PPC Management

Businesses make an average of $2 in income for
every $1 they spend in AdWords (Google Ads).

Increase the ROI on your Adspend.

Partner with an award-winning PPC company today!

PPC Management Services

Everyone knows how important it is to advertise online. Go where the customers are, right? That’s why advertising on Google, specifically, is becoming increasingly popular.

And it’s extremely easy to set up and manage, especially on a high level.

Or is it?

What many people don’t know is just how difficult it is to set up and manage a PPC campaign effectively.

That’s where Searchbloom comes in.

Searchbloom is setting a new standard for PPC management because we treat your campaigns and ad dollars as if they were our own. We are constantly watching your marketplace and making realtime adjustments just as a day trader would trade stocks on your behalf.

PPC Management Services
Searchbloom® is a Top-Rated Local SEO Company on Clutch. Results You Can Count On.
SEARCHBLOOM
Getting 5-Star Reviews on Google and Other Industry Related Platforms is a part of Local SEO and helps your website gain authority.
4.9/5.0 Based on 39 Reviews

2019 LEADING AGENCY

Searchbloom® Helps Brands Drive Revenue! Pay Per Click Marketing Can Have The Highest ROI of Any Marketing Campaign. Stop Limiting Revenue! Contact Us Now! PPC Management
5 35

Searchbloom’s expertise and passion are what make them stand out from others in the industry.

5 5

Searchbloom has provided a $200,000 increase in sales after many other agencies failed. They have a full team of experts that help in every area of SEO.

5 5

Searchbloom is easy to contact, and they care about their customers, which is not always the case with marketing and SEO companies.

5 5

Our Partners

We create lasting relationships. Partners, not clients

What’s Included in Our PPC Management Services

We’re going to break down our technique that guarantees you an ROI you’re comfortable with; because that’s what we’re all about: we won’t bring on a new partner client unless we KNOW we can generate an ROI.

  • Research & Discovery

    RESEARCH & DISCOVERY

  • Campaign Assessment

    CAMPAIGN ASSESSMENT

  • Campaign Structure

    CAMPAIGN STRUCTURE

  • Budget Allocation

    BUDGET ALLOCATION

  • Creative & Ad Optimization

    CREATIVE & AD OPTIMIZATION

  • Reporting & Collaboration

    REPORTING & COLLABORATION

Research & Discovery

Any PPC management professional will tell you that a properly built PPC campaign always starts with comprehensive research and discovery.

Keyword Research

Our Analysts leverage Searchbloom’s systematic PPC management process to discover informational, navigational, commercial, transactional, and competitor keywords.

They’ll also look for long-tail or branded keywords so that you can skip the top of funnel targeting and jump straight to the middle and bottom of the funnel. In other words, we find the people who know what they’re looking for and are ready to buy.

And with all of this information in hand, we can construct the perfect strategy for your search and display campaigns.

Competitor Analysis

By analyzing each of your primary competitors, we can see what keywords and ads are working for them.

Why reinvent the wheel if a competitor already has a successful campaign running that we can learn from for FREE?

If your primary competitors are getting a good amount of branded traffic, we may also consider building a competitor campaign to siphon traffic from them and flip them into your customer.

Campaign Structure

Segmentation is the cornerstone of ANY successful digital marketing campaign.

We begin your PPC (Google Ads or Bing Ads) campaign structure like how a contractor would build a home: with the end in mind. Each keyword parity or theme is segmented from the other, so we have a clear direction as to what is working and what is not.

By focusing our efforts on the architecture of your PPC campaigns, adgroups, and keywords, we inherently improve your quality score and ad relevance to ensure you are getting the highest AdRank at the lowest cost per click possible…

Blueprint

BUILDING & OPTIMIZING FOR CONVERSION

Each potential customer that visits your site is at a specific step in their buying journey.

When structuring a Pay Per Click campaign, we segment each section of the digital marketing sales funnel. Doing so allows us to target specific pieces of the buying cycle.

A digital sales funnel generally consists of three parts, each with a specific focus:

  • Top of Funnel (TOFU) Building awareness and interest
  • Middle of Funnel (MOFU) Driving consideration
  • Bottom of Funnel (BOFU) Acquiring and retaining customers
TOFU
Awareness
Focus on being helpful, competent, and a valuable part of your audience's community.
Interest
Focus on nurturing a relationship; gradually scaling low-friction touch points on social media and email channels.
MOFU
Intent
Focus on case studies, webinars and collateral that's closely married to a value proposition.
Decision
Focus on educational content, value-added offerings, encouraging advocacy and amplifying it.
BOFU
Customer
Focus on educational content, value-added offerings, encouraging advocacy and amplifying it.
Retention
Focus on sparse updates re: the brand's commitment to improvement, occasional retention offers.

