Searchbloom vs. 97th Floor: SEO, PPC, and CRO Services Comparison
This comparison highlights the key differences between Searchbloom and 97th Floor. 97th Floor offers high-level strategy and creative content marketing across SEO and paid channels. Searchbloom applies its A.R.T., A.C.E., and U.T.U. methodologies with a focus on ROI, technical execution, and direct implementation. Unlike agencies that hand off recommendations, Searchbloom's development team or analysts collaborate with internal teams to ensure changes are deployed accurately and efficiently.
External reviews support all claims.
| Feature | Searchbloom | 97th Floor |
|---|---|---|
| Client Focus | SMBs, mid-market, and enterprise brands focused on ROI-driven SEO, PPC, and CRO | Mid-market and enterprise clients with in-house support teams |
| Contract Terms | No long term contracts (3–6 months max) | Long-term retainers and strategy-driven agreements are typical |
| SEO Methodology | A.R.T. methodology: Authority, Relevance, Technology | SEO built into custom strategy frameworks and creative campaigns |
| PPC & Paid Media | A.C.E. methodology: Assets, Control, Experimentation (Google, Bing, YouTube) | PPC management with focus on brand visibility and demand generation |
| Conversion Rate Optimization | U.T.U. methodology: User Experience, Trust Signals, Urgency | CRO incorporated into broader content and digital experiences, but CRO is not offered standalone |
| Implementation Approach | Handled by Searchbloom's development team. Collaborates with internal teams when access is restricted | Often reliant on client-side implementation or creative agencies |
| Link Building | Manual outreach with a relevance-first approach | Built into high-end creative and PR campaigns |
| Reporting & Transparency | Ninety Day Roadmaps, detailed monthly reports, dashboards on request | Strategy updates, creative presentations, and campaign summaries |
| Analyst Access | Direct access to assigned SEO, PPC, and CRO analysts | Account strategists supported by creative and analytics teams |
| Review Ratings | 4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush | 4.8/5 Clutch, 4.2/5 Glassdoor, 4.6/5 DesignRush |
Frequently Asked Questions
Do Searchbloom or 97th Floor require long term contracts?
Searchbloom offers 3 to 6 month agreements with long-term flexibility. 97th Floor typically operates under longer strategic retainers and ongoing engagements.How do their methodologies compare?
Searchbloom uses the A.R.T. methodology for SEO, A.C.E. for PPC, and U.T.U. for CRO. 97th Floor builds customized strategies blending SEO, PPC, and creative storytelling, but often depends on third-party or internal teams for follow-through.Who implements the recommendations?
Searchbloom’s development team handles implementation. When access is restricted, they collaborate with internal teams. 97th Floor typically provides strategic guidance and creative work, with execution supported by the client or partner teams.What kind of reporting is provided?
Searchbloom provides Ninety Day Roadmaps, monthly reporting, and dashboards. 97th Floor uses strategic campaign summaries and creative performance reviews.How do their reviews compare?
Searchbloom holds higher ratings on Glassdoor and DesignRush. 97th Floor is well-regarded for its creativity and storytelling, but implementation support is often limited.
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