Diamond Jewelry Store SEO Case Study

2500% Increase in Keywords Ranking in Top 3 Positions

About our Partner

Who They Are

Diamonds Forever is a San Diego jewelry boutique that specializes in beautiful, custom jewelry, including engagement rings, necklaces, and earrings. They sell their jewelry both online and in their shop in San Diego.

What They Do

They offer a wide variety of services including custom jewelry, jewelry repair/restoration, loans, appraisals, and more. They also buy used jewelry and gemstones.

The Problem

Our partner operates in a very competitive space. They consistently struggled to stand out against their competitors due to a lack of trust and relevance on their website. They were also falling behind when it came to on-site authority and improving the rankings of some of their top keywords.

DiamondsForeverSanDiego.com was ranking well for a number of queries but only had 9 keywords ranking on the first page on July 1st, 2016.

After they had explored all of their options and not knowing what else to do, they turned to Searchbloom for help.

The Solution

After our initial analysis of their situation, the team at Searchbloom developed a three-tiered approach and designed a strategy that will help them with their Authority, Relevancy, and the Technology (A.R.T.) used to build their website.

Prior to partnering with Searchbloom, the site had a high amount of low-quality links pointing to their site. To help us develop a well-rounded backlink portfolio, we did a full backlink analysis and audit. This helped guide us on what types of links need to be acquired.
Once our audit was complete, it was clear that we needed to focus on high-authority link acquisition. Over the course of the next year, we acquired, on average, two new links per month; each of them having a domain rating above 40.
A few items we paid close attention to while working to acquire links, were:

  • Domain Quality
  • Link Type
  • Anchor Text
  • Industry relevance

They had some high-performing pages, but the relevance needed some improvement in order to rank for additional keywords. Our team fulfilled several items to help boost the relevance, including:

  • Competitive Keyword Analysis
  • Keyword Themes and Mapping
  • Optimized Title Tags & Meta Descriptions
  • Updated Heading Tags
  • Internal Link Improvements
  • Improved the Relevance of their On-Page Content
  • Produced Blog Content for Their Internal Blog

The technology on the site was one of our team’s primary focuses. To start, we implemented changes that resulted in improved site speed; this comes in the form of global elements as well as page-specific elements. We also implemented a new URL structure.
Here are a few of the other areas we focused on:

  • Broken Elements
  • Cleaned up Code (issues with inline CSS)
  • XML Sitemap
  • Robots.txt
  • Image Compression
  • Code Compression
  • URL & Silo Structure
  • Server Response Time
  • URL & Silo Structure
  • Google Search Console Optimization
  • Structured Data

The Results

2500% increase in keywords ranking in the top 3 positions from July 2016 to Jan 2021.
152.24% increase in New Users and 44.74% increase in Goal Conversions from the organic channel between Oct 2019 to Jan 2021.

Organic Keywords July 2016 July 2017 July 2018 July 2019 July 2020 Jan 2021 % Increased
#1-3 3 8 45 49 76 78 2500%
#4-10 6 18 60 91 128 176 2833%
#11-1000 269 844 2589 2152 2555 2668 892%
Searchbloom® is a Top-Rated Local SEO Company on Clutch. Results You Can Count On.
Getting 5-Star Reviews on Google and Other Industry Related Platforms is a part of Local SEO and helps your website gain authority.
4.9/5.0 Based on 89 Reviews


Searchbloom outranked national chains and increased our partners #1 rankings by 2500%! Check out this Local SEO Case Study Now! Diamonds Forever
5 35

We’ve seen tremendous improvements in our metrics, ranging from 30% to 700% increases in targeted areas.

5 5

All of our branches are generating sales and income from the combination of SEO and PPC efforts.

5 5

They’ve increased our total views, conversions, and page counts. We’ve had a great experience with the Searchbloom team.

5 5

You Are Much More Than a Client.

Searchbloom creates lasting relationships. We want you to be our Partner, not our client.
Searchbloom, LLC

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They have a strong team that gets things done and moves quickly.

The website helped the company change business models and generated more traffic. SearchBloom went above and beyond by creating extra content to help drive traffic to the site. They are strong communicators and give creative alternative solutions to problems.
Mackenzie Hill
Mackenzie HillFounder, Lumibloom