By targeting these distinct areas, we can pinpoint the users who are
most likely to convert at every stage.

That means you spend less and make more.

CAMPAIGN TYPES

There are many different campaign types we leverage when building Pay Per Click accounts. Each campaign type is designed for a different stage in the digital marketing funnel.

For instance, if you are an e-commerce store, then we will likely leverage a shopping campaign – but that’s not a hard and fast rule.

We understand that not all businesses are the same, so we make a proactive effort to collaborate with you to help choose the appropriate PPC campaign types for your business.

Below are a few of the PPC campaign types we regularly leverage, however, this is not an exhaustive list –

Search Campaign Types & Targeting
  • Research
  • Branded
  • High-Intent
  • Top Performers
  • Competitor
  • RLSA (Remarketing lists for search ads)
Display Campaign Types & Targeting
  • Keywords
  • Placements
  • Topics
  • Demographics
  • In-Market Segments
  • Affinity Categories
  • Remarketing
Feed Campaign Types
  • Shopping (Product Listing Ads)
  • Dynamic Remarketing
Video Campaign Types
  • TrueView
  • Pre-Roll
  • Bumpers

Ad Best Practices

Intent
The structure of your Google Ads account helps you control where your ads appear, when they’re served, and what searches trigger them.

But if you don’t organize your account properly, then you’ll have little to no control over how your ads perform – which is a recipe for disaster.

Searchbloom works meticulously to ensure that each ad is set up in its proper campaign and ad group to ensure easy tracking and improvement.

Strategy

Keyword Match Types
Keyword match types are how you can tell Googlewhich searches you want your ads to show for. Theoptions are:

  • Broad match
  • Modified broad match
  • Phrase match
  • Exact match

Each match type in your account has a different purpose.

If you are targeting the top of the funnel, you may begin with broad or modified broad match types; if you are targeting the middle or bottom of the funnel, you will probably be more focused on phrase and exact match terms.

We’ll help you pinpoint which match types are best,then use them to help your business grow.

Keyword Match Types

Negative Keywords
Negative keywords block traffic that is triggered by your keywords.

But why would you want to block traffic?

Let’s say you sell phone cases, and we are bidding on“phone cases” so we can get people to consider purchasing your product. If a user searches Google for “free phone cases,” then your ad would show without negative keywords.

You wouldn’t want that person clicking on your ad because your product isn’t’ free.

This is a basic example of why we would want to use negative keywords. If someone includes “free” in their search query, our ads do NOT serve.

Ongoing analysis of user search queries and the addition of negative keywords are a part of our PPC campaign optimization process to help ensure your budget is well-spent

Negative Keywords

Quality Score
Your Quality Score is how Google rates the relevance and quality of your ads, keywords, and overall account.

This is then used to determine your cost per click (CPC), and can dramatically impact the success of your ads.

So because high-quality scores are so vital to the success of the PPC account, we regularly analyze quality scores and structure campaigns with that in mind.

With that in mind, most accounts we service usually have dedicated search, display, and remarketing campaigns that include segmented ad groups with segmented targeting for optimal quality scores.

Quality Score

Ad Extensions
Experienced advertisers will leverage the power of ad extensions to increase click-through rate (CTR) as well as quality score.

As these metrics increase, your CPC decreases which means your cost per acquisition (CPA) also decreases. That’s exactly what you want.

Searchbloom analysts will use all practical ad extensions for your campaigns. Here are a few common ad extensions we frequently employ

  • Call Extensions
  • Sitelinks Extension
  • Callout Extensions
  • Location Extensions
  • Price Extensions
  • Review Extensions
  • Structured Snippet Extensions
Extensions

Intent

Intent
The structure of your Google Ads account helps you control where your ads appear, when they’re served, and what searches trigger them.

But if you don’t organize your account properly, then you’ll have little to no control over how your ads perform – which is a recipe for disaster.

Searchbloom works meticulously to ensure that each ad is set up in its proper campaign and ad group to ensure easy tracking and improvement.

