlike most other SEO companies, they set goals expectations and do what they say they are going to do... The way they pitch their services is exactly what you end up getting. Great to work with.

Sean Harcum

Searchbloom does an excellent job on the SEO for my company. They have a strategic approach and offer full transparency for their work. Highly recommended!

Matthew Pattoli

Cody and his team at Searchbloom definitely delivered what they promised and more. We needed a total overhaul of our website as well as someone to really manage our SEO efforts, but we also wanted to be very much a part of the process and Searchbloom walked us through each step of the way, so that we could understand what was happening and why.

Janis Manacsa

Building Trust and Authority Through Strategic Outreach Efforts

Optimizing your website structure and content for SEO is an important part of the process, but it will only get you so far. Your brand and website need to be trusted. That’s where we can help.

Relevant Prospecting

Links are still the most important ranking factor according to Google, and this is unlikely to change anytime soon. Each link acts as a “recommendation” from the site that is linking to your website. The more high-quality relevant links you have, the better

Searchbloom has built countless strategic relationships so that we can acquire the most relevant links for you.

Quality Over Quantity

Quantity of links isn’t everything.

Link acquisition has earned a bad reputation from the days when you could get to the top of Google by sending a few thousand low-quality links to your site. That strategy no longer works and you will be penalized.

Attaining a few high-quality links will be more effective than lots of low-quality links. We focus our link acquisition efforts on obtaining links from high-authority and relevant sites.

Long Term Results

Rather than trying to create lots of links from low-quality sources (such as spammy directories and blog comments), our link acquisition strategy focuses on outreach.

This strategy is highly successful in building quality, long-term links in a natural pattern that won’t be affected by algorithm changes or manual penalties. That means your website and brand will be trusted for years to come.

Don’t Miss Out On Maximizing Your Profits with Ecommerce SEO. Read Below, Let this Be Your Story!

Ecommerce SEO Case Study

A Behind-the-Scenes Look at a Company’s Successful Ecommerce SEO Campaign

104% Increase in Organic Revenue
and 143% Increase in Organic Traffic

In this case study, you will learn how we took ShirtSpace, an Ecommerce website, from around 30,000 to over 80,000 organic sessions. We also improved top 3 ranking keywords 417% and first-page ranking keywords 257%. The best part? We did this in the course of just 8 months.

E-commerce SEO Improvement in Organic Sessions - Searchbloom

About our Partners

ShirtSpace is the leading location for affordable wholesale apparel. They have a huge selection of the cheapest t-shirts, sweatshirts, pants, shorts, hats, jackets and more at unmatched low prices. ShirtSpace offers a huge selection of apparel, with over 2,000 products and more than 100,000 styles, colors, brands and sizes.

ShirtSpace.com offers wholesale apparel from over 50 clothing brands, including:

  • Gildan
  • Hanes
  • Jerzees
  • Fruit of the
  • Bella
  • Anvil

We had been performing well before we brought on our original vendor, but then it started tanking. Three months into the rebuild it was still declining. We wanted to find someone who could take us to the next level. We liked their suggestions, so we separated from the initial vendor completely and gave Searchbloom full SEO control and never looked back!

Who They Are

ShirtSpace is the leading location for affordable wholesale apparel. They have a huge selection of the cheapest t-shirts, sweatshirts, pants, shorts, hats, jackets and more at unmatched low prices. ShirtSpace offers a huge selection of apparel, with over 2,000 products and more than 100,000 styles, colors, brands and sizes.

What They Do

ShirtSpace.com offers wholesale apparel from over 50 clothing brands, including:

  • Gildan
  • Hanes
  • Jerzees
  • Fruit of the
  • Bella
  • Anvil

Why They Came to Us

We had been performing well before we brought on our original vendor, but then it started tanking. Three months into the rebuild it was still declining. We wanted to find someone who could take us to the next level. We liked their suggestions, so we separated from the initial vendor completely and gave Searchbloom full SEO control and never looked back!

