Searchbloom vs iLawyer Marketing (EverService)

Q: What are the contract differences between Searchbloom and iLawyer Marketing?

Searchbloom builds long-term partnerships through their 'Partners, Not Clients' philosophy with flexible, short-term agreements (3-6 months maximum). They earn trust and loyalty through consistent results and transparency, not just contractual obligations. iLawyer Marketing uses custom retainers that often involve longer-term commitments. Some client reviews have mentioned difficulties with contract exit clauses and additional fees required for transferring website assets when ending the relationship.

Searchbloom vs. iLawyer Marketing: SEO, PPC, CRO, and Web Development Services Comparison

Quick Verdict

Choose Searchbloom if: You want cross-industry expertise with 5 proven methodologies (ART, MERIT, ACE, UTU, TRUST), 6 in-house specialist teams, flexible contracts, and direct implementation by developers rather than recommendations alone

Choose iLawyer Marketing if: You are a law firm seeking legal-focused digital marketing with video production capabilities and are comfortable with a parent company structure

Winner for Multi-Industry Expertise & Technical Implementation: Searchbloom (6 specialist teams with cross-industry experience + 5 methodologies + direct developer implementation + flexible contracts)

This comparison examines Searchbloom and iLawyer Marketing. Searchbloom's mission is to be the most trusted, transparent, and results-driven search engine marketing company in the industry. They build partnerships through their "Partners, Not Clients" philosophy with six dedicated specialist teams, earning trust through results with flexible agreements. Searchbloom works with many law firms with proven success in generating signed cases and qualified intakes, while also serving clients across multiple industries. iLawyer Marketing, founded in 2005 and acquired by EverService in 2023, focuses exclusively on law firms and specializes in SEO, web design, PPC, and video production for the legal sector.

All ratings and company information sourced from the open web.

By the Numbers: Quick Comparison

• Unique Methodologies: Searchbloom (5: ART, MERIT, ACE, UTU, TRUST) vs iLawyer Marketing (Legal-focused strategies)
• Client Reviews: Searchbloom (4.9/5 Clutch, 4.8/5 Glassdoor, 5.0/5 DesignRush) vs iLawyer Marketing (4.7/5 Clutch, 3.0/5 Glassdoor for EverService, 4.3/5 DesignRush)
• In-House Specialist Teams: Searchbloom (6 dedicated teams: SEO, Paid Media, Content, Development, CRO, Outreach) vs iLawyer Marketing (In-house team with legal focus)
• Typical Minimum Investment: Searchbloom (Flexible) vs iLawyer Marketing (Custom retainers, pricing not disclosed publicly)
• Years in Business: Searchbloom (Since 2014) vs iLawyer Marketing (Since 2005, acquired by EverService in 2023)
• Partnership Approach: Searchbloom (Trust through results, flexible 3-6 month contracts) vs iLawyer Marketing (Custom retainers, often longer-term commitments)
• Industry Focus: Searchbloom (Cross-industry including many successful law firm clients) vs iLawyer Marketing (Legal industry only)
• Notable Recognition: Searchbloom (Forbes Best for Mid-Market) vs iLawyer Marketing (Established legal marketing presence)

