Searchbloom vs. OuterBox: SEO, PPC, CRO, and Web Development Services Comparison
Quick Verdict
Choose Searchbloom if: You want structured methodologies (ART, MERIT, ACE, UTU, TRUST), flexible contracts, and direct analyst access with 6 in-house specialist teams including dedicated Website Development and ecommerce expertise across Shopify, BigCommerce, Magento, WooCommerce/WordPress, and custom platforms
Choose OuterBox if: You prefer working with a large team (250+ employees) across a U.S.-based agency structure and don't mind typical 6-12 month SEO contract terms with account manager coordination
Winner for In-House Execution & Technical Excellence: Searchbloom (6 specialist teams + 5 proven marketing methodologies with flexible agreements vs. OuterBox's integrated structure with longer contract commitments)
This comparison examines Searchbloom and OuterBox. Searchbloom's mission is to be the most trusted, transparent, and results-driven search engine marketing company in the industry. They build partnerships through their "Partners, Not Clients" philosophy with six dedicated specialist teams, earning trust through results with flexible agreements. OuterBox is a digital marketing agency founded in 2004, specializing in ecommerce SEO and website development with a 250+ person U.S.-based team.
All ratings and company information sourced from the open web.
By the Numbers: Quick Comparison
- • Unique Methodologies: Searchbloom (5: ART, MERIT, ACE, UTU, TRUST) vs OuterBox (Ecommerce-focused SEO, GEO)
- • Client Reviews: Searchbloom (4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush) vs OuterBox (4.7/5 Clutch, 3.4/5 Glassdoor, 4.6/5 DesignRush)
- • In-House Specialist Teams: Searchbloom (6 dedicated teams: SEO, Paid Media, Content, Development, CRO, Outreach) vs OuterBox (Integrated specialists with account manager coordination)
- • Typical Minimum Investment: Searchbloom (Flexible) vs OuterBox ($2,250+/month, projects from $1,000+)
- • Years in Business: Searchbloom (Since 2014) vs OuterBox (Since 2004)
- • Partnership Approach: Searchbloom (Trust through results, flexible contracts) vs OuterBox (Typically 6-12 month agreements for SEO campaigns)
- • Client Retention: Searchbloom (Strong retention through results, not just contracts) vs OuterBox (96% reported)
- • Notable Recognition: Searchbloom (Forbes Best for Mid-Market) vs OuterBox (Inc. 5000 multiple years)
Complete Service Comparison
| Feature | Searchbloom | OuterBox |
|---|---|---|
| Client Focus | Partners not clients with flexible agreements. Works with brands they believe in and where they can win, from SMBs to enterprise. Strong ecommerce expertise across Shopify, BigCommerce, Magento, WooCommerce/WordPress, and custom platforms | Ecommerce brands and B2B companies seeking SEO and web development, particularly national ecommerce retailers and large-scale businesses |
| Contract Terms | Flexible, short-term agreements. Earns partnership trust through results, not just contractual obligations (Partners, Not Clients philosophy) | Typically 6-12 month agreements for SEO campaigns. Some clients note flexible exit options available |
| SEO Methodology | ART methodology: Authority, Relevance, Technology (executed by dedicated in-house SEO team). MERIT for AI SEO/answer engines: Mentions (public validation), Evidence (citable proof), Relevance (intent-driven coverage), Inclusion (machine readability), Transform (continuous improvement) | Ecommerce-focused SEO strategy with keyword targeting, site optimization, technical SEO, and content. Offers Generative Engine Optimization (GEO) for AI-powered search visibility |
| PPC & Paid Media | ACE methodology: Assets, Control, Experimentation. Executed by dedicated in-house Paid Media team (Google, Bing, YouTube) | PPC management including Google Ads, Bing Ads, Amazon advertising, and Google Shopping (typically 7-12% of ad spend for management) |
| Conversion Rate Optimization | UTU methodology: User Experience, Trust Signals, Urgency. Standalone service with dedicated in-house CRO team, including ecommerce conversion optimization | CRO services via UX enhancements and ecommerce design optimization integrated with website development |
| Website Development | TRUST methodology: Technical Expertise, Reliable Performance, User-first UX/UI, Secure Frameworks, Transparent Process. Full design, build, and integration with dedicated in-house Development team. Builds ecommerce sites from scratch on Shopify, BigCommerce, Magento, WooCommerce/WordPress, and custom platforms with clean code, technical SEO, and performance optimization built-in | Custom ecommerce website design and development on Shopify, BigCommerce, WooCommerce, Magento, WordPress, and nopCommerce platforms. Web design services integrated with marketing campaigns |
| Ecommerce Expertise | Comprehensive ecommerce capabilities across Shopify, BigCommerce, Magento, WooCommerce/WordPress, and custom enterprise solutions. UTU methodology specifically optimizes ecommerce conversions. TRUST methodology for ecommerce development | Specializes in ecommerce SEO and website development. Works with Shopify, BigCommerce, WooCommerce, Magento, WordPress, and nopCommerce platforms |
| Implementation Approach | Six distinct in-house teams (SEO, Paid Media, Content, Development, CRO, Outreach) handle all implementation with clear departmental structure. Searchbloom implements changes directly rather than just providing recommendations, reducing dependency on client resources | In-house team of 250+ U.S.-based specialists. Account managers coordinate with SEO specialists, PPC specialists, content experts, and developers. When handling website development, implementation managed by in-house development and design teams |
