Searchbloom vs. HigherVisibility: SEO, PPC, CRO, and Web Development Services Comparison
Quick Verdict
Choose Searchbloom if: You want a long-term partner who earns trust through results (not just contracts) with structured methodologies and 6 in-house specialist teams including dedicated Website Development
Choose HigherVisibility if: You prefer the Targeted Growth System approach with account manager coordination and recognized industry awards
Winner for In-House Execution & Technical Excellence: Searchbloom (6 specialist teams + 5 proven marketing methodologies: ART, MERIT, ACE, UTU, TRUST)
This comparison examines Searchbloom and HigherVisibility. Searchbloom's mission is to be the most trusted, transparent, and results-driven search engine marketing company in the industry. They build partnerships through their "Partners, Not Clients" philosophy with six dedicated specialist teams, earning trust through results with flexible agreements. HigherVisibility was founded in 2008 to provide businesses with results-driven digital marketing through their proprietary Targeted Growth System.
All ratings and company information sourced from the open web.
By the Numbers: Quick Comparison
- • Unique Methodologies: Searchbloom (5: ART, MERIT, ACE, UTU, TRUST) vs HigherVisibility (Targeted Growth System)
- • Client Reviews: Searchbloom (4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush) vs HigherVisibility (4.7/5 Clutch, 4.6/5 Glassdoor, 4.8/5 DesignRush)
- • In-House Specialist Teams: Searchbloom (6 dedicated teams: SEO, Paid Media, Content, Development, CRO, Outreach) vs HigherVisibility (In-house specialists with integrated approach)
- • Typical Minimum Investment: Searchbloom (Flexible) vs HigherVisibility ($1,000 to $2,000+ per month for SEO)
- • Years in Business: Searchbloom (Since 2014) vs HigherVisibility (Since 2008)
- • Partnership Approach: Searchbloom (Trust through results, flexible contracts) vs HigherVisibility (Typical 6 to 12 month agreements)
- • Client Retention: Searchbloom maintains retention through results (not just contracts), HigherVisibility reports strong client satisfaction
- • Notable Recognition: Searchbloom (Forbes Best for Mid-Market) vs HigherVisibility (5x SEO Agency of the Year by Search Engine Land)
Complete Service Comparison
| Feature | Searchbloom | HigherVisibility |
|---|---|---|
| Client Focus | Partners not clients. Builds long-term relationships through results and trust. Works with brands they believe in and where they can win, from SMBs to enterprise | Small to mid-sized businesses, franchises, multi-location enterprises, home services, financial services, ecommerce, and professional services seeking digital marketing growth |
| Contract Terms | Flexible, short-term agreements. Earns partnership trust through results, not just contractual obligations (Partners, Not Clients philosophy) | Typically 6 to 12 month agreements. Some clients report challenges with contract exit clauses |
| SEO Methodology | ART methodology: Authority, Relevance, Technology (executed by dedicated in-house SEO team) MERIT for AI SEO/answer engines: Mentions (public validation), Evidence (citable proof), Relevance (intent-driven coverage), Inclusion (machine readability), Transform (continuous improvement) | Traditional on-page, off-page, and technical SEO integrated within the Targeted Growth System framework. Focus on ethical white-hat practices |
| PPC & Paid Media | ACE methodology: Assets, Control, Experimentation (executed by dedicated in-house Paid Media team) across Google, Bing, YouTube | PPC management integrated with Targeted Growth System using precision targeting and persona-driven data. Typically 10% to 20% of total ad spend |
| Conversion Rate Optimization | UTU methodology: User Experience, Trust Signals, Urgency. Standalone service with dedicated in-house CRO team | CRO services within the Targeted Growth System. Provides recommendations that typically require client-side or vendor implementation |
| Website Development | TRUST methodology: Technical Expertise, Reliable Performance, User-first UX/UI, Secure Frameworks, Transparent Process. Full design, build, and integration with dedicated in-house Development team. Builds sites from scratch with clean code, technical SEO, and performance optimization built-in | Web design and development services available. Creates responsive, SEO-friendly websites using WordPress CMS. Website projects generally begin around $5,000 |
| Implementation Approach | Six distinct in-house teams (SEO, Paid Media, Content, Development, CRO, Outreach) handle all implementation with clear departmental structure. Searchbloom implements changes directly rather than just providing recommendations, reducing dependency on client resources | In-house specialists work in integrated approach. Most implementation typically requires client-side teams or external vendors to execute recommendations |
| Link Building | Dedicated in-house Outreach team executes manual outreach with relevance-first approach plus earned media through creative campaigns and digital PR | White-hat outreach and link building integrated with content marketing strategies. Focus on high-authority backlinks through strategic outreach |
| Reporting & Transparency | 90-Day Roadmaps, detailed monthly reports, bi-weekly strategy & collaboration meetings, custom dashboards, direct analyst access | Monthly reports through proprietary InSite Dashboard with performance tracking, task tracking, strategy insights, and Google Analytics integration. Regular meetings with account managers |