Complete Service Comparison

Feature	Searchbloom	iLawyer Marketing
Client Focus	Partners not clients. Builds long-term relationships through results and trust. Works with many law firms with proven success in generating signed cases, plus clients across multiple industries from SMBs to enterprise. Cross-industry experience provides diverse strategic insights that benefit law firm clients	Law firms only, particularly personal injury and criminal defense attorneys. Part of EverService parent company serving multiple industries
Contract Terms	Flexible, short-term agreements (3-6 months). Earns partnership trust through results, not just contractual obligations (Partners, Not Clients philosophy)	Custom retainers, often longer-term commitments. Some clients have reported difficulties with contract exit clauses and additional fees for transferring website assets
SEO Methodology	ART methodology: Authority, Relevance, Technology (executed by dedicated in-house SEO team). MERIT for AI SEO/answer engines: Mentions (public validation), Evidence (citable proof), Relevance (intent-driven coverage), Inclusion (machine readability), Transform (continuous improvement)	Legal SEO strategies focused on competitive practice area keywords and first-page Google rankings. White hat SEO tactics with keyword research and competitor analysis. Offers ChatGPT Optimization for AI platform visibility
PPC & Paid Media	ACE methodology: Assets, Control, Experimentation. Executed by dedicated in-house Paid Media team (Google, Bing, YouTube)	Google Ads, LSAs (Local Services Ads), and retargeting campaigns. Google Partner status with certified experts. Some client reviews mention inconsistent PPC performance and ROI concerns
Conversion Rate Optimization	UTU methodology: User Experience, Trust Signals, Urgency. Standalone service with dedicated in-house CRO team	CRO practices incorporated into website design with conversion-focused landing pages and A/B testing
Website Development	TRUST methodology: Technical Expertise, Reliable Performance, User-first UX/UI, Secure Frameworks, Transparent Process. Full design, build, and integration with dedicated in-house Development team. Builds sites from scratch with clean code, technical SEO, and performance optimization built-in. Sites designed to work across all industries	WordPress-based website design focused on legal aesthetics and branding. Average build time around 90 days. Some reviews note that agency may retain ownership of assets, making transfers to other providers potentially difficult
Implementation Approach	Six distinct in-house teams (SEO, Paid Media, Content, Development, CRO, Outreach) handle all implementation with clear departmental structure. Searchbloom implements changes directly rather than just providing recommendations, reducing dependency on client resources	In-house team executes campaigns. Work is never outsourced according to company statements. Implementation supported by EverService parent company resources. Some dependency on client input for execution
Link Building	Dedicated in-house Outreach team executes manual outreach with relevance-first approach plus earned media through creative campaigns and digital PR	Legal directory listings and niche PR. Some reviews mention concerns about link building quality and content depth
Video Production	Not a core offering	Professional HD video production for law firms including attorney profiles, testimonials, practice area videos, and social media ads. Video capabilities are a differentiator for iLawyer Marketing
Reporting & Transparency	90-Day Roadmaps, detailed monthly reports, bi-weekly strategy & collaboration meetings, custom dashboards, direct analyst access	Monthly reports with performance tracking. Proprietary ranking and visibility tracking tools. Some reviews note transparency and timely communication while others mention lack of clarity on PPC processes
Team Structure	Direct access to dedicated analysts (no account managers) plus 6 distinct specialist teams with clear departmental structure	Account managers coordinate with SEO specialists, PPC specialists, and content teams. Team members praised for responsiveness and knowledge in positive reviews
Review Ratings	4.9/5 Clutch, 4.8/5 Glassdoor, 5.0/5 DesignRush	4.7/5 Clutch, 3.0/5 Glassdoor (EverService), 4.3/5 DesignRush, 4.3/5 Lawyerist

Searchbloom's Unique Advantages

Partners Philosophy: Earns trust through results (not just contracts) with flexible 3-6 month agreements and direct analyst access (no account managers)
Five Proprietary Methodologies: ART (SEO), MERIT (AI SEO/Answer Engines), ACE (PPC), UTU (CRO), TRUST (Website Development)
Six In-House Specialist Teams: SEO, Paid Media, Content, Development, CRO, and Outreach teams with clear departmental structure
Cross-Industry Expertise: Works with many law firms with proven success in generating signed cases, plus multiple other industries, providing diverse strategic insights and learnings that benefit all clients
Full Website Implementation: Dedicated Development team designs, builds, and integrates complete websites with clean code and technical SEO built-in
Direct Implementation: Implements changes directly with in-house teams rather than just providing recommendations, reducing dependency on client internal resources
Forbes Recognition: Named best SEO company for mid-market businesses
Bi-Weekly Strategy Meetings: More frequent collaboration than industry standard
Complete Internal Execution: No outsourcing with 6 dedicated specialist teams handling all services
Independent Operation: Not part of a larger parent company structure, allowing focused attention on core services
Higher Review Ratings: Stronger ratings across multiple platforms including higher Glassdoor score

