About our Partner
Who They Are
The Perfect Sleep Chair® is a manufacturer and retailer of luxury powered lift chairs and zero gravity sleep chairs. Handcrafted with high-quality, durable hardwood, each Sleep Chair is meticulously handmade and is guaranteed for life.
What They Do
Our partner designs and manufactures a mechanical chair that adjusts to the degree needed for ultimate relaxation or sleep and assists individuals who need help standing up through an internal lift mechanism.
Before partnering with us at Searchbloom, our partner was targeting terms like “Lift Chair” and “Sleep Chair” in a competitive space. They were going up against the likes of retail giants Amazon, Walmart, and eBay.
Because of the nature of the landscape, they were not seeing the sales or traffic numbers that they desired. To help solve this issue, they decided to develop a micro-site for the purpose of selling the specific product and better compete in the space. Unfortunately, the technology used on the site created new roadblocks that prevented them from obtaining the relevance and authority it took to compete.
This is when they decided to team up with Searchbloom to help them find a remedy.
Searchbloom analyzed their online efforts and compared them to the factors it takes to rank well in the Search Engine Results. These factors are broken out into three categories; Authority, Relevancy, and Technology (A.R.T.). Below is a list of the items we implemented to help improve their online presence.
One of the main issues that prevented the site from ranking was its lack of authority. With the micro-site being so new, it did not have the backlinks and brand recognition needed to compete. To combat this, Searchbloom implemented the following:
- Backlink Profile Audit
- Improved the Health of Their Profile by Acquiring New Links
- Internal Link Audit to Improve the Flow of Link Equity on the Site
The Searchbloom team then implemented our keyword research and mapping process to help identify the terms we should focus on to help gain keyword rankings. Based on that research, we then optimized their pages and content.
- Competitive Analysis and Keyword Research
- Content Optimization – Including Titles, Descriptions, Headers, and Page Copy.
- Provided Recommendations for New On-Site Content & Blog Posts.
Our team also focused on improving the technology used to build The Perfect Sleep Chair ® micro-site. This included the following tasks:
- Site Structure Improvements
- URL & Silo Structure
- XML Sitemap Optimization
- Site Speed Optimization
- Image Compression & Tagging
- Structured Data Improvement
- Improved & Minified Code Files
During the first year of our partnership starting Jan 2017, our parter’s site saw significant improvements in rankings for their targeted keywords. They also saw a whopping 1791% growth in overall keywords by Jan 2019 because of the strategy Searchbloom implemented.
Our approach to focus on their priority keywords also impacted different variations of those keywords and exposed them to a broader audience. As a result of ranking higher for their qualified keywords and being found by more queries performed in the search engines, they received more traffic to their site, which in turn, led to more conversions.
|Keyword Rankings||Before Searchbloom (Jan ’17)||With Searchbloom (Jan ’19)||% Increased|
|Total Ranking Keywords||300||5674||1791.33%|
|First Page Rankings||176||1247||608.52%|
|Top 3 Rankings||176||689||291.48%|
Our strategy to get more qualified and high-authority backlinks for them worked wonders and we saw an increase of 1100% and 3200% for referring domains and pages respectively in the same time frame.
|Other Metrics||Before Searchbloom (Jan ’17)||With Searchbloom (Jan ’19)||% Increased|