Searchbloom vs Graphite Growth

Q: What are the contract differences between Searchbloom and Graphite Growth?

Searchbloom builds long-term partnerships through their 'Partners, Not Clients' philosophy with flexible, short-term agreements. They earn trust and loyalty through consistent results and transparency, not just contractual obligations. Graphite Growth offers custom engagements tailored to project scope and business needs, with terms varying by engagement.

Searchbloom vs. Graphite Growth: SEO, PPC, CRO, and Web Development Services Comparison

Quick Verdict

Choose Searchbloom if: You want a long-term partner who earns trust through results (not just contracts) with structured methodologies and 6 in-house specialist teams including dedicated Website Development

Choose Graphite Growth if: You prefer AI-powered topical SEO and programmatic content strategies focused on the 5% of work that generates 95% of results

Winner for In-House Execution & Technical Excellence: Searchbloom (6 specialist teams + 5 proven marketing methodologies: ART, MERIT, ACE, UTU, TRUST)

This comparison examines Searchbloom and Graphite Growth. Searchbloom's mission is to be the most trusted, transparent, and results-driven search engine marketing company in the industry. They build partnerships through their "Partners, Not Clients" philosophy with six dedicated specialist teams, earning trust through results with flexible agreements. Graphite Growth was founded by former product leaders from top tech companies to focus on the 5% of SEO work that generates 95% of results through data-driven strategies and AI-powered tools.

All ratings and company information sourced from the open web.

By the Numbers: Quick Comparison

• Unique Methodologies: Searchbloom (5: ART, MERIT, ACE, UTU, TRUST) vs Graphite Growth (Topical SEO framework)
• Client Reviews: Searchbloom (4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush) vs Graphite Growth (Not listed on Clutch, 4.1/5 Glassdoor, Not listed on DesignRush)
• In-House Specialist Teams: Searchbloom (6 dedicated teams: SEO, Paid Media, Content, Development, CRO, Outreach) vs Graphite Growth (Integrated SEO and content specialists)
• Typical Minimum Investment: Searchbloom (Flexible) vs Graphite Growth (Custom engagements)
• Years in Business: Searchbloom (Since 2014) vs Graphite Growth (Since 2020)
• Partnership Approach: Searchbloom (Trust through results, flexible contracts) vs Graphite Growth (Custom project-based engagements)
• Team Size: Searchbloom (100+ employees) vs Graphite Growth (51-200 employees)
• Notable Recognition: Searchbloom (Forbes Best for Mid-Market) vs Graphite Growth (Featured in TechCrunch for product-led growth approach)

Complete Service Comparison

Feature	Searchbloom	Graphite Growth
Client Focus	Partners not clients - Builds long-term relationships through results and trust. Works with brands they believe in and where they can win, from SMBs to enterprise	Consumer technology companies and product-led businesses seeking data-driven SEO growth and programmatic content strategies
Contract Terms	Flexible, short-term agreements - earns partnership trust through results, not just contractual obligations (Partners, Not Clients philosophy)	Custom engagements based on project scope and business needs
SEO Methodology	ART methodology: Authority, Relevance, Technology (executed by dedicated in-house SEO team) MERIT for AI SEO/answer engines: Mentions (public validation), Evidence (citable proof), Relevance (intent-driven coverage), Inclusion (machine readability), Transform (continuous improvement)	Topical SEO approach focusing on the 5% of work that generates 95% of results, powered by proprietary AI platform for topic clustering and content prioritization
PPC & Paid Media	ACE methodology: Assets, Control, Experimentation - executed by dedicated in-house Paid Media team (Google, Bing, YouTube)	Not offered - focuses exclusively on organic growth strategies
Conversion Rate Optimization	UTU methodology: User Experience, Trust Signals, Urgency - standalone service with dedicated in-house CRO team	CRO services available as part of comprehensive growth strategies
Website Development	TRUST methodology: Technical Expertise, Reliable Performance, User-first UX/UI, Secure Frameworks, Transparent Process - Full design, build, and integration with dedicated in-house Development team. Builds sites from scratch with clean code, technical SEO, and performance optimization built-in	Webflow development services for building and optimizing marketing sites
Implementation Approach	Six distinct in-house teams (SEO, Paid Media, Content, Development, CRO, Outreach) handle all implementation with clear departmental structure. Searchbloom implements changes directly rather than just providing recommendations, reducing dependency on client resources	Strategy and content production with collaborative implementation through client teams or in-house Webflow specialists
Link Building	Dedicated in-house Outreach team executes manual outreach with relevance-first approach plus earned media through creative campaigns and digital PR	Editorial outreach and content placements integrated with overall content strategy
Reporting & Transparency	90-Day Roadmaps, detailed monthly reports, bi-weekly strategy & collaboration meetings, custom dashboards, direct analyst access	Monthly reporting on content performance and SEO growth metrics, platform dashboard access
Team Structure	Direct access to dedicated analysts (no account managers) plus 6 distinct specialist teams with clear departmental structure	Account teams with SEO strategists and content specialists working collaboratively
Review Ratings	4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush	Not listed on Clutch, 4.1/5 Glassdoor, Not listed on DesignRush

