E-Commerce CRO Case Study:

26% Increase in Conversion Rate in 3 months

About Our Partner

Who They Are

Our partner is a E-commerce company selling outdoor and survival gear such as cookware, tents, and fire starting equipment. They were generating a good amount of traffic through organic and paid channels. However, they were not capitlizing on this traffic, as their conversion rate was often below 1.5%.

What They Do

Our partner focuses not only on selling online survival gear but also on providing classes and training for aspiring survivalists. They pride themselves on providing outdoor gear of superior quality for both the hardcore survivalist and the weekend adventuris, that will ensure the performance required for any outdoor experience.

The Problem

  1. They were not displaying enough trust signals on their product pages, reducing their customers’ sense of security when considering a purchase.
  2. They did not have a “Quick View” option on their collection pages for easy product access.
  3. Product descriptions were not placed correctly, leaving out vital information for customers.

The Solution

  • Every E-Commerce store must highlight reviews, payment, and security badges across their site. This increases trust and addresses users’ frequently asked questions when purchasing. Searchbloom performed two different A/B tests to confirm our hypotheses surrounding Trust Signals.
    • In Test 1, we added Trust Badges, such as Judge.Me, Authorize.Net, and major accepted credit cards.
      • This test resulted in an overall 12.6% increase in CVR.
    • In Test 2, we redesigned product pages to show the product description near the “Add to Cart” button.
      • This test resulted in a 26.8% increase in CVR on Desktop.
  • Collections and product pages are your site’s most critical conversion locations. It is imperative to make these pages as seamless and user-friendly as possible.
    • In Test 3, added a “Quick View” lightbox to collection pages
      • This test resulted in an overall 12.9% increase in CVR on Desktop.


During our initial 3-month campaign, we were able to deliver two winning tests with increases of 12.2% and 12.9% in the rate of order completion. These translated to increases of 16.8% and 19.5% in revenue per visitor, respectively.

Our partner’s conversion rate last year was 1.53% over the same period. We were able to increase that to 1.93% quickly.

With an average of 150,000 sessions per month and an AOV of $105.00, the results of this three-month campaign represent an additional $63,000 in revenue per month for our partner.

graphic showing SRO case study results


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Self Reliance Outfitters
5 35

We’ve seen tremendous improvements in our metrics, ranging from 30% to 700% increases in targeted areas.

5 5

All of our branches are generating sales and income from the combination of SEO and PPC efforts.

5 5

They’ve increased our total views, conversions, and page counts. We’ve had a great experience with the Searchbloom team.

5 5

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Searchbloom creates lasting relationships. We want you to be our Partner, not our client.
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They have a strong team that gets things done and moves quickly.

The website helped the company change business models and generated more traffic. SearchBloom went above and beyond by creating extra content to help drive traffic to the site. They are strong communicators and give creative alternative solutions to problems.
Mackenzie Hill
Mackenzie HillFounder, Lumibloom