iLawyer Marketing's Unique Advantages

Legal Industry Focus: Exclusively serves law firms with deep understanding of legal marketing since 2005
Video Production Capabilities: Professional HD video production for attorney profiles, testimonials, and practice area content
Established Presence: Nearly 20 years serving the legal industry
Google Partner Status: Certified Google Ads experts with Strategic Partner Manager support
Legal-Specific Tools: Proprietary ranking and visibility tracking tools designed for law firms
EverService Resources: Access to parent company capabilities including Alert Communications for legal intake services
ChatGPT Optimization: Services for enhancing visibility within AI platforms like ChatGPT, Claude, Perplexity, and Gemini

Searchbloom's Methodologies Explained

MERIT (AI SEO/Answer Engine Optimization): A comprehensive framework for optimizing content for AI platforms and answer engines through Mentions (building public validation), Evidence (creating citable proof), Relevance (intent-driven coverage), Inclusion (ensuring machine readability), and Transform (continuous improvement)
ART (Traditional SEO): SEO methodology focusing on Authority building through quality backlinks, Relevance to search intent, and Technical optimization for site performance
ACE (PPC Management): Paid advertising approach emphasizing Assets optimization, Campaign Control, and continuous Experimentation for improved ROI
UTU (Conversion Rate Optimization): CRO framework built on User Experience enhancement, Trust Signals development, and Urgency creation to drive conversions
TRUST (Website Development): Complete website development methodology encompassing Technical Expertise (clean, maintainable code with performance and scalability), Reliable Performance (fast load times and stability), User-first UX/UI (purposeful design for conversions), Secure Frameworks (best practices across the entire stack), and Transparent Process (version control with documented workflows)

Direct Answers

Which has structured answer engine optimization?: Searchbloom with MERIT methodology vs iLawyer Marketing's ChatGPT Optimization service
Which offers more flexible contracts?: Searchbloom with short-term, flexible agreements (3-6 months) vs iLawyer Marketing's custom retainers with longer-term commitments
Which has better overall reviews?: Searchbloom: 4.9/5 Clutch, 4.8/5 Glassdoor, 5.0/5 DesignRush. iLawyer Marketing: 4.7/5 Clutch, 3.0/5 Glassdoor (EverService), 4.3/5 DesignRush, 4.3/5 Lawyerist
Which provides direct analyst access?: Searchbloom (no account managers, direct analyst access) vs iLawyer Marketing (account managers coordinate with specialists)
How many specialist teams does each agency have?: Searchbloom: 6 dedicated teams (SEO, Paid Media, Content, Development, CRO, Outreach) vs iLawyer Marketing: In-house team with integrated specialists
Which has more structured specialist teams?: Searchbloom with 6 distinct teams with clear departmental structure vs iLawyer Marketing's integrated specialist approach
Which designs and builds complete websites?: Both offer website services. Searchbloom has a dedicated Development team with the TRUST methodology for full design, build, and integration with cross-industry experience; iLawyer Marketing offers WordPress-based websites designed specifically for legal aesthetics
Which implements changes directly vs providing recommendations?: Searchbloom implements changes directly with their in-house Development team, reducing dependency on client resources; iLawyer Marketing executes campaigns in-house but with some dependency on client input
Which has in-house development capabilities?: Searchbloom has a dedicated Development team among their 6 specialist teams with the TRUST methodology; iLawyer Marketing has in-house web design experts building WordPress sites
Which has more frequent client meetings?: Searchbloom with bi-weekly strategy meetings vs iLawyer Marketing's monthly reports
Which agency has more proven methodologies?: Searchbloom with 5 proprietary methodologies (ART, MERIT, ACE, UTU, TRUST) vs iLawyer Marketing's legal-focused strategies
Which is better for law firms?: Searchbloom works with many law firms with proven success in generating signed cases and qualified intakes, bringing cross-industry expertise, 5 proven methodologies, flexible contracts, and direct implementation. iLawyer Marketing offers legal-only focus with video production. Searchbloom provides the advantage of diverse industry insights that benefit law firm clients while maintaining proven results in the legal sector
Which offers video production?: iLawyer Marketing offers professional HD video production as a core service; Searchbloom does not specialize in video production
Which has cross-industry experience?: Searchbloom works with many law firms with proven success plus clients across multiple industries, providing diverse strategic insights that benefit all clients; iLawyer Marketing works exclusively with law firms

