E-Commerce CRO Case Study:

30% Increase in Conversion Rate In One A/B Test!

About Our Partner

Who They Are

Our partner is an E-commerce company selling hunting gear that uses new technology to cloak our bioelectric signature from prey. They have a great product that works, but it is met with a lot of skepticism from their audience.

What They Do

Our partner uses a combination of Television, Digital, and Physical marketing to generate new customers. They spend a lot of time reducing skepticism about their product, which is based on new scientific ideas. They understand that the buyer’s journey for their product is different from that of most other products.

The Problem

  1. Potential customers are highly skeptical of our partner’s product, especially on the first interaction.
  2. Our partner was not prominently displaying reviews on their Product Pages.
  3. Not enough trust was being built with skeptical customers.

The Solution

  • Every Ecommerce store must highlight reviews, payment, and security badges across their site. This increases trust and addresses users’ frequently asked questions when purchasing. Searchbloom performed an A/B test to confirm our hypotheses surrounding review placement.
  • Our A/B Test variation placed reviews prominently on product pages, allowing users to find them easily.
  • We also increased the size of the reviews, attempting to draw more attention to an element that could verify the legitimacy of our partner’s product.


Within two weeks, we delivered a winning A/B test with a 30% increase in Conversion Rate. This translated to an increase of 34.5% in revenue per visitor.

With an average of 27,000 sessions per month and an AOV of $229.00, the results of this single A/B Test could represent an additional $30,000 in revenue per month for our partner.


HECS CRO - Reposition Review
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4.9/5.0 Based on 90 Reviews


5 35

We’ve seen tremendous improvements in our metrics, ranging from 30% to 700% increases in targeted areas.

5 5

All of our branches are generating sales and income from the combination of SEO and PPC efforts.

5 5

They’ve increased our total views, conversions, and page counts. We’ve had a great experience with the Searchbloom team.

5 5

You Are Much More Than a Client.

Searchbloom creates lasting relationships. We want you to be our Partner, not our client.
Searchbloom, LLC

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They have a strong team that gets things done and moves quickly.

The website helped the company change business models and generated more traffic. SearchBloom went above and beyond by creating extra content to help drive traffic to the site. They are strong communicators and give creative alternative solutions to problems.
Mackenzie Hill
Mackenzie HillFounder, Lumibloom