About our partner
Who they are
Perfect Feast Corporate Gifts provides tax-deductible gift certificates to businesses that want to show appreciation for their employees and customers.
What they do
Our partner specializes in food gift certificates that can be redeemed in grocery stores across America. They sell to customers through their website, on the phone, and at business conferences.
The Problem
Perfect Feast Corporate Gifts was transitioning from their relationship as an agent for Norbest Gift Certificates into an independent gifting company. This change necessitated a website, a brand, and a strong web presence. The website required setting up a payment gateway, managing product reviews, and creating custom product pages to reflect their unique offering.
This industry is very competitive and has limited online search volume. This means we had to quickly outperform any online competitors and expand the reach of their online message to increase the online customer base.
The gifting business is also highly seasonal, with a majority of sales occurring between October 1st and December 31st. Our partner needed support increasing peak season sales and bringing more consistent and predictable cash flow during the off-season.
The Solution
Searchbloom built a new website using WordPress and WooCommerce in order to provide an online sales solution with cohesive and distinct online branding.
Because it was a new website, we had to improve its authority significantly through strategic backlink acquisition. We optimized the content so that each of their products ranks on the first page of Google and expanded their audience with a content strategy that addressed their core audience as well as new audiences, targeting busy-season buyers and off-season shoppers.
We then worked with our partner to bring their gift certificates into the digital age, providing QR codes and online redemption instructions to improve the customer experience and reduce the volume of customer support phone calls, significantly reducing their workload during the busy season.
Because this is a niche industry, there are fewer highly relevant backlinks. It’s important to receive links from these companies because they signify our partner's authority in the gifting space. In order to improve their authority, we performed:
- Competitive link gap analysis
- Backlink profile audit
- Internal link audit
- High-quality link building in the holiday gifting niche
Searchbloom wrote the content for Perfect Feast’s website as part of the new website build, ensuring its accuracy and effectiveness for SEO. Since then, we’ve iteratively optimized content to ensure it stays up to date with a changing search environment. Our relevancy optimization includes:
- Unique content strategies addressing customer's needs in the busy season and the off-season.
- Content optimization, including custom page templates, titles, descriptions, H1’s, and optimized copy to reach position 1 for critical terms like “turkey gift certificates” and “ham gift certificate.”
- E-commerce product page optimizations that keep the most important products in the first position on Google.
- Adjusted optimizations based on changes to user behavior and algorithm changes in the SERPS
- Built a new website that could handle online orders.
- Optimized product pages to allow for multiple product variants on one product page, keeping the website from cannibalizing its own results.
- Created QR codes and redemption instructions for gift certificates that reduced customer service phone calls by the hundreds.
- URL structure optimization to ensure all products could rank independently.
- Using CRO tactics, we provided page layout and design recommendations to increase conversions.
The Results
We were able to significantly increase order volume during the peak season and off-season. Our efforts and targeting resulted in an increase in both the number of orders and the average order value.
Total ranking keywords grew 180%, from 613 to 1,715, with keywords in the top three positions up 156%. Average organic click-through rate more than doubled, from .04 to .09.
The largest gains came from surfaces the site had never occupied. SERP features increased 1,000%, from 3 to 33, and Google Shopping went from zero monthly visitors to 1,060, opening a channel that had previously sent no traffic at all.
SEO Results
| Before Searchbloom SEO | With Searchbloom SEO | % Increase | |
| Total keywords | 613 | 1715 | 180% |
| Page 1 keywords | 31 | 60 | 94% |
| Top 3 keywords | 9 | 23 | 156% |
| Referring Domains | 96 | 151 | 57% |
| SERP features | 3 | 33 | 1000% |
| Monthly visitors from Google Shopping | 0 | 1060 | New channel |
| Average Organic Click through rate | .04 | .09 | 125% |
2026 LEADING AGENCY
You Are Much More Than a Client.