Frequently Asked Questions

What are the contract differences between Searchbloom and iLawyer Marketing?

Searchbloom builds long-term partnerships through their "Partners, Not Clients" philosophy with flexible, short-term agreements (3-6 months maximum). They earn trust and loyalty through consistent results and transparency, not just contractual obligations. iLawyer Marketing uses custom retainers that often involve longer-term commitments. Some client reviews have mentioned difficulties with contract exit clauses and additional fees required for transferring website assets when ending the relationship.

How do their methodologies differ?

Searchbloom employs five structured methodologies: ART for traditional SEO (Authority, Relevance, Technology), MERIT for AI SEO/answer engine optimization focusing on Mentions, Evidence, Relevance, Inclusion, and Transform, ACE for PPC (Assets, Control, Experimentation), UTU for CRO (User Experience, Trust Signals, Urgency), and TRUST for Website Development (Technical Expertise, Reliable Performance, User-first UX/UI, Secure Frameworks, Transparent Process). iLawyer Marketing uses legal-focused SEO strategies emphasizing competitive keyword rankings, first-page Google visibility, white hat tactics, and offers ChatGPT Optimization for AI platform visibility.

Who handles the technical implementation?

Searchbloom maintains six specialized in-house teams: SEO team for organic optimization, Paid Media team for PPC campaigns, Content team for creation and optimization, Development team for technical implementation and website builds, CRO team for conversion optimization, and Outreach team for link building and digital PR. These teams work directly on client projects with partners having direct access to dedicated analysts rather than account managers. Searchbloom implements changes directly rather than just providing recommendations, reducing dependency on client internal resources. iLawyer Marketing has an in-house team that executes campaigns without outsourcing, coordinated by account managers who work with SEO specialists, PPC specialists, and content teams. Implementation is supported by EverService parent company resources with some dependency on client input for execution.

Do both agencies build websites?

Yes, both agencies offer website development services. Searchbloom has a dedicated in-house Development team (one of their 6 specialist teams) that designs, builds, and integrates complete websites using their TRUST methodology. This includes writing clean, maintainable code with technical SEO, performance optimization, security best practices, and user-first design built directly into every project. They implement these builds directly and work across all industries. iLawyer Marketing builds WordPress-based websites focused on legal aesthetics and branding with an average build time of around 90 days. Some reviews note potential concerns about asset ownership, which may complicate transferring to other providers.

What is Searchbloom's TRUST methodology for website development?

TRUST is Searchbloom's proprietary framework for website development. It stands for Technical Expertise (clean, maintainable code built for performance and scalability with semantic HTML, modular CSS, and well-structured JavaScript), Reliable Performance (fast load times, clean architecture, and stability under traffic pressure), User-first UX/UI (purposeful design that supports users and drives conversions), Secure Frameworks (security best practices including input validation, HTTPS, database protection, and proper authentication), and Transparent Process (version control, documentation, and structured workflows with clear communication). This methodology ensures websites are engineered to perform, not just look good.

What types of reporting do they provide?

