Award-Winning Ecommerce SEO Agency

When choosing an ecommerce SEO agency, there are a few key factors to keep in mind. First and foremost, you want to ensure that the agency has experience working with ecommerce businesses. They should understand the unique challenges of optimizing online stores, such as product and category pages. They should be well versed in digital marketing and have ample experience in your ecommerce tech stack.

In addition, the agency should have a proven track record of successful ecommerce SEO campaigns. They should be able to show you examples of their work and provide you with case studies or testimonials from satisfied clients. Finally, you’ll want to ensure that the agency offers transparency and honest communication. They should be upfront about their ecommerce SEO pricing and be available to answer any questions you have about their ecommerce SEO services. If the ecommerce SEO agencies you’ve reviewed don’t offer transparency or an ecommerce SEO roadmap, you might consider looking into other ecommerce SEO firms.

By keeping these factors in mind, you can choose an ecommerce SEO services provider that is right for your business.

Ecommerce stores must be built with search engine optimization in mind from the get-go; otherwise, it can be very difficult and expensive to fix later. Ecommerce SEO strategies should be considered first, and Searchbloom has a lot of experience in many ecommerce platforms such as Shopify, Woocommerce, Magento, Bigcommerce, Squarespace, Volusion, CoreCommerce, and samcart. We know how to optimize ecommerce websites for maximum organic visibility and traffic.

Ecommerce SEO services can be beneficial for any business that sells products or services online. Optimizing your website for search engines can improve your visibility and draw more qualified traffic to your ecommerce site. Here are some of the key components of ecommerce SEO services:

• Keyword research: In order to identify the best keywords for your ecommerce site, you’ll need to conduct keyword research. This will involve using various tools to identify which keywords are most relevant to your products or services and which keywords are being used most frequently by potential customers.
• Competitive SEO analysis: Competitive SEO analysis means researching your online competitors’ search engine optimization (SEO) efforts to identify the most successful elements of their approach. This information can then be used to reverse-engineer an effective SEO strategy for your own website. Competitive SEO analysis process often begins with examining your competitor’s link profile but certainly shouldn’t stop there. By looking at the backlinks that point to their website, you can get a sense of which websites and authorities they are associated with. You can also use this information to identify potential link-building opportunities for your own site. Another important aspect of competitive SEO analysis is keyword research. By studying the keywords your competitors are targeting, you can better understand which keywords are most important to your particular industry. In addition to studying your competitor’s link profile and keyword usage, it is also important to analyze their site’s content. By looking at the topics they write about and how they present their information, you can get a sense of what type of content is most successful in your industry. By conducting a competitive SEO analysis, you can gain valuable insights into your competitors’ strategies to achieve success online.
• Technical SEO: Technical SEO is the process of improving the visibility of a website in search engines through technical means. It is a subset of SEO, which focuses on optimizing the technical aspects of a website in order to improve its rankings in search engine results pages (SERPs). Technical SEO includes tasks such as optimizing the site’s code, improving its structure and organization, and ensuring that it is easily crawlable. By improving the technical aspects of a website, technical SEO can help to improve its visibility and organic traffic levels. As a result, technical SEO is essential to any holistic SEO strategy.
• On-site optimization: Once you’ve identified the most effective keywords, you’ll need to incorporate them into your ecommerce site’s title tags, meta descriptions, header tags, and product pages. This will help search engines understand what your site is about and help potential customers find your ecommerce site when they conduct a search.
• Link building: Link building is an important part of ecommerce SEO services. By building links to your ecommerce site from other high-quality websites, you can improve your site’s link popularity and authority, which will improve your visibility on search engine results pages.
• Reporting & Collaboration: When you’re looking for an edge in the competitive world of ecommerce, it’s important to have a collaborative partnership with your SEO analyst. They can help turn data into actionable insights and provide feedback on what else needs attention so that both parties are aware of where everything stands at any given time. Proper ecommerce SEO Reporting should include ecommerce revenue, organic traffic performance, and rankings, among other things.

If you’re looking into ecommerce SEO services, and the SEO companies that you’re looking into don’t provide these items as a part of their service, reach out to Searchbloom and get a free digital marketing plan.

Ecommerce businesses with an ecommerce website should expect to pay more for SEO services than other types of companies. This is because ecommerce websites are generally larger and more complex than other types of websites, so it takes more time and effort to optimize them for search engines. Ecommerce SEO services cost between $150 and $300 per hour, with the average ecommerce SEO company charging between $2,000 and $10,000 per month. Some ecommerce SEO agencies may charge additional fees for link development services or content creation/writing. When choosing between ecommerce SEO services, selecting one with experience in optimizing ecommerce websites (especially an agency with expertise in your online stores technology stack) is vital. This will ensure that your ecommerce website is optimized effectively and efficiently. Search engine optimization services and pricing vary across the industry depending on specialty, industry, and competition. 

The basic principles of Search engine optimization SEO (SEO), as it is commonly referred to, are the same whatever type of site you’re working on:

• Identify target keywords that you want to rank for.
• Ensure that your site is optimized and structured properly.
• Include high-quality, relevant content that includes instances of your targeted keywords.
• Acquire authoritative, industry-specific links.

However, ecommerce SEO differs due to high competition and the sheer volume of product pages that need to be optimized.

With Ecommerce SEO, it’s also important to ensure that your site is structured properly and that your products are categorized correctly. Doing so will provide intuitive navigation and will make it easier for the search engines to crawl your site.

Paid search advertising (PPC) will increase traffic to your site if you have the budget for it. However, it’s best to pursue an SEO campaign at the same time.

You can think of the two as the difference between renting and owning a home. With SEO, you are making small monthly investments over time until you gradually start ranking for keywords and organic traffic. You then “own” this traffic.

PPC is more like renting – you get the traffic you want in the short term, but as soon as you stop paying for it, it will disappear.

PPC and SEO campaigns can work well together, but SEO is almost always better value for money and is a less risky strategy.

Ecommerce SEO services may cost less in the long run if it’s a part of a much larger digital marketing strategy.

To echo Moz, URLs should be simple and contain relevant keywords rather than ID numbers and codes. This is not only important to ecommmerce SEO but very important to digital marketing as a whole.

Many ecommerce sites use parameters in URLs to generate dynamic content, but this can also cause duplicate content, which you should avoid if possible.

A URL using descriptive keywords is not only easier for the user to read and remember; this also improves relevance for search engines and can help to increase your rankings.

Organizing your products into clear categories that are not too deeply nested will also help your URLs to be short and contain relevant keywords.

Structured data (Schema) is essential, especially if you have an ecommerce site. As an ecommerce SEO company, we strongly encourage our partners to take advantage of structured data in as many ways as possible.

This type of markup helps search engine spiders to understand your site and can make a big difference in the rankings.

It means that Google will know your product pages are definitively about products. This lets the search engine return them to users looking for specific effects rather than general information.

Adding Schema.org markup to your site also improves your search engine listings by displaying “rich snippets” below the page title. This can include features like star ratings, which can help to improve click-through rates and conversions. Structured data doesn’t only influence ecommerce SEO, but it can also help your other digital marketing channels like Google Ads.