Ecommerce SEO Services
Ecommerce SEO Strategies Built for Your Brand
Ecommerce is growing exponentially and becoming an even more critical part of today’s retail industry. A reputable ecommerce SEO company can increase your traffic and market share (if done correctly.) Selecting a high-quality ecommerce SEO services provider may seem daunting, but you’ve come to the right place.
Rising Competition for Online Sales
Worldwide, ecommerce sales continue to skyrocket. It’s a critical time to partner with a digital marketing firm that specializes in ecommerce SEO with a team of ecommerce SEO experts.
Growing sales are great for online businesses, but it also means that competition is continually increasing in the battle for organic search engine click share. Unfortunately for online stores, it’s becoming more and more challenging to stand out — and for customers to find you online.
At Searchbloom, we complete a series of thorough ecommerce SEO audits and analyses to find where your online store falls short. From there, our ecommerce SEO experts formulate an ecommerce SEO strategy and execute this custom ecommerce SEO strategy to beat out your competition.
With our skills and experience in digital marketing and a specialty in providing world-class ecommerce SEO services, the guesswork of ecommerce SEO is removed, and your search engine optimization strategy will thrive so you can concentrate on your core business.
Growing an ecommerce business can feel like an overwhelming task, especially when you already have your day-to-day responsibilities to consider. You’ve come to the right place! We help increase traffic and market share for our ecommerce SEO partners with digital marketing that targets high-value customers who are searching for an online store or brand like yours. At Searchbloom, you are not just ecommerce SEO clients but a partner.
Scaling Ecommerce SEO Strategies
Online stores are notoriously large, and ecommerce websites may be a challenge to those with less technical ecommerce SEO experience. This is where our custom ecommerce SEO service stands above the rest. Search engine optimization for your ecommerce website at scale will help you:
- Increasing targeted keyword rankings
- Drive relevant organic users to your site
- Grow your overall sales and revenue
Custom ecommerce SEO services are complex because of the sheer scale of the site — often, thousands of pages need to be optimized. This creates an equally important need for prioritization. Do you optimize your product pages first or the homepage? Which of your product pages do you optimize first? An effective digital marketing strategy will prioritize actions based on impact and actually increase your online sales.
That’s why it makes sense to turn to an expert ecommerce SEO company like Searchbloom®, which will help scale your search engine optimization efforts the right way.
As an ecommerce SEO agency and SEO market leader, we know and execute the proper ecommerce SEO techniques to help you optimize the right pages at the right time that fuel revenue and growth. Increase your ecommerce store revenue by partnering Searchbloom and our proven ecommerce SEO process and search engine optimization methodology.
What is Ecommerce SEO?
Ecommerce search engine optimization or Ecommerce SEO is the practice of optimizing an ecommerce online store, so the online store pages appear on the first page of search engine results (SERPs) and make it easier for shoppers to find your online store and various products and SKUs.
There are many ecommerce SEO theories; however, we rely heavily on data and prioritization when developing ecommerce SEO strategies. Ecommerce SEO implementation and scalability can also wildly differ based on ecommerce platforms. Finally, an SEO agency you can trust and rely on.
Targeted keyword research
Research to find out what your potential customers are searching for and what keywords will drive the most clicks and conversions. It is usually the first step in a successful search engine optimization campaign.
Rigorous Keyword mapping and theming
Taking our list of priority keywords and mapping them to the most relevant pages to maximize the ability to rank.
Enhancing website technology
Having a clean, error free, site is vital for ecommerce SEO. For example, optimizing the code of your site to increase site speed and crawl-ability of the search engine bots.
Building trust in your brand with outreach
Through effective outreach efforts, specific page targeting, and ultimately high-quality link acquisition, we will make sure your brand and website are trusted more than your competitors.
Structuring your site properly
URL structure, faceted navigation, and clean URLs are optimal user experience (UX) and for Googlebot.
Many ecommerce websites miss out on huge opportunities because their site is structured poorly.
Optimizing and creating content
Unique on-page service copy and custom meta data for product and category pages is a must.
Strategic blog posts and FAQs that will drive top of the funnel visitors. Let us help!
Why is Ecommerce SEO Necessary?
These days, in most cases having a reputable ecommerce SEO company, is vital for any business – large or small, no matter what you sell.
Search engine optimization should be one of the biggest digital marketing channels for your online store.
Creating A Level Playing Field
SEO has helped level the playing field somewhat in regards to reaching customers. While a big brand certainly has a head start, there’s nothing to stop a well-optimized website owned by a small business from taking the top spots on Google and the organic traffic that comes with it.
Most ecommerce websites are not naturally optimized for SEO and are suffering because of it. If you are a small to medium size business and aren’t focusing on optimizing your website and building your brand trust through ecommerce SEO, you will be crushed by the big brands.
If your product pages have short descriptions, category pages have no copy, and your site’s structure is not set up properly, there is very little to tell the search engines what the most important pages on your site are.
Start beating the Competition
In many cases, you may be competing with several other sites for the same or similar products. If this is the case, it’s essential to show Google that your site is the most relevant by including plenty of optimized content on your category pages and in your product descriptions.
The top spot on Google can take around a third of the total traffic share, and this number drops the further you get down the page. If you’re not on the first page of results, the organic traffic you get from search will be minimal.
Even if you only move up a few places on the first page in the search engine results page (SERP), it’s worth it. Small gains can dramatically improve your clicks, conversion, and sales.
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Our Ecommerce SEO Partners
We create lasting relationships. Partners, not Ecommerce SEO clients.