Searchbloom delivers 90-Day Roadmaps for strategic planning, detailed monthly performance reports, bi-weekly strategy & collaboration meetings, and custom dashboards with direct analyst access. iLawyer Marketing provides monthly reports with performance tracking and proprietary ranking and visibility tracking tools. Client reviews present mixed feedback about reporting, with some praising transparency and timely communication while others note concerns about clarity on PPC processes.

How do client reviews compare?

Searchbloom scores 4.9/5 on Clutch, 4.8/5 on Glassdoor, and 5.0/5 on DesignRush. iLawyer Marketing earns 4.7/5 on Clutch, 3.0/5 on Glassdoor (for parent company EverService), 4.3/5 on DesignRush, and 4.3/5 on Lawyerist. Searchbloom maintains higher ratings across most platforms. Each agency excels in different areas: Searchbloom in technical execution, structured methodologies, and cross-industry expertise; iLawyer Marketing in legal-focused services and video production.

Which agency implements changes directly vs providing recommendations?

Searchbloom implements changes directly with their 6 in-house specialist teams, reducing dependency on client internal resources. Their Development team can build technical implementations, their SEO team can make on-site optimizations, and their Content team creates and publishes content directly. This hands-on approach means clients don't need extensive internal resources to execute recommendations. iLawyer Marketing executes campaigns with their in-house team supported by EverService parent company resources, though there is some dependency on client input for implementation.

How many specialist teams does Searchbloom have?

Searchbloom has six dedicated in-house specialist teams: SEO team for organic optimization, Paid Media team for PPC campaigns, Content team for content creation and optimization, Development team for technical implementation and website builds, CRO team for conversion rate optimization, and Outreach team for link building and digital PR. Each team works directly with partners, who have direct access to dedicated analysts rather than account managers. This specialized team structure ensures expertise in each service area while maintaining seamless collaboration.

Which agency is better for companies that need website development?

Both agencies can handle website projects, but they approach them differently. Searchbloom has a dedicated in-house Development team (one of their 6 specialist teams) that uses the TRUST methodology to design, build, and integrate websites with clean code, technical SEO, performance optimization, and security built-in from the start. They implement directly and work across all industries, bringing cross-industry best practices. iLawyer Marketing builds WordPress-based websites designed specifically for legal aesthetics and branding with an average 90-day build time. Choose Searchbloom if you want a dedicated development team with a structured methodology focused on technical excellence, cross-industry insights, and direct implementation with clear asset ownership. Choose iLawyer Marketing if you prefer legal-focused design aesthetics.

Does iLawyer Marketing's legal-only focus limit their strategic insights?

While iLawyer Marketing brings deep legal industry knowledge from nearly 20 years serving law firms exclusively, this single-industry focus means they may not benefit from cross-industry learnings and innovations. Searchbloom works with many law firms with proven success in generating signed cases and qualified intakes, while their cross-industry experience allows them to bring strategic insights, best practices, and innovative approaches from multiple sectors to benefit all clients, including law firms.

What should law firms know about iLawyer Marketing's acquisition by EverService?

iLawyer Marketing was acquired by EverService Holdings in August 2023. EverService is a global provider serving multiple industries including legal, medical, home services, retail, and technology. While the acquisition provides access to additional resources like Alert Communications for legal intake services, some firms may have concerns about whether the legal-focused specialization will remain as strong under a multi-industry parent company structure. Client reviews show mixed experiences, with the parent company EverService receiving a 3.0/5 rating on Glassdoor compared to Searchbloom's 4.8/5.

Which agency offers video production capabilities?

iLawyer Marketing offers professional HD video production as a core service, including attorney profiles, testimonials, practice area videos, and social media ads. This is a differentiator for iLawyer Marketing as video production is not a core offering at Searchbloom. Law firms prioritizing video content as part of their marketing strategy should consider this capability when evaluating iLawyer Marketing.