The Problem

Shirtspace came to us with a few challenges that needed to be solved for before they could reach their marketing goals:

  • ShirtSpace struggled with hundreds of thousands of pages of duplicate content that was eating through their Search Console crawl budget and negatively affecting their keyword rankings. They had thin content and needed denser keyword-rich copy on their pages.
  • ShirtSpace’s site search functionality was dynamically creating pages based on every search query
  • Their URL structure and site architecture did not follow best practices for eCommerce SEO and content siloing. For example, all of their products were directly under the root domain instead of being properly categorized into relevant sub-directories.
  • Shirtspace’s keyword rankings had not improved in months despite paying another SEO company. They simply weren’t seeing the growth rate they wanted.

Trying to survive in an extremely competitive space requires consistent growth. And, with 500+ keywords ranking past the 5th page of search results, something would inevitably break.

One of the problems was the keyword competition. For example, “baseball t-shirts wholesale” is a somewhat generic keyword. While they’re currently ranking #2, it makes sense that they were ranking at 500+

The Solution

Every campaign should have a fresh start. That’s why we open the hood of a website first and see what’s underneath. In the case of ShirtSpace, there was a lot of technical opportunities that we could improve on including a complete URL restructure and improving their faceted navigation. Next, we focused on relevance. In particular, on-page content. Lastly, we focused on the overall authority of the website.

Technology
  • Site speed optimization
  • Broken elements
  • Clean code (inline CSS)
  • XML sitemap
  • Robots.txt
  • Duplicate content
  • Image compression
  • Code compression
  • Content Delivery Network
  • Server response time
  • URL & Silo structure
  • Google Search Console Optimization
  • Bing Webmaster Tools Optimization
  • Schema
Relevance
  • Current keyword ranking audit
  • Competitor keyword analysis
  • Keyword themes/grouping
  • Keyword mapping
  • Targeted title tags
  • Persuasive meta descriptions
  • Optimized headings
  • Cross/Internal Linking
  • Thin content / Content/copy creation on Priority Category and Product Pages
Authority
  • Domain quality
  • Link type
  • Anchor text
  • Authoritative Editorial Links
  • Authoritative Deep Links to strategically targeted pages
  • Anchor Text Diversification
iPhone-Ecom

104%

Increase in Organic Revenue

417%

Increase in Top 3 Rankings

257%

Increase in 1st Page Rankings

143%

Increase in Organic Traffic

The Results

After partnering with us, ShirtSpace has increased their organic traffic, greatly improved rankings for keywords in the first position and on the first page, and most importantly their organic revenue is up by 104%

Increase in Rankings

Before, ShirtSpace was ranking #1 for just 1
keyword, “bulk baseball pants” which averages
10 searches per month.

Now, they rank #1 for 28 keywords (many of
which are fairly generic, like wholesale t-shirts)
that result in 31,880 searches per month,
according to ahrefs.com.

Traffic potential of top 3-4 keywords per month, based on clickstream: over 20,000.

  • Bulk t-shirts: 5,110
  • Wholesale t-shirts: 13,000
  • Wholesale tee shirts: 1184
  • Wholesale tank tops: 1,865

BEFORE

SEARCHBLOOM

WITH

SEARCHBLOOM
#1 Rankings1,0084,889
1st Page Rankings3,12210,648
Ranking #11-10017,23534,004

BEFORE

SEARCHBLOOM
#1 Rankings1,008
1st Page Rankings3,122
Ranking #11-10017,235

WITH

SEARCHBLOOM
#1 Rankings4,889
1st Page Rankings10,648
Ranking #11-10034,004
E-commerce SEO top 3 organic spots increasing in rank - Searchbloom
E-commerce SEO Page One Increased Rankings Graph - Searchbloom

Ready for Your Ecommerce SEO Results?

As a result of our search marketing efforts, ShirtSpace received more relevant traffic, which ultimately lead to more conversions and sales — and an increase in their bottom line. If you would like to see clear-cut results just like ShirtSpace, contact us today! We can create a custom ecommerce SEO strategy that makes sense for your brand and marketing goals.

CONTACT US TODAY

Find the Answer to Your Ecommerce Questions. Keep Reading!

Ecommerce SEO
Frequently Asked Questions

Searchbloom, LLC

Take the next step in your Ecommerce SEO strategy

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Our Promise
We have made a commitment to ourselves and our partners that we will never bring on a new partner client unless we KNOW we can generate an ROI..