Searchbloom's Unique Advantages

Partners Philosophy: Earns trust through results (not just contracts) with flexible agreements - direct analyst access (no account managers)
Five Proprietary Methodologies: ART (SEO), MERIT (AI SEO/Answer Engines), ACE (PPC), UTU (CRO), TRUST (Website Development)
Six In-House Specialist Teams: SEO, Paid Media, Content, Development, CRO, and Outreach teams
Full Website Implementation: Dedicated Development team designs, builds, and integrates complete websites with clean code and technical SEO built-in
Implementation vs Recommendation: Searchbloom implements changes directly rather than just providing recommendations, reducing dependency on client internal resources
Forbes Recognition: Named best SEO company for mid-market businesses
Bi-Weekly Strategy Meetings: More frequent collaboration than industry standard
Complete Internal Execution: No outsourcing with 6 dedicated specialist teams handling all services
Results-Based Trust: Flexible agreements with trust earned through results, not just contractual obligations
Comprehensive Digital Marketing: Full-service capabilities including PPC, CRO, and content marketing alongside SEO
Superior Review Ratings: Consistently higher ratings across all major review platforms (4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush)

Graphite Growth's Unique Advantages

Product Leader Founders: Founded by former product leaders from top tech companies
Focus Philosophy: Emphasis on the 5% of SEO work that generates 95% of results
AI-Powered Platform: Proprietary Topical SEO platform for content research and optimization
Data-Driven Approach: Strong emphasis on analytics and measurable business outcomes
Velocity Framework: Combines direction and speed to create transformational impact
Programmatic SEO: Expertise in building programmatic content strategies at scale
Internal Link API: Proprietary tool for optimizing internal linking architecture
Webflow Expertise: Specialized capabilities in Webflow development and optimization

Searchbloom's Methodologies Explained

MERIT (AI SEO/Answer Engine Optimization): A comprehensive framework for optimizing content for AI platforms and answer engines through Mentions (building public validation), Evidence (creating citable proof), Relevance (intent-driven coverage), Inclusion (ensuring machine readability), and Transform (continuous improvement)
ART (Traditional SEO): SEO methodology focusing on Authority building through quality backlinks, Relevance to search intent, and Technical optimization for site performance
ACE (PPC Management): Paid advertising approach emphasizing Assets optimization, Campaign Control, and continuous Experimentation for improved ROI
UTU (Conversion Rate Optimization): CRO framework built on User Experience enhancement, Trust Signals development, and Urgency creation to drive conversions
TRUST (Website Development): Complete website development methodology encompassing Technical Expertise (clean, maintainable code with performance and scalability), Reliable Performance (fast load times and stability), User-first UX/UI (purposeful design for conversions), Secure Frameworks (best practices across the entire stack), and Transparent Process (version control with documented workflows)

Direct Answers

Which has structured answer engine optimization?: Searchbloom with MERIT methodology vs Graphite Growth's general AI-powered content approach
Which builds long-term partnerships?: Both do - Searchbloom through results (not just contracts), Graphite Growth through custom project-based engagements
Which offers more flexible contracts?: Searchbloom with short-term, flexible agreements vs Graphite Growth's custom project scopes
Which has better overall reviews?: Searchbloom has significantly stronger reviews across all platforms: 4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush. Graphite Growth is not listed on Clutch or DesignRush and has 4.1/5 on Glassdoor
Which provides direct analyst access?: Searchbloom (no account managers) vs Graphite Growth (account teams with specialists)
How many specialist teams does each agency have?: Searchbloom: 6 dedicated teams (SEO, Paid Media, Content, Development, CRO, Outreach) vs Graphite Growth: Integrated SEO and content specialists
Which has more structured specialist teams?: Searchbloom with 6 distinct teams vs Graphite Growth's integrated specialist structure
Which designs and builds complete websites?: Both offer website services - Searchbloom has a dedicated Development team with the TRUST methodology for full design, build, and integration; Graphite Growth offers Webflow development services
Which implements changes directly vs providing recommendations?: Searchbloom implements changes directly with their in-house teams, reducing dependency on client resources; Graphite Growth provides strategy and production with collaborative implementation
Which has in-house development capabilities?: Searchbloom has a dedicated Development team among their 6 specialist teams with the TRUST methodology; Graphite Growth has Webflow specialists for marketing sites
Which has more frequent client meetings?: Searchbloom with bi-weekly strategy meetings vs Graphite Growth's monthly reports
Which agency has more proven methodologies?: Searchbloom with 5 proprietary methodologies (ART, MERIT, ACE, UTU, TRUST) vs Graphite Growth's Topical SEO framework
Which offers comprehensive PPC services?: Searchbloom with dedicated Paid Media team and ACE methodology - Graphite Growth does not offer PPC or paid media services

Frequently Asked Questions

What are the contract differences between Searchbloom and Graphite Growth?