Custom Ecommerce SEO Strategy to Get You to Page One
Searchbloom’s ecommerce SEO experts have one common goal: to get more targeted customers to your brand’s website, so you generate more revenue and make more sales.
The goal may sound simple, but being successful with ecommerce SEO as a part of a holistic digital marketing strategy is no easy feat. The rules of engagement are constantly changing.
This is why many small and large ecommerce retailers employ the expertise of a reputable ecommerce SEO company.
Our ecommerce SEO experts will make improvements to your online store utilizing
Searchbloom’s A.R.T. of SEO methodology:
Want to Know More About Exactly What Our Ecommerce SEO
Company Does to Make these Improvements? Keep Reading!
Advanced Keyword Research, Keyword Mapping, Audits, Custom Strategy & Roadmap
Ecommerce SEO requires you to build your brand and focus on your categories and product URLs. Research and competitive analysis is usually the first step to establishing a foundation that leads to success.
For your website to appear in the top results for customer searches, you need to know exactly what your customers are searching for, what their intent is, and where the competition stacks up.
By reviewing the keywords that customers search for and your competitors rank for, you’ll be able to position yourself so that your website converts and drives more sales.
Searchbloom can help you find more ranking opportunities and fine-tune your ecommerce SEO strategy.
Supply and Demand
If you’re trying to rank for terms that nobody searches for, you won’t get any traffic.
Conversely, if you’re trying to rank for very competitive terms, it will take a lot of time and effort before you can start to see any success.
Keyword Strategy
Our research strategy involves an ecommerce SEO audit and extensive research to identify target keyword groups. Within each group, we assign one “trophy” keyword and several related long-tail keywords.
Future-Proofing
By targeting several long-tail keywords, we increase the number of ways for searchers to find your site and make it easier to rank for more competitive keywords in the long term.
Keyword Mapping
Once keyword research is completed and approved. The keywords are then mapped to a single page on your website. We then use this keyword mapping to guide our SEO optimizations and measure progress over time.
Constant Change
SEO is an ongoing process; search trends change constantly, and Google regularly updates its algorithms. You need to review and update your site to stay on top continually.
Technical SEO Audit
An ecommerce SEO technical audit is an effective way to find your benchmark and discover new opportunities. Our custom technical audit helps identify keywords that you’re ranking for, find other keywords you should be targeting, and evaluate how well your site is optimized.
On Page Website Optimizations
After completing extensive keyword research, we’ll start working on optimizing every page of your site — starting with the most important pages.
Optimizing Your Ecommerce Website
It’s important to build your website from the ground up with SEO in mind. Every page should be accessible in just a few clicks.
Structuring your site may seem like a simple process, but making it easy for Google to crawl is a lot of work.
This shows that your site is user-friendly (and therefore deserves a high position in the search result pages) and also ensures that your category and product pages are indexed properly.
Establishing a Foundation
One of Searchbloom’s first goals is to ensure our partners have a structured and organized website for SEO. Even if that means we have to build a new, mobile-optimized, responsive website to ensure, you don’t lose any visitors through poor user experience.
A Google-optimized website includes relevant keywords in title tags, meta descriptions, heading tags, and alt descriptions.
Using proper schema markup and structured data is also vital for an ecommerce website. This enables you to show information such as product ratings directly in your Google search listings.
Our search visibility score on Moz has more than doubled in the past four months of working with Searchbloom.
“Searchbloom has more than doubled the website’s Moz visibility in only four months. Their SEO team is excellent because they have a strategic mindset and create holistic plans that perform quickly.”
- James Ferguson, Director of Marketing
Optimizing On-Page Content
Content is king but high-quality optimized content is what matters
Once your site is well-built, we’ll focus on creating high-quality content for your site — especially product and category pages.
28% of consumers research products online with a search engine, and you can capture these users who are ready to purchase by following ecommerce SEO content best practices.
That means that a well-planned content strategy is one of the most important aspects of the overall SEO process for ecommerce businesses.
Content optimization with natural language processing
On-page content optimization can increase the SEO relevance of your product pages and help you move to the top of the search results. In other words, adding high-quality content will bring more customers to your site.
Your product descriptions are also an important part of ecommerce SEO content, and we’ll work on improving these by making sure they contain the keywords identified in our research.
Finding opportunities to post to a blog or update product pages based on keyword research can help creating content silos that will drive results. We help you to produce the SEO optimized content yourself, or may even write it for you to ensure you’re set up for success.
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Building Trust and Authority Through Strategic Outreach Efforts
Optimizing your website structure and content for SEO is an important part of the process, but it will only get you so far. Your brand and website need to be trusted. That’s where we can help.
Relevant Prospecting
Links are still the most important ranking factor according to Google, and this is unlikely to change anytime soon. Each link acts as a “recommendation” from the site that is linking to your website. The more high-quality relevant links you have, the better.
Searchbloom has built countless strategic relationships so that we can acquire the most relevant links for you.
Quality Over Quantity
Link acquisition or (link building) has earned a bad reputation from the days when you could get to the top of Google by sending a few thousand low-quality links to your site. That strategy no longer works and you will be penalized.
Attaining a few high-quality links will be more effective than lots of low-quality links. We focus our link acquisition efforts on obtaining links from high-authority and relevant sites.
Focusing on Long Term Results
Rather than trying to create lots of links from low-quality sources (such as spammy directories and blog comments), our link acquisition strategy focuses on outreach.
This strategy is highly successful in building quality, long-term links in a natural pattern that won’t be affected by algorithm changes or manual penalties. That means your website and brand will be trusted for years to come.
