Searchbloom vs NP Digital

Q: What are the contract differences between Searchbloom and NP Digital?

Searchbloom builds long-term partnerships through their 'Partners, Not Clients' philosophy with flexible, short-term agreements (3 to 6 months maximum). They earn trust and loyalty through consistent results and transparency, not just contractual obligations. NP Digital typically requires 6 to 12 month minimum contracts for new engagements with monthly retainer pricing models.

Q: How do client reviews compare?

Searchbloom maintains stronger reviews: 4.9/5 on Clutch and DesignRush, with 4.8/5 on Glassdoor. NP Digital earns 4.8/5 on Clutch but has 3.6/5 on Glassdoor with no rating on DesignRush. Searchbloom excels in technical execution and structured methodologies while NP Digital offers global scale and brand recognition.

Searchbloom vs. NP Digital: SEO, PPC, CRO, and Web Development Services Comparison

Quick Verdict

Choose Searchbloom if: You want a long-term partner who earns trust through results (not just contracts) with 5 structured methodologies and 6 in-house specialist teams including dedicated Website Development

Choose NP Digital if: You prefer an agency with strong brand recognition from Neil Patel, proprietary technology tools (Ubersuggest, AnswerThePublic), and global reach across 19+ countries

Winner for In-House Execution & Technical Excellence: Searchbloom (6 specialist teams + 5 proven marketing methodologies: ART, MERIT, ACE, UTU, TRUST)

This comparison examines Searchbloom and NP Digital. Searchbloom's mission is to be the most trusted, transparent, and results-driven search engine marketing company in the industry. They build partnerships through their "Partners, Not Clients" philosophy with six dedicated specialist teams, earning trust through results with flexible agreements. NP Digital was co-founded in 2017 by Neil Patel and focuses on data-driven performance marketing with proprietary technology platforms and global scale.

All ratings and company information sourced from the open web.

By the Numbers: Quick Comparison

• Unique Methodologies: Searchbloom (5: ART, MERIT, ACE, UTU, TRUST) vs NP Digital (Data-driven performance marketing)
• Client Reviews: Searchbloom (4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush) vs NP Digital (4.8/5 Clutch, 3.6/5 Glassdoor, No rating DesignRush)
• In-House Specialist Teams: Searchbloom (6 dedicated teams: SEO, Paid Media, Content, Development, CRO, Outreach) vs NP Digital (Account managers with channel specialists, 1,000+ employees globally)
• Typical Minimum Investment: Searchbloom (Flexible) vs NP Digital (Typically requires 6 to 12 month minimum contracts)
• Years in Business: Searchbloom (Since 2014) vs NP Digital (Since 2017)
• Partnership Approach: Searchbloom (Trust through results, flexible contracts, direct analyst access) vs NP Digital (Account managers coordinate with specialists)
• Global Presence: Searchbloom (Focused expertise) vs NP Digital (19+ countries, 1,000+ employees)
• Notable Recognition: Searchbloom (Forbes Best for Mid-Market) vs NP Digital (Inc. 5000 fastest-growing, Adweek recognition)