Strategy

Keyword Match Types

Keyword Match Types
Keyword match types are how you can tell Googlewhich searches you want your ads to show for. Theoptions are:

  • Broad match
  • Modified broad match
  • Phrase match
  • Exact match

Each match type in your account has a different purpose.

If you are targeting the top of the funnel, you may begin with broad or modified broad match types; if you are targeting the middle or bottom of the funnel, you will probably be more focused on phrase and exact match terms.

We’ll help you pinpoint which match types are best,then use them to help your business grow.

Keyword Match Types

Negative Keywords

Negative Keywords
Negative keywords block traffic that is triggered by your keywords.

But why would you want to block traffic?

Let’s say you sell phone cases, and we are bidding on“phone cases” so we can get people to consider purchasing your product. If a user searches Google for “free phone cases,” then your ad would show without negative keywords.

You wouldn’t want that person clicking on your ad because your product isn’t’ free.

This is a basic example of why we would want to use negative keywords. If someone includes “free” in their search query, our ads do NOT serve.

Ongoing analysis of user search queries and the addition of negative keywords are a part of our PPC campaign optimization process to help ensure your budget is well-spent

Negative Keywords

Quality Score

Quality Score
Your Quality Score is how Google rates the relevance and quality of your ads, keywords, and overall account.

This is then used to determine your cost per click (CPC), and can dramatically impact the success of your ads.

So because high-quality scores are so vital to the success of the PPC account, we regularly analyze quality scores and structure campaigns with that in mind.

With that in mind, most accounts we service usually have dedicated search, display, and remarketing campaigns that include segmented ad groups with segmented targeting for optimal quality scores.

Quality Score

Ad Extensions

Ad Extensions
Experienced advertisers will leverage the power of ad extensions to increase click-through rate (CTR) as well as quality score.

As these metrics increase, your CPC decreases which means your cost per acquisition (CPA) also decreases. That’s exactly what you want.

Searchbloom analysts will use all practical ad extensions for your campaigns. Here are a few common ad extensions we frequently employ

  • Call Extensions
  • Sitelinks Extension
  • Callout Extensions
  • Location Extensions
  • Price Extensions
  • Review Extensions
  • Structured Snippet Extensions
Extensions

Budget Allocation

Adaptive Budgets

Campaign budget allocation changes often – or at least it should. As we collect data from your campaigns, we’ll change your budget based on what we see.

When one campaign is out-performing another, we expand that campaign and increase its daily budget. At the same time, we remove budget from less profitable campaigns.

Plus, Searchbloom Analysts regularly use forecasting to determine daily budgets for each of your campaigns.

We’ll start with the low hanging fruit, and then optimize your budget from there for maximum effect.

Bidding Management

Managing your ad budget is one of the more complicated aspects of PPC marketing.

That’s why many advertisers choose to automate using either the automated bidding option in Google Ads or a third-party bid management solution.

Both approaches have their upsides and downsides.

In our experience, there’s not a one-solutionfits-all approach.

A site making $15/sale with 100 sales a month doesn’t typically need bid automation. A site doing thousands in sales with variable prices and margins needs robust bid automation.

We always encourage our partners to get as many 5-start Google reviews as possible. The number of good reviews your Google My Business page has the better your chances you have in ranking in your local area for your target keywords. This is the first step in Local SEO.
SEARCHBLOOM
How do you get 5-star reviews to increase the authority and trustworthiness of your Google My Business page? Ask Searchbloom® and we'll make sure to help you in all aspects of Local SEO which include getting more online reviews.

25 Reviews

Searchbloom created a beautiful website for us. They were extremely professional and helpful explaining everything they were doing with our PPC campaigns, which was great because we had no clue. Now we have a great understanding of Pay Per Click and how it works!!

Michele Dowd

Bottom line is, unlike most other SEO companies, they set goals expectations and do what they say they are going to do... The way they pitch their services is exactly what you end up getting. Great to work with.

Sean Harcum

Searchbloom does an excellent job on the SEO for my company. They have a strategic approach and offer full transparency for their work. Highly recommended!

Matthew Pattoli

Cody and his team at Searchbloom definitely delivered what they promised and more. We needed a total overhaul of our website as well as someone to really manage our PPC marketing efforts, but we also wanted to be very much a part of the process and Searchbloom walked us through each step of the way, so that we could understand what was happening and why.

Janis Manacsa

Creative & Ad Optimization

Searchbloom’s Analysts frequently run A/B tests or even multivariate tests to help you lower your CPA and maximize ROI.