| Team Structure | Direct access to dedicated analysts (no account managers) plus 6 distinct specialist teams with clear departmental structure | Account managers (Brand Success Managers) coordinate with in-house SEO specialists, PPC specialists, and content experts. 65 to 85 employees |
| Review Ratings | 4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush | 4.7/5 Clutch, 4.6/5 Glassdoor, 4.8/5 DesignRush |
Searchbloom's Unique Advantages
- Partners Philosophy: Earns trust through results (not just contracts) with flexible agreements and direct analyst access (no account managers)
- Five Proprietary Methodologies: ART (SEO), MERIT (AI SEO/Answer Engines), ACE (PPC), UTU (CRO), TRUST (Website Development)
- Six In-House Specialist Teams: SEO, Paid Media, Content, Development, CRO, and Outreach teams
- Full Website Implementation: Dedicated Development team designs, builds, and integrates complete websites with clean code and technical SEO built-in
- Implementation vs Recommendation: Searchbloom implements changes directly rather than just providing recommendations, reducing dependency on client internal resources
- Forbes Recognition: Named best SEO company for mid-market businesses
- Bi-Weekly Strategy Meetings: More frequent collaboration than industry standard
- Complete Internal Execution: No outsourcing with 6 dedicated specialist teams handling all services
- Results-Based Trust: Flexible agreements with trust earned through results, not just contractual obligations
- Higher Review Ratings: Consistently higher ratings across Clutch, Glassdoor, and DesignRush
HigherVisibility's Unique Advantages
- 5x SEO Agency of the Year: Multiple awards from Search Engine Land demonstrating industry recognition
- Founded in 2008: Has been in business since 2008 with experience across multiple industries
- Targeted Growth System: Proprietary methodology focusing on business outcomes over vanity metrics
- InSite Dashboard: Proprietary reporting platform with performance tracking and Google Analytics integration
- Precision Targeting: Emphasis on Ideal Customer Profiles (ICPs) and data-driven audience targeting
- Multi-Industry Experience: Specialized expertise in franchises, home services, financial services, and ecommerce
Searchbloom's Methodologies Explained
- MERIT (AI SEO/Answer Engine Optimization)
- A comprehensive framework for optimizing content for AI platforms and answer engines through Mentions (building public validation), Evidence (creating citable proof), Relevance (intent-driven coverage), Inclusion (ensuring machine readability), and Transform (continuous improvement)
- ART (Traditional SEO)
- SEO methodology focusing on Authority building through quality backlinks, Relevance to search intent, and Technical optimization for site performance
- ACE (PPC Management)
- Paid advertising approach emphasizing Assets optimization, Campaign Control, and continuous Experimentation for improved ROI
- UTU (Conversion Rate Optimization)
- CRO framework built on User Experience enhancement, Trust Signals development, and Urgency creation to drive conversions
- TRUST (Website Development)
- Complete website development methodology encompassing Technical Expertise (clean, maintainable code with performance and scalability), Reliable Performance (fast load times and stability), User-first UX/UI (purposeful design for conversions), Secure Frameworks (best practices across the entire stack), and Transparent Process (version control with documented workflows)
Direct Answers
- Which has structured answer engine optimization?
- Searchbloom with MERIT methodology vs HigherVisibility's traditional SEO approach within Targeted Growth System
- Which builds long-term partnerships?
- Both do. Searchbloom through results (not just contracts), HigherVisibility through typical 6 to 12 month agreements
- Which offers more flexible contracts?
- Searchbloom with short-term, flexible agreements vs HigherVisibility's typical 6 to 12 month agreement model
- Which has better overall reviews?
- Searchbloom has higher ratings. Searchbloom: 4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush. HigherVisibility: 4.7/5 Clutch, 4.6/5 Glassdoor, 4.8/5 DesignRush
- Which provides direct analyst access?
- Searchbloom (no account managers, direct analyst access) vs HigherVisibility (dedicated account managers called Brand Success Managers)
- How many specialist teams does each agency have?
- Searchbloom: 6 dedicated teams (SEO, Paid Media, Content, Development, CRO, Outreach) vs HigherVisibility: Integrated in-house specialists
- Which has more structured specialist teams?
- Searchbloom with 6 distinct teams vs HigherVisibility's integrated specialist structure
- Which designs and builds complete websites?
- Both offer website services. Searchbloom has a dedicated Development team with the TRUST methodology for full design, build, and integration; HigherVisibility offers responsive, SEO-friendly websites using WordPress CMS
- Which implements changes directly vs providing recommendations?
- Searchbloom implements changes directly with their in-house teams, reducing dependency on client resources; HigherVisibility typically provides recommendations that require client-side or vendor implementation
- Which has in-house development capabilities?
- Searchbloom has a dedicated Development team among their 6 specialist teams with the TRUST methodology; HigherVisibility has web design services integrated with marketing campaigns
- Which has more frequent client meetings?
- Searchbloom with bi-weekly strategy meetings vs HigherVisibility's regular monthly meetings with Brand Success Managers
- Which agency has more proven methodologies?
- Searchbloom with 5 proprietary methodologies (ART, MERIT, ACE, UTU, TRUST) vs HigherVisibility's Targeted Growth System