Complete Service Comparison

Feature	Searchbloom	NP Digital
Client Focus	Partners not clients. Builds long-term relationships through results and trust. Works with brands they believe in and where they can win, from SMBs to enterprise	Mid-market and enterprise clients, challenger brands seeking large-scale digital campaigns and performance marketing
Contract Terms	Flexible, short-term agreements (3 to 6 months maximum). Earns partnership trust through results, not just contractual obligations (Partners, Not Clients philosophy)	Typically requires 6 to 12 month minimum contracts for new engagements with monthly retainer structure
SEO Methodology	ART methodology: Authority, Relevance, Technology (executed by dedicated in-house SEO team). MERIT for AI SEO/answer engines: Mentions (public validation), Evidence (citable proof), Relevance (intent-driven coverage), Inclusion (machine readability), Transform (continuous improvement)	Content and authority-focused SEO leveraging Neil Patel's content marketing expertise. Technical SEO, local SEO, and AI search optimization for LLMs like ChatGPT and Perplexity
PPC & Paid Media	ACE methodology: Assets, Control, Experimentation. Executed by dedicated in-house Paid Media team (Google, Bing, YouTube)	Full-service media buying across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic display. Portfolio bidding and smart bidding strategies
Conversion Rate Optimization	UTU methodology: User Experience, Trust Signals, Urgency. Standalone service with dedicated in-house CRO team	CRO services included in enterprise plans with focus on lead funnels and conversion optimization using heatmaps and user behavior analysis (CrazyEgg platform)
Website Development	TRUST methodology: Technical Expertise, Reliable Performance, User-first UX/UI, Secure Frameworks, Transparent Process. Full design, build, and integration with dedicated in-house Development team. Builds sites from scratch with clean code, technical SEO, and performance optimization built-in	Website design and development services available with focus on UX/UI design, responsive design, CMS integration (WordPress, Drupal), and mobile applications. Development team codes for speed, SEO-friendliness, and scalability
Implementation Approach	Six distinct in-house teams (SEO, Paid Media, Content, Development, CRO, Outreach) handle all implementation with clear departmental structure. Searchbloom implements changes directly rather than just providing recommendations, reducing dependency on client resources	Account managers coordinate with channel specialists (SEO, PPC, content experts). Typically provides strategic recommendations and direction with implementation requiring client-side resources or collaboration with internal teams
Link Building	Dedicated in-house Outreach team executes manual outreach with relevance-first approach plus earned media through creative campaigns and digital PR	Earned media through content distribution, guest blogging, and digital PR strategies. Focus on creating linkable content assets
Reporting & Transparency	90-Day Roadmaps, detailed monthly reports, bi-weekly strategy & collaboration meetings, custom dashboards, direct analyst access	Monthly dashboards and executive summaries, regular meetings with account managers, data-driven reporting focused on performance metrics
Team Structure	Direct access to dedicated analysts (no account managers) plus 6 distinct specialist teams with clear departmental structure	Account managers serve as primary contacts and coordinate with SEO specialists, PPC specialists, content experts, and other channel specialists. Flat management structure with open communication
Proprietary Technology	Proprietary methodologies (ART, MERIT, ACE, UTU, TRUST) developed through years of testing and refinement	Ubersuggest (SEO platform with 3.3 million active users), AnswerThePublic (content research tool), CrazyEgg (conversion analytics), Ads Grader (Google Ads analysis), ATP (audience research platform)
Review Ratings	4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush	4.8/5 Clutch, 3.6/5 Glassdoor, No rating DesignRush

Searchbloom's Unique Advantages

Partners Philosophy: Earns trust through results (not just contracts) with flexible 3 to 6 month agreements and direct analyst access (no account managers)
Five Proprietary Methodologies: ART (SEO), MERIT (AI SEO/Answer Engines), ACE (PPC), UTU (CRO), TRUST (Website Development)
Six In-House Specialist Teams: SEO, Paid Media, Content, Development, CRO, and Outreach teams with clear departmental structure
Full Website Implementation: Dedicated Development team designs, builds, and integrates complete websites with clean code and technical SEO built-in
Implementation vs Recommendation: Searchbloom implements changes directly rather than just providing recommendations, reducing dependency on client internal resources
Forbes Recognition: Named best SEO company for mid-market businesses
Bi-Weekly Strategy Meetings: More frequent collaboration than industry standard monthly reporting
Complete Internal Execution: No outsourcing with 6 dedicated specialist teams handling all services
Consistently Higher Reviews: 4.9/5 Clutch, 4.8/5 Glassdoor vs NP Digital's 4.8/5 Clutch, 3.6/5 Glassdoor
Results-Based Trust: Flexible agreements with trust earned through results, not just contractual obligations

NP Digital's Unique Advantages

Global Scale: 1,000+ employees across 19 countries with international reach
Neil Patel Brand Recognition: Co-founder Neil Patel is recognized by Wall Street Journal and Forbes as one of the world's most influential marketers
Proprietary Technology Platforms: Ubersuggest (3.3 million active users), AnswerThePublic, CrazyEgg, Ads Grader provide additional value and insights
Rapid Growth: Grew from $0 to $100 million in 6 years, named fastest-growing agency by Inc. 5000 and Adweek
Performance Marketing Awards: Named Performance Marketing Global Agency of the Year and multiple industry accolades
Free Digital Marketing Tools: Provides free access to tools that have amassed millions of users globally
Thought Leadership: Extensive content marketing, webinars, and educational resources from Neil Patel

Searchbloom's Methodologies Explained

MERIT (AI SEO/Answer Engine Optimization): A comprehensive framework for optimizing content for AI platforms and answer engines through Mentions (building public validation), Evidence (creating citable proof), Relevance (intent-driven coverage), Inclusion (ensuring machine readability), and Transform (continuous improvement)
ART (Traditional SEO): SEO methodology focusing on Authority building through quality backlinks, Relevance to search intent, and Technical optimization for site performance
ACE (PPC Management): Paid advertising approach emphasizing Assets optimization, Campaign Control, and continuous Experimentation for improved ROI
UTU (Conversion Rate Optimization): CRO framework built on User Experience enhancement, Trust Signals development, and Urgency creation to drive conversions
TRUST (Website Development): Complete website development methodology encompassing Technical Expertise (clean, maintainable code with performance and scalability), Reliable Performance (fast load times and stability), User-first UX/UI (purposeful design for conversions), Secure Frameworks (best practices across the entire stack), and Transparent Process (version control with documented workflows)