Continually testing and making decisions based on data will produce better results month over month. Like a sales organization which touts the phrase “Always be Closing,” one of our internal slogans is “Always be Testing.”

Schedule Optimization
Schedule Optimization

A primary way to optimize your Ad Schedule is called Dayparting.

Dayparting is when you schedule your ad campaigns for certain periods during the day with the goal of optimizing visibility and click-through rates.

For instance, if you get more clicks and purchases between 6-9 PM, dayparting maximizes your budget in that time period. If done correctly, you’ll see more traffic and a higher quality score.

While it may be appropriate to run your campaigns 24/7 every day of the year, it is critically important to modify bids by time of day or day of the week.

With careful analysis, we can adjust bids based on the data we receive so that we are only paying for what a click is truly worth to us.

Device Optimization

Depending on your product or service, we will probably want to make bid adjustments based on different devices.

With massive mobile adoption in today’s world, we must take these mobile searches into account and use them to our advantage. We let the data tell us what to do while also implementing the latest best practices.

If for example, you own an e-commerce storefront, then we may start with a negative mobile bid adjustment. This is because e-commerce transactions are less likely on a mobile device – at least for now.

With that being said, perhaps your customers use their mobile devices to buy your products because it is so easy to do so. In that case, we draw on the data to make a more informed decision on mobile and tablet bid adjustments.

The point is, we make the call based on what your data says.

Device Optimization
Datafeed Optimization
Datafeed Optimization

Having a data feed of all your products is just the starting point of creating an effective shopping campaign.

Once you have your feed, you need to segment it down into different product and adgroups and then optimize the product description and title to include the keywords we are targeting. Yes, this is a tedious and time-consuming process but it is required to achieve the best Shopping (product listing ads) results.

Searchbloom regularly partners with feed optimization companies to get your initial feed setup and then we pull it into Google Merchant Center. From there, we spend countless hours segmenting products into their respective ad groups.

Conversion Optimization

By dedicating resources to landing pages or site conversion rate optimization, Searchbloom can save you thousands in wasted ad groups and positively impact conversion rates.

Each of our campaigns includes some form of conversion rate optimization (CRO) best practice.

Conversion Optimization
Ad Rotation
Ad Rotation & Variants

When developing ad groups, Searchbloom analysts always include multivariate testing.

You may have heard of A/B testing. Multivariate testing takes that one step further.

For instance, in a traditional A/B test you would typically have two ads – each with their own unique selling proposition. These ads would compete, and you proceed based on whichever variant works best.

Multivariate testing introduces more than two unique propositions. We may have three, four, or more ideas that we test at the same time.

Then over time, we follow the data and help you proceed with a clear winner. It’s produced great results in the past, and we make sure that it will work for you too.

CRO Framework

We follow a tried and tested 5-step framework for CRO.

Data Capture
  • Company: Goals/Unique Selling Propositions (USP)
  • Customer: Objections/Potential Objections
  • Website: User experience/Usability sales funnel
List Hypothesis
  • What are you we testing? (e.g., hires images, modified USP, etc.)
  • Who are we testing? (e.g., audience 1, audience 2, etc.)
  • Where are we testing (e.g., 3 product pages, sales funnel, etc.)
Wire-frame New Design
  • Addresses Hypotheses On-Brand
  • Technically “do-able”
Implement with CRO Tool
  • Correct Segmentation/Targeting?
  • Browser/Device Testing
Were Hypotheses Correct?
  • Statistical significance has been achieved
  • Hypotheses were correct (Scale result)
  • Hypotheses were NOT correct (What did we learn?)

Campaign Assessment

Many business owners and marketing managers have a fear of hiring a PPC agency/PPC campaign manager who will set up their PPC account, and PPC campaigns then leave it on autopilot.

At Searchbloom, we consistently track campaign data so that we can make sound decisions and find the winning ads. You’ll know what we’re doing, and also know what the plan is going forward to get better and better month over month.

Tracking and Conversion Points

Analytics and tracking is a massive part of pay per click management.

Proper tracking is essential to our success, and we will work with your team to ensure tracking is accurate and up-to-date.

Searchbloom will want to monitor all relevant conversion points, including lead generation forms, newsletter signups, ecommerce transactions, revenue, phone calls, and more.

Call Tracking

Tracking and recording inbound calls allows for further insights into your sales funnel.

So if lead generation is your primary goal, then call tracking is something you will certainly want on your radar.

