Pediatric Dentist and Orthodontist Local SEO Case Study

365% Increase in Google Map Views

About The Partner

Who They Are

The partner is a dentist specializing in pediatric dentistry and orthodontics. They are a single-location operation staffed with board-certified orthodontists whose main focus is patient health and comfort.

What They Do

The partner caters primarily to young children and teenagers, offering pediatric dental solutions, including Invisalign and traditional braces. They are kid-friendly, and they use state-of-the-art equipment and technology.

The Problem

The partner wanted to bolster their local search presence, for their exact physical location, as well as some surrounding cities. When they first joined Searchbloom, their Google Business Profile was not fully optimized, and their local search presence was not especially strong.

The Solution

To improve the partner’s presence in local search results, we determined to write and create pages on their website dedicated to the specific cities they wanted to target. We also decided to optimize their Google Business Profile, including adding products to it and writing GBP posts.

  • Acquired new backlinks with strategic anchor text including local modifiers
  • Identified and developed internal links to target landing pages
  • Built out local citations on relevant and effective business directories
  • Determined the cities/service areas that were important and practical to target
  • Wrote location-based content in a “[service] in [city]” format
  • Focused on the partner’s most important services of pediatric dentistry, Invisalign, and braces
  • Added “services” to the partner’s Google Business Profile, highlighting top services offered with accompanying descriptions, images, and links
  • Promoted content in the GBP knowledge panel through use of the “posts” feature
  • Added top services to the navigation menu (they were previously not navigable from the menu itself)
  • Improved site speed score from a “B” grade in GT Metrix to an “A” grade
  • Resolved numerous instances of unminified JavaScript and CSS
  • Resolved several instances of orphaned pages in sitemaps

The Results

Between June of 2022 and June of 2023 the partner saw impressive growth and performance in local metrics; most notably with views and engagement with their Google Business Profile and their appearance in Google Maps. In a 12-month window we saw the following improvements:

Metric June 2022 June 2023 Difference
Google Map Views 1758 8183 +365%
Total Search Views 2757 4569 +66%
Total Profile Views 3402 9035 +166%
Keyword Rankings 1-10 14 29 +107%
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4.9/5.0 Based on 90 Reviews


Band and Wire
5 35

We’ve seen tremendous improvements in our metrics, ranging from 30% to 700% increases in targeted areas.

5 5

All of our branches are generating sales and income from the combination of SEO and PPC efforts.

5 5

They’ve increased our total views, conversions, and page counts. We’ve had a great experience with the Searchbloom team.

5 5

You Are Much More Than a Client.

Searchbloom creates lasting relationships. We want you to be our Partner, not our client.
Searchbloom, LLC

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They have a strong team that gets things done and moves quickly.

The website helped the company change business models and generated more traffic. SearchBloom went above and beyond by creating extra content to help drive traffic to the site. They are strong communicators and give creative alternative solutions to problems.
Mackenzie Hill
Mackenzie HillFounder, Lumibloom