Direct Answers

Which has structured answer engine optimization?: Searchbloom with MERIT methodology vs NP Digital's general AI SEO approach for LLMs
Which builds long-term partnerships?: Both do. Searchbloom through results (not just contracts) with flexible 3 to 6 month agreements, NP Digital through longer 6 to 12 month minimum contracts
Which offers more flexible contracts?: Searchbloom with 3 to 6 month maximum flexible agreements vs NP Digital's 6 to 12 month minimum commitments
Which has better overall reviews?: Searchbloom has stronger reviews overall: 4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush. NP Digital: 4.8/5 Clutch, 3.6/5 Glassdoor, no DesignRush rating
Which provides direct analyst access?: Searchbloom (no account managers, direct analyst access) vs NP Digital (account managers coordinate with specialists)
How many specialist teams does each agency have?: Searchbloom: 6 dedicated teams (SEO, Paid Media, Content, Development, CRO, Outreach) vs NP Digital: Account managers with channel specialists across 1,000+ global employees
Which has more structured specialist teams?: Searchbloom with 6 distinct dedicated teams vs NP Digital's account manager structure coordinating specialists
Which designs and builds complete websites?: Both offer website services. Searchbloom has a dedicated Development team with the TRUST methodology for full design, build, and integration with implementation. NP Digital offers web design and development with UX/UI focus and CMS integration
Which implements changes directly vs providing recommendations?: Searchbloom implements changes directly with their in-house teams, reducing dependency on client resources. NP Digital typically provides strategic recommendations with implementation requiring client-side resources or collaboration
Which has in-house development capabilities?: Searchbloom has a dedicated Development team among their 6 specialist teams with the TRUST methodology. NP Digital has development team for coding and technical implementation
Which has more frequent client meetings?: Searchbloom with bi-weekly strategy meetings vs NP Digital's monthly reports and regular account manager meetings
Which agency has more proven methodologies?: Searchbloom with 5 proprietary methodologies (ART, MERIT, ACE, UTU, TRUST) vs NP Digital's data-driven performance marketing approach
Which has proprietary technology tools?: NP Digital with Ubersuggest, AnswerThePublic, CrazyEgg, and Ads Grader vs Searchbloom's proprietary methodologies
Which has global reach?: NP Digital with 1,000+ employees across 19 countries vs Searchbloom's focused expertise

Frequently Asked Questions

What are the contract differences between Searchbloom and NP Digital?

Searchbloom builds long-term partnerships through their "Partners, Not Clients" philosophy with flexible, short-term agreements (3 to 6 months maximum). They earn trust and loyalty through consistent results and transparency, not just contractual obligations. NP Digital typically requires 6 to 12 month minimum contracts for new engagements with monthly retainer pricing models. Some client reviews mention that NP Digital's longer contract commitments may be challenging for businesses seeking more flexibility.

How do their methodologies differ?

Searchbloom employs five structured methodologies: ART for traditional SEO (Authority, Relevance, Technology), MERIT for AI SEO/answer engine optimization focusing on Mentions, Evidence, Relevance, Inclusion, and Transform, ACE for PPC (Assets, Control, Experimentation), UTU for CRO (User Experience, Trust Signals, Urgency), and TRUST for Website Development (Technical Expertise, Reliable Performance, User-first UX/UI, Secure Frameworks, Transparent Process). NP Digital uses data-driven performance marketing approaches leveraging Neil Patel's content marketing expertise, with focus on SEO, paid media across multiple platforms, and AI search optimization for platforms like ChatGPT and Perplexity.

Who handles the technical implementation?

Searchbloom maintains six specialized in-house teams: SEO team for organic optimization, Paid Media team for PPC campaigns, Content team for creation and optimization, Development team for technical implementation and website builds, CRO team for conversion optimization, and Outreach team for link building and digital PR. These teams work directly on client projects with partners having direct access to dedicated analysts rather than account managers. Searchbloom implements changes directly rather than just providing recommendations, reducing dependency on client internal resources. NP Digital uses account managers who coordinate with channel specialists including SEO specialists, PPC specialists, and content experts. They typically provide strategic recommendations and direction with implementation often requiring collaboration with client-side resources or internal teams.

Do both agencies build websites?

