Searchbloom vs. LinkGraph: SEO, PPC, CRO, and Web Development Services Comparison
Quick Verdict
Choose Searchbloom if: You want a comprehensive multi-channel partner with 6 dedicated in-house specialist teams (SEO, Paid Media, Content, Development, CRO, Outreach) and 5 proven methodologies who implements changes directly rather than just providing recommendations
Choose LinkGraph if: You prefer a platform-led SEO agency with AI-powered automation tools and proprietary software (SearchAtlas) and don't need dedicated PPC, CRO, or full website development capabilities
Winner for Multi-Channel Execution & Dedicated Specialist Teams: Searchbloom (6 dedicated specialist teams + direct implementation + 5 proprietary methodologies) vs primarily SEO-focused platform approach with limited multi-channel capabilities
This comparison examines Searchbloom and LinkGraph. Searchbloom's mission is to be the most trusted, transparent, and results-driven search engine marketing company in the industry. They build partnerships through their "Partners, Not Clients" philosophy with six dedicated specialist teams implementing changes directly. LinkGraph is a platform-led SEO agency founded in 2019 that combines proprietary SearchAtlas software with agency services, specializing in link building, technical SEO, and AI-powered automation.
All ratings and company information sourced from the open web.
By the Numbers: Quick Comparison
- • Unique Methodologies: Searchbloom (5: ART, MERIT, ACE, UTU, TRUST) vs LinkGraph (Platform-led with SearchAtlas software)
- • Client Reviews: Searchbloom (4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush) vs LinkGraph (4.7/5 Clutch, 3.5/5 Glassdoor, 4.6/5 DesignRush)
- • In-House Specialist Teams: Searchbloom (6 dedicated teams: SEO, Paid Media, Content, Development, CRO, Outreach) vs LinkGraph (Integrated specialists with cross-functional approach)
- • Typical Minimum Investment: Searchbloom (Flexible) vs LinkGraph ($5,000+ project minimum)
- • Years in Business: Searchbloom (Since 2014) vs LinkGraph (Since 2019)
- • Primary Focus: Searchbloom (Multi-channel: SEO, PPC, CRO, Development) vs LinkGraph (SEO-primary with platform tools)
- • Contract Terms: Searchbloom (3-6 months max, flexible) vs LinkGraph (Monthly management fees, subscription-based or retainer)
- • Implementation Approach: Searchbloom (Direct implementation by in-house teams) vs LinkGraph (Platform-driven recommendations and reports)
- • Notable Recognition: Searchbloom (Forbes Best for Mid-Market) vs LinkGraph (Best Start-Up Agency - U.S. Search Awards)
Complete Service Comparison
| Feature | Searchbloom | LinkGraph |
|---|---|---|
| Client Focus | Partners not clients - Builds long-term relationships through results and trust. Works with brands they believe in and where they can win, from SMBs to enterprise | SMBs, startups, and enterprise brands seeking SEO-focused growth with platform tools and scalable link building |
| Contract Terms | Flexible, short-term agreements (3-6 months max) - earns partnership trust through results, not just contractual obligations (Partners, Not Clients philosophy) | Monthly management fees with subscription-based or retainer model tied to platform usage and service level |
| SEO Methodology | ART methodology: Authority, Relevance, Technology (executed by dedicated in-house SEO team) MERIT for AI SEO/answer engines: Mentions (public validation), Evidence (citable proof), Relevance (intent-driven coverage), Inclusion (machine readability), Transform (continuous improvement) | Platform-led strategy using SearchAtlas software with AI-powered automation, focusing on Authority, Content, Page Experience, and Industry Standards. Strong emphasis on link building with 50+ person editorial team |
| PPC & Paid Media | ACE methodology: Assets, Control, Experimentation - executed by dedicated in-house Paid Media team (Google, Bing, YouTube) | PPC services available but not a core offering. PPC specialists handle campaign management across Google Ads, Bing, Yahoo with monthly management fees |
| Conversion Rate Optimization | UTU methodology: User Experience, Trust Signals, Urgency - standalone service with dedicated in-house CRO team | CRO tools and audits available through SearchAtlas platform. CRO specialists offer analytics and A/B testing but CRO remains secondary to SEO focus |
