About our Partner
Our partner is a Shopify retailer that designs and sells high-quality, ultra-durable glass smokeware: dab rigs, water pipes, bubblers, and related accessories built to last. They compete on value, offering fully functional everyday glassware at a fraction of what larger brands charge.
Who They Are
At their core, our partner is an innovator in cannabis culture, focused on durable products crafted from borosilicate glass built for longevity and reliability. Their design marries form with function, producing compact yet capable delivery systems suited to both connoisseurs and casual enthusiasts.
They have earned a loyal following in a fast-moving, highly competitive category, and they grow it primarily through search rather than paid channels.
What They Do
The business develops and retails smoking hardware through its Shopify store, with the catalog organized into collection pages by category:
- Mini dab rigs that keep performance in a portable format.
- Miniature water pipes made from borosilicate glass, prized for its resistance to thermal shock.
- Bubblers with airflow tuned for a smooth draw.
Because the category is not eligible for Google Ads, organic search is not one channel among many for this business. It is the channel.
The Problem
For fifteen straight months, organic revenue fell. Because the category is not accepted by Google Ads, there was no paid search to fall back on, so the decline hit the business directly.
The decline sat where the money is. Collection pages carry nearly all non-brand demand, and they had drifted to an average position of 16.5. The worst offenders were far deeper: the Bongs page sat at 28.5 and Hand Pipes at 35.3, well outside the range that earns meaningful clicks.
The cause was hiding in the code. A deployment had removed the H1 heading from the collection page templates, so the pages carrying the most demand were competing without a heading. The issue had gone unnoticed inside the business for months.
The Solution
The turnaround started with a diagnosis. Searchbloom traced the drop to the missing H1 on the collection templates, scoped the fix, and had it live within three days. That removed a ceiling; it did not build anything underneath it. The work that did followed Searchbloom's proprietary SEO methodology: Authority, Relevancy, and Technology (ART).
- Concentrated outreach on three to four editorial placements a month, pitched to cannabis lifestyle and accessory publications where the coverage made sense to a reader.
- Earned coverage from DR 50+ publications pointed at the commercial pages closest to page one, where a small move crosses a visible threshold fastest.
- Recovered link equity from dead backlinks and rebuilt internal links to feed the collection pages that carry non-brand demand.
- Rebuilt the collection page templates that hold the money: content, FAQs, and metadata across thirty-plus collections and products.
- Completed over 325 pages of title, meta, and H1 remediation, plus a content gap analysis against the pages already ranking.
- Rebuilt blog metadata and internal links so supporting content routes authority to the commercial category pages.
- Restored the missing H1 across every collection template, the fast fix that lifted the ceiling.
- Cleared the crawl path: 103 orphan pages redirected, noindexed, or linked back into the site.
- Repaired missing product URLs in the Shopify sitemaps and resubmitted them, and refined structured data so pages communicate clearly with search engines.
The clearest win came from one rebuilt page. Take the Bongs collection: it averaged position 28.5 and a thin share of category traffic, and after a content rebuild and two DR 50+ placements it now averages 8.9 and earns roughly three times the organic clicks it did before.
The Results
Investment held flat. Organic revenue against it grew 69.3%, a 679% return. Non-brand demand carried the result: brand clicks grew 67.0%, while non-brand clicks grew 84.6% and supplied nearly three quarters of the roughly 250,000 additional clicks. Clicks from positions four to ten grew 383%. Organic is now the largest revenue channel in the business, at 39.8% of revenue from 28.5% of sessions.
| Metric | Year-Over-Year Growth |
| Organic revenue | +69.3% |
| Organic transactions | +58.6% |
| Organic clicks | +79.2% |
| Page-one keywords | +62.3% |
| Average order value | +6.8% |
The category pages that carry non-brand demand moved the most. Here is where the overall average and the three worst offenders started, and where they landed.
| Ranking (Avg. Position) | Before | After |
| All collection pages | 16.5 | 9.5 |
| Bongs | 28.5 | 8.9 |
| Hand Pipes | 35.3 | 12.6 |
| Dab Rigs | 12.5 | 6.9 |
Trailing twelve-month organic revenue has risen eleven months straight and now sits within 0.4% of its all-time high. Not everything held on the first pass: Hand Pipes reached position 9.5 in November before slipping back, and it is back in the roadmap. The direction of the business, though, is settled.
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