Searchbloom partners with CallRail who is the market leader in call tracking. Each of our analysts is incredibly familiar with the CallRail platform, and you get to reap the benefits.

Reporting & Collaboration

Graph

You have experience in your industry and know more about your business and model than we ever could.

Our aim is to leverage your experience and collaborate with you as often as possible by providing regular reports and frequent collaboration calls.

Most of our partners prefer monthly reports and phone calls, while some prefer more frequent reporting and call schedule. We customize the communication between your team and ours to best suit your needs and the needs of the campaign.

It’s the results that matter, right? At Searchbloom, our results say it all.
The following case study is just one example of our successful approach to PPC Management.

PPC Management Case Study

A Behind-the-Scenes Look at a Company’s
Successful PPC Campaign

86% Decrease in Cost Per Conversion and Increase of
Overall Click-Through Rate

Trex Fencing came to us at Searchbloom in June 2018 to improve their Google Ads account, so we took their average leads per month from 8 to 143!

About our Partners

Trex Fencing is the premier natural wood-alternative fencing product. It is a board on board, fully private, fence design that looks like stained natural wood, but is made of composite materials. Their interlocking picket design eliminates any warping, twisting, or gapping in the fence. They have over 10 years of expertise, a dedicated support team, and experienced industry professionals.

Trex Fencing is made from 95% recycled materials while still being able to outlast and outperform other fence materials, like wood, vinyl, and other composites. Trex composite materials resist insect damage, will not rot, and can withstand hurricane-force winds. they cleans easily with soap and water and will never need to be painted or stained. FDS Distributors was selected to install the first Trex fence in 2006. Since then they have become the largest supplier of Trex’s fencing materials throughout the United States and Canada.

  • They were not receiving enough leads.
  • Lead quality was not ideal.
  • Cost-per-conversion was becoming too high to manage.

Who They Are

Trex Fencing is the premier natural wood-alternative fencing product. It is a board on board, fully private, fence design that looks like stained natural wood, but is made of composite materials. Their interlocking picket design eliminates any warping, twisting, or gapping in the fence. They have over 10 years of expertise, a dedicated support team, and experienced industry professionals.

What They Do

Trex Fencing is made from 95% recycled materials while still being able to outlast and outperform other fence materials, like wood, vinyl, and other composites. Trex composite materials resist insect damage, will not rot, and can withstand hurricane-force winds. they cleans easily with soap and water and will never need to be painted or stained. FDS Distributors was selected to install the first Trex fence in 2006. Since then they have become the largest supplier of Trex’s fencing materials throughout the United States and Canada.

Why They Came to Us

  • They were not receiving enough leads.
  • Lead quality was not ideal.
  • Cost-per-conversion was becoming too high to manage.

The Problem

Trex Fencing had been running a paid advertising campaign, but they weren’t getting the results they wanted, so they hired us to help them make the most of their pay-per-click efforts.

Firstly, we noticed that the landing page they were using was not correctly optimized for lead generation. Additionally, the conversion tracking for their site was not implemented successfully (which made it impossible to link leads with actual sales), and their lead response process needed to be refined.

The Solution

To improve upon Trex Fencing’s previous PPC marketing efforts, we built them a custom landing page specifically optimized to generate call and form fill leads at get.trexfencing.com.

We then corrected the conversion tracking code, ensuring they could attribute each call to the corresponding ad, and refined their response time and dialogue for each form fill lead generated.

iPhone_Trex

600%

Decrease in Cost Per Click

700%

Increase in Click Through Rate

86%

Decrease in Cost per Conversion

The Results

Due to our efforts, we were able to help Trex Fencing increase their overall CTR (Click-through-rate), decrease CPC (cost-per-click), increase search impression shares, and ultimately decrease their cost per conversion from $228.54 to $31.54 per conversion.

Click Through Rate
CPC
Search Impression Share

Ready for Results?

If you’re tired of seeing your advertising budget go to waste on unsuccessful PPC campaigns and would like clear-cut results, contact us today! We can create a custom PPC strategy that makes sense for your brand and marketing goals.

CONTACT US TODAY

If you have questions about pay-per-click management and how it can benefit your business, keep reading!

PPC Management
Frequently Asked Questions

Searchbloom, LLC

Take the next step in your
PPC Management strategy

Every campaign is different, which is why we offer a free analysis to help get you started. Get yours now!

Our Promise
We have made a commitment to ourselves and our partners that we will never bring on a new partner client unless we KNOW we can generate an ROI..