About our Partner
Who They Are
This Searchbloom partner is a mobile device accessories company founded in 2002. They started out as a small provider of niche screen protectors but quickly grew into a national brand.
What They Do
They currently provide millions of products to mobile users around the world, and have been recognized nationally as one of the fastest-growing companies in their category.
Why They Came to Searchbloom
- They were not seeing the increase in organic revenue they’d hoped for
- Their organic traffic was becoming stale and sales were dwindling.
The Problem
The partner came to Searchbloom in December 2014 for analytics and attribution consulting. They were concerned because while organic sessions on their site were increasing, revenue was decreasing.
Searchbloom’s analyst team audited their website and found that most of the keywords on their site were informational – instead of transactional. Nothing was pushing visitors to buy, so sales weren’t increasing.
Additionally, the site was not properly structured. It was mostly flat, which caused major dilution problems. They also lacked proper implementation of meta titles & descriptions, tags, and other SEO basics.
Finally, the partner's team didn’t have a link acquisition strategy. They instead relied heavily on traditional PR, which meant the site lacked authority.
The Solution
Searchbloom’s three-pronged solution was to focus on authority, relevance, and technology to increase the partner's organic results.
Let’s break that down:
One of our first steps was to improve Google’s view of the website by optimizing their on-page content and the structure of the site’s pages. That’s why Searchbloom transitioned to focus on building trust.
Since the partner had only focused on traditional PR, there was a significant lack of backlinks to their site. In Google’s view, they had almost no credibility in their industry.
To fix this, Searchbloom’s outreach team helped build more than 1,000 root and deep links. This resulted in a massive increase in trust – reflected by a peak Ahrefs score of 270,928.
But we didn’t stop there.
To help the partner capture new business from cutting-edge phones (they need cases too!), Searchbloom would build pages based on the rumored names of upcoming phones.
We used the same link acquisition process to build trust on these pages, and then redirected them (and their authority) to a new page once the real name of the phone was announced.
And the results? Well, let’s let them speak for themselves.
The relevance of your site is a measurement of how well you speak to your audience and their needs. If your site isn’t relevant to a user’s search, you’ll struggle to rank (even if you’re exactly what they’re looking for!).
As mentioned early, the Searchbloom analysts determined that keyword usage on the site wasn’t relevant at all. They were too informational and weren’t producing revenue.
To fix this, we refocused the keyword strategy to target specific, high-value themes that helped push transactions.
Once the site was optimized for these keywords (including metadata, H1’s, and descriptions), the partner began to rank #1 and started to see more revenue pour in.
The technology focuses on the structure and inner workings of your website. That’s where Searchbloom saw the most potential for the partner, so it’s where we started our efforts.
The most important item that needed to be addressed was the keyword and authority dilution. This was mostly due to the poor URL structure the partner had implemented, so our efforts were focused on cleaning it up.
To accomplish this clean-up, we created content silos and restructured the site accordingly. This allowed the partner to quickly increase their rankings and build authority.
- Site speed optimization
- Broken elements
- Clean code (inline CSS)
- XML sitemap
- Robots.txt
- Code compression
- Google Search Console Optimization
- Bing Webmaster Tools Optimization
- Structured Data
The Results
1,115% increase in keywords ranking in the top 3 positions
Rankings
1,073% increase in keywords ranking on the first page
Revenue
289% Increase in Organic Revenue
Authority
37% increase in referring domains
319% increase in referring pages
Business Impact
32x return on invested capital over the course of the SEO engagement
2026 LEADING AGENCY
You Are Much More Than a Client.