| Website Development | TRUST methodology: Technical Expertise, Reliable Performance, User-first UX/UI, Secure Frameworks, Transparent Process - Full design, build, and integration with dedicated in-house Development team. Builds sites from scratch with clean code, technical SEO, and performance optimization built-in | Web design services available focusing on landing pages, UI/UX optimization, and design elements. Development team handles technical improvements but web design is not a primary service offering |
| Implementation Approach | Six distinct in-house teams (SEO, Paid Media, Content, Development, CRO, Outreach) handle all implementation with clear departmental structure. Searchbloom implements changes directly rather than just providing recommendations, reducing dependency on client resources | Platform-driven approach where SearchAtlas software provides data, recommendations, and real-time dashboards. Clients or their internal teams typically handle implementation based on platform insights and reports |
| Link Building | Dedicated in-house Outreach team executes manual outreach with relevance-first approach plus earned media through creative campaigns and digital PR | Core strength with 50+ person editorial team creating original content for high-quality contextual backlinks. Platform-generated placements with scalable packages and customizable backlink options |
| Reporting & Transparency | 90-Day Roadmaps, detailed monthly reports, bi-weekly strategy & collaboration meetings, custom dashboards, direct analyst access | Real-time dashboard reporting integrated into SearchAtlas platform. Monthly reports from SEO strategist with Google Search Console integration for daily tracking |
| Team Structure | Direct access to dedicated analysts (no account managers) plus 6 distinct specialist teams with clear departmental structure | Cross-functional team with PPC strategists, SEO experts, CRO specialists, designers, developers, and copywriters. Support team engagement varies by service level and platform subscription |
| Review Ratings | 4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush | 4.7/5 Clutch, 3.5/5 Glassdoor, 4.6/5 DesignRush |
Searchbloom's Unique Advantages
- Partners Philosophy: Earns trust through results (not just contracts) with flexible agreements - direct analyst access (no account managers)
- Five Proprietary Methodologies: ART (SEO), MERIT (AI SEO/Answer Engines), ACE (PPC), UTU (CRO), TRUST (Website Development)
- Six In-House Specialist Teams: SEO, Paid Media, Content, Development, CRO, and Outreach teams
- Full Website Implementation: Dedicated Development team designs, builds, and integrates complete websites with clean code and technical SEO built-in
- Direct Multi-Channel Implementation: Searchbloom implements changes directly across all channels rather than just providing recommendations, reducing dependency on client internal resources
- Forbes Recognition: Named best SEO company for mid-market businesses
- Bi-Weekly Strategy Meetings: More frequent collaboration than industry standard
- Complete Internal Execution: No outsourcing with 6 dedicated specialist teams handling all services
- Results-Based Trust: Flexible agreements (3-6 months max) with trust earned through results, not just contractual obligations
- Comprehensive Multi-Channel Expertise: True multi-channel capabilities across SEO, PPC, CRO, and Development with dedicated teams for each
LinkGraph's Unique Advantages
- SearchAtlas Platform: Proprietary software suite with 50+ SEO tools and AI-powered automation
- Large Editorial Team: 50+ person editorial team for content creation and link building at scale
- Platform-Led Efficiency: AI automation allows for SEO implementation at scale beyond traditional agency capabilities
- Real-Time Dashboards: Integrated platform provides real-time tracking and data insights
- Scalable Link Building: Platform-generated placements with customizable backlink packages and white-label options
- Award Recognition: Best Start-Up Agency (U.S. Search Awards), Best B2B SEO Campaign (The Drum Awards)
- Software + Services Model: Unique hybrid combining proprietary technology with agency execution