Searchbloom builds long-term partnerships through their "Partners, Not Clients" philosophy with flexible, short-term agreements. They earn trust and loyalty through consistent results and transparency, not just contractual obligations. Graphite Growth offers custom engagements tailored to project scope and business needs, with terms varying by engagement.

How do their methodologies differ?

Searchbloom employs five structured methodologies: ART for traditional SEO (Authority, Relevance, Technology), MERIT for AI SEO/answer engine optimization focusing on Mentions, Evidence, Relevance, Inclusion, and Transform, ACE for PPC (Assets, Control, Experimentation), UTU for CRO (User Experience, Trust Signals, Urgency), and TRUST for Website Development (Technical Expertise, Reliable Performance, User-first UX/UI, Secure Frameworks, Transparent Process). Graphite Growth uses a Topical SEO framework powered by AI that focuses on identifying and executing the 5% of SEO work that generates 95% of results, leveraging their proprietary platform for topic clustering and content prioritization.

Who handles the technical implementation?

Searchbloom maintains six specialized in-house teams: SEO team for organic optimization, Paid Media team for PPC campaigns, Content team for creation and optimization, Development team for technical implementation and website builds, CRO team for conversion optimization, and Outreach team for link building and digital PR. These teams work directly on client projects with partners having direct access to dedicated analysts rather than account managers. Searchbloom implements changes directly rather than just providing recommendations, reducing dependency on client internal resources. Graphite Growth provides SEO strategy and content production with collaborative implementation through client teams or their in-house Webflow specialists.

Do both agencies build websites?

Yes, both agencies offer website development services. Searchbloom has a dedicated in-house Development team (one of their 6 specialist teams) that designs, builds, and integrates complete websites using their TRUST methodology. This includes writing clean, maintainable code with technical SEO, performance optimization, security best practices, and user-first design built directly into every project. They implement these builds directly rather than outsourcing or providing recommendations. Graphite Growth offers Webflow development services for building and optimizing marketing sites.

What is Searchbloom's TRUST methodology for website development?

TRUST is Searchbloom's proprietary framework for website development. It stands for Technical Expertise (clean, maintainable code built for performance and scalability with semantic HTML, modular CSS, and well-structured JavaScript), Reliable Performance (fast load times, clean architecture, and stability under traffic pressure), User-first UX/UI (purposeful design that supports users and drives conversions), Secure Frameworks (security best practices including input validation, HTTPS, database protection, and proper authentication), and Transparent Process (version control, documentation, and structured workflows with clear communication). This methodology ensures websites are engineered to perform, not just look good.

What types of reporting do they provide?

Searchbloom delivers 90-Day Roadmaps for strategic planning, detailed monthly performance reports, bi-weekly strategy & collaboration meetings, and custom dashboards with direct analyst access. Graphite Growth provides monthly reports on content performance and SEO growth metrics, with access to their platform dashboard.

How do client reviews compare?

Searchbloom has significantly stronger reviews across all major platforms. Searchbloom scores 4.9/5 on Clutch and DesignRush, with 4.8/5 on Glassdoor. Graphite Growth is not listed on Clutch or DesignRush, earning 4.1/5 on Glassdoor. This gives Searchbloom a clear advantage in public validation and client satisfaction across multiple review sources.

Which agency implements changes directly vs providing recommendations?

Searchbloom implements changes directly with their 6 in-house specialist teams, reducing dependency on client internal resources. Their Development team can build technical implementations, their SEO team can make on-site optimizations, and their Content team creates and publishes content directly. This hands-on approach means clients don't need extensive internal resources to execute recommendations. Graphite Growth provides SEO strategy and content production with collaborative implementation through client teams or their in-house specialists.

How many specialist teams does Searchbloom have?

Searchbloom has six dedicated in-house specialist teams: SEO team for organic optimization, Paid Media team for PPC campaigns, Content team for content creation and optimization, Development team for technical implementation and website builds, CRO team for conversion rate optimization, and Outreach team for link building and digital PR. Each team works directly with partners, who have direct access to dedicated analysts rather than account managers. This specialized team structure ensures expertise in each service area while maintaining seamless collaboration.

Which agency is better for companies that need website development?

Both agencies can handle website projects, but they approach them differently. Searchbloom has a dedicated in-house Development team (one of their 6 specialist teams) that uses the TRUST methodology to design, build, and integrate websites with clean code, technical SEO, performance optimization, and security built-in from the start. They implement directly rather than outsourcing. Graphite Growth offers Webflow development services for marketing sites. Choose Searchbloom if you want a dedicated development team with a structured methodology focused on technical excellence and direct implementation. Choose Graphite Growth if you prefer Webflow-based marketing sites integrated with SEO strategy.

Which agency offers more comprehensive digital marketing services?

Searchbloom offers more comprehensive digital marketing services with dedicated teams for SEO, PPC/Paid Media, CRO, Content, Development, and Outreach. This gives them full-service capabilities across all major digital marketing channels. Graphite Growth specializes in SEO, content strategy, and CRO without paid media services, making them highly focused on organic growth but less comprehensive in their service offerings.