Yes, both agencies offer website development services. Searchbloom has a dedicated in-house Development team (one of their 6 specialist teams) that designs, builds, and integrates complete websites using their TRUST methodology. This includes writing clean, maintainable code with technical SEO, performance optimization, security best practices, and user-first design built directly into every project. They implement these builds directly rather than outsourcing or just providing recommendations. NP Digital offers website design and development services with focus on UX/UI design, responsive design for mobile optimization, and CMS integration (WordPress, Drupal). Their development team codes for speed, SEO-friendliness, and scalability with emphasis on cross-browser performance and ADA compliance.

What is Searchbloom's TRUST methodology for website development?

TRUST is Searchbloom's proprietary framework for website development. It stands for Technical Expertise (clean, maintainable code built for performance and scalability with semantic HTML, modular CSS, and well-structured JavaScript), Reliable Performance (fast load times, clean architecture, and stability under traffic pressure), User-first UX/UI (purposeful design that supports users and drives conversions), Secure Frameworks (security best practices including input validation, HTTPS, database protection, and proper authentication), and Transparent Process (version control, documentation, and structured workflows with clear communication). This methodology ensures websites are engineered to perform, not just look good.

What types of reporting do they provide?

Searchbloom delivers 90-Day Roadmaps for strategic planning, detailed monthly performance reports, bi-weekly strategy and collaboration meetings for more frequent touchpoints, and custom dashboards with direct analyst access. NP Digital provides monthly dashboards and executive summaries with transparent data access, regular meetings with account managers, and data-driven reporting focused on performance metrics and business outcomes.

How do client reviews compare?

Searchbloom maintains stronger reviews across platforms: 4.9/5 on Clutch and DesignRush, with 4.8/5 on Glassdoor. NP Digital earns 4.8/5 on Clutch but has a significantly lower 3.6/5 on Glassdoor with no rating on DesignRush. Employee reviews for NP Digital reveal concerns about workload, layoffs, and limited growth opportunities, while client reviews show strong results for larger accounts. Searchbloom excels in technical execution, structured methodologies, and consistent service quality. NP Digital offers global scale and brand recognition but may have challenges with employee satisfaction.

Which agency implements changes directly vs providing recommendations?

Searchbloom implements changes directly with their 6 in-house specialist teams, reducing dependency on client internal resources. Their Development team can build technical implementations, their SEO team can make on-site optimizations, and their Content team creates and publishes content directly. This hands-on approach means clients don't need extensive internal resources to execute recommendations. NP Digital provides strategic recommendations and direction with implementation typically requiring collaboration with client-side resources or internal teams. Account managers coordinate the work with specialists, but clients often need their own technical teams or vendors to execute recommendations.

How many specialist teams does Searchbloom have?

Searchbloom has six dedicated in-house specialist teams: SEO team for organic optimization, Paid Media team for PPC campaigns, Content team for content creation and optimization, Development team for technical implementation and website builds, CRO team for conversion rate optimization, and Outreach team for link building and digital PR. Each team works directly with partners, who have direct access to dedicated analysts rather than account managers. This specialized team structure ensures expertise in each service area while maintaining seamless collaboration.

Which agency is better for companies that need website development?

Both agencies can handle website projects, but they approach them differently. Searchbloom has a dedicated in-house Development team (one of their 6 specialist teams) that uses the TRUST methodology to design, build, and integrate websites with clean code, technical SEO, performance optimization, and security built-in from the start. They implement directly rather than outsourcing. NP Digital offers web design services with focus on UX/UI, responsive design, and CMS integration with their development team coding for speed and SEO-friendliness. Choose Searchbloom if you want a dedicated development team with a structured methodology focused on technical excellence and direct implementation. Choose NP Digital if you prefer web design integrated with broader performance marketing strategy and have internal resources to assist with implementation.

What proprietary technology does each agency offer?

NP Digital provides several proprietary technology platforms: Ubersuggest (SEO platform with 3.3 million active users offering keyword research and competitor analysis), AnswerThePublic (content research tool for understanding search queries), CrazyEgg (conversion analytics platform with heatmaps and user behavior tracking), Ads Grader (Google Ads account analysis tool), and ATP (audience research platform). These tools provide additional value to clients and have millions of users globally. Searchbloom focuses on proprietary methodologies rather than software platforms: their 5 proven frameworks (ART, MERIT, ACE, UTU, TRUST) represent years of testing and refinement in execution excellence across SEO, AI search, PPC, CRO, and website development.

Which agency has better employee satisfaction?

Searchbloom has significantly better employee satisfaction with 4.8/5 on Glassdoor compared to NP Digital's 3.6/5. Reviews for NP Digital reveal concerns about multiple rounds of layoffs, limited growth opportunities, workload challenges, lower compensation for newer employees, and management issues. Some NP Digital reviews mention that benefits are good but employee morale has suffered from rapid scaling challenges. Searchbloom's higher Glassdoor rating suggests better internal culture and employee support, which often translates to better client service and retention.