- Technical SEO Focus: Deep specialization in technical SEO, link building, and conversion rate optimization tools
Searchbloom's Methodologies Explained
- MERIT (AI SEO/Answer Engine Optimization)
- A comprehensive framework for optimizing content for AI platforms and answer engines through Mentions (building public validation), Evidence (creating citable proof), Relevance (intent-driven coverage), Inclusion (ensuring machine readability), and Transform (continuous improvement)
- ART (Traditional SEO)
- SEO methodology focusing on Authority building through quality backlinks, Relevance to search intent, and Technical optimization for site performance
- ACE (PPC Management)
- Paid advertising approach emphasizing Assets optimization, Campaign Control, and continuous Experimentation for improved ROI
- UTU (Conversion Rate Optimization)
- CRO framework built on User Experience enhancement, Trust Signals development, and Urgency creation to drive conversions
- TRUST (Website Development)
- Complete website development methodology encompassing Technical Expertise (clean, maintainable code with performance and scalability), Reliable Performance (fast load times and stability), User-first UX/UI (purposeful design for conversions), Secure Frameworks (best practices across the entire stack), and Transparent Process (version control with documented workflows)
Direct Answers
- Which has structured answer engine optimization?
- Searchbloom with MERIT methodology vs LinkGraph's AI-powered platform approach focused on traditional SEO optimization
- Which offers comprehensive multi-channel services?
- Searchbloom with 6 dedicated teams (SEO, PPC, CRO, Development, Content, Outreach) vs LinkGraph's SEO-primary focus with limited PPC and CRO capabilities
- Which offers more flexible contracts?
- Searchbloom with short-term, flexible agreements (3-6 months max) vs LinkGraph's monthly management fees and subscription-based model
- Which has better overall reviews?
- Both agencies have strong reviews. Searchbloom: 4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush. LinkGraph: 4.7/5 Clutch, 3.5/5 Glassdoor, 4.6/5 DesignRush
- Which provides direct analyst access?
- Searchbloom (no account managers, direct access to dedicated analysts) vs LinkGraph (support team engagement varies by service level)
- How many specialist teams does each agency have?
- Searchbloom: 6 dedicated teams (SEO, Paid Media, Content, Development, CRO, Outreach) vs LinkGraph: Cross-functional integrated specialists without distinct departmental teams
- Which has more structured specialist teams?
- Searchbloom with 6 distinct dedicated teams vs LinkGraph's integrated cross-functional approach
- Which designs and builds complete websites?
- Searchbloom has a dedicated Development team with the TRUST methodology for full design, build, and integration from scratch; LinkGraph offers web design services focusing on landing pages and UI/UX optimization but web design is not a primary offering
- Which implements changes directly vs providing recommendations?
- Searchbloom implements changes directly with their 6 in-house teams, reducing dependency on client resources; LinkGraph provides platform-driven data, recommendations, and reports where clients typically handle implementation
- Which has in-house development capabilities?
- Searchbloom has a dedicated Development team among their 6 specialist teams with the TRUST methodology for complete website builds; LinkGraph has developers focused on technical improvements and landing pages but web development is not a core service
- Which has more frequent client meetings?
- Searchbloom with bi-weekly strategy meetings vs LinkGraph's monthly reporting and platform dashboard access
- Which agency has more proven methodologies?
- Searchbloom with 5 proprietary methodologies (ART, MERIT, ACE, UTU, TRUST) vs LinkGraph's platform-led SearchAtlas approach
- Which agency is better for link building?
- LinkGraph specializes in link building with a 50+ person editorial team and scalable platform packages; Searchbloom offers strategic link building through their dedicated Outreach team with manual, relevance-first approach
- Which provides more automation?
- LinkGraph with AI-powered SearchAtlas platform and automated SEO tools vs Searchbloom's hands-on implementation by specialist teams