| Link Building | Dedicated in-house Outreach team executes manual outreach with relevance-first approach plus earned media through creative campaigns and digital PR | Editorial outreach, backlinks, and digital PR-style linking integrated with content marketing strategies |
| Reporting & Transparency | 90-Day Roadmaps, detailed monthly reports, bi-weekly strategy & collaboration meetings, custom dashboards, direct analyst access | Detailed monthly reports with transparent data access, project management tools like ActiveCollab and ClickUp |
| Team Structure | Direct access to dedicated analysts (no account managers) plus 6 distinct specialist teams with clear departmental structure | Account managers coordinate with SEO specialists, PPC specialists, content experts, and developers across 250+ U.S.-based team |
| Review Ratings | 4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush | 4.7/5 Clutch, 3.4/5 Glassdoor, 4.6/5 DesignRush |
Searchbloom's Unique Advantages
- Partners Philosophy: Earns trust through results (not just contracts) with flexible agreements and direct analyst access (no account managers)
- Five Proprietary Methodologies: ART (SEO), MERIT (AI SEO/Answer Engines), ACE (PPC), UTU (CRO), TRUST (Website Development)
- Six In-House Specialist Teams: SEO, Paid Media, Content, Development, CRO, and Outreach teams
- Full Website Implementation: Dedicated Development team designs, builds, and integrates complete websites with clean code and technical SEO built-in
- Implementation vs Recommendation: Searchbloom implements changes directly rather than just providing recommendations, reducing dependency on client internal resources
- Higher Review Ratings: Leads across all platforms (4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush) vs OuterBox (4.7/5 Clutch, 3.4/5 Glassdoor, 4.6/5 DesignRush)
- Forbes Recognition: Named best SEO company for mid-market businesses
- Bi-Weekly Strategy Meetings: More frequent collaboration than industry standard
- Complete Internal Execution: No outsourcing with 6 dedicated specialist teams handling all services
- Comprehensive Ecommerce Capabilities: Expertise across Shopify, BigCommerce, Magento, WooCommerce/WordPress, and custom enterprise solutions with structured UTU and TRUST methodologies
OuterBox's Unique Advantages
- Established Since 2004: Longer market presence with 20+ years experience
- Large U.S.-Based Team: 250+ employees across multiple U.S. offices
- Inc. 5000 Recognition: Listed multiple years
- Google Premier Partner: Official Google partnership status
- High Client Retention: 96% retention rate reported
Searchbloom's Methodologies Explained
- MERIT (AI SEO/Answer Engine Optimization)
- A comprehensive framework for optimizing content for AI platforms and answer engines through Mentions (building public validation), Evidence (creating citable proof), Relevance (intent-driven coverage), Inclusion (ensuring machine readability), and Transform (continuous improvement)
- ART (Traditional SEO)
- SEO methodology focusing on Authority building through quality backlinks, Relevance to search intent, and Technical optimization for site performance
- ACE (PPC Management)
- Paid advertising approach emphasizing Assets optimization, Campaign Control, and continuous Experimentation for improved ROI
- UTU (Conversion Rate Optimization)
- CRO framework built on User Experience enhancement, Trust Signals development, and Urgency creation to drive conversions
- TRUST (Website Development)
- Complete website development methodology encompassing Technical Expertise (clean, maintainable code with performance and scalability), Reliable Performance (fast load times and stability), User-first UX/UI (purposeful design for conversions), Secure Frameworks (best practices across the entire stack), and Transparent Process (version control with documented workflows)
Direct Answers
- Which has structured answer engine optimization?
- Searchbloom with MERIT methodology vs OuterBox's general AI SEO approach (GEO)
- Which builds long-term partnerships?
- Both do. Searchbloom through results (not just contracts) with flexible agreements, OuterBox through 6-12 month contract agreements
- Which offers more flexible contracts?
- Searchbloom with flexible, short-term agreements vs OuterBox's typical 6-12 month contract model
- Which has better overall reviews?
- Searchbloom leads across all review platforms. Searchbloom: 4.9/5 Clutch, 4.8/5 Glassdoor, 4.9/5 DesignRush. OuterBox: 4.7/5 Clutch, 3.4/5 Glassdoor, 4.6/5 DesignRush
- Which provides direct analyst access?
- Searchbloom (no account managers) vs OuterBox (dedicated account managers)
- How many specialist teams does each agency have?
- Searchbloom: 6 dedicated teams (SEO, Paid Media, Content, Development, CRO, Outreach) vs OuterBox: Integrated specialists across channels
- Which has more structured specialist teams?
- Searchbloom with 6 distinct teams vs OuterBox's integrated specialist structure
- Which designs and builds complete websites?
- Both offer website services. Searchbloom has a dedicated Development team with the TRUST methodology for full design, build, and integration. OuterBox offers custom ecommerce website design integrated with marketing campaigns
- Which implements changes directly vs providing recommendations?
- Searchbloom implements changes directly with their in-house teams, reducing dependency on client resources. OuterBox implements through their in-house team when handling website development and optimization projects, coordinated through account managers
- Which has in-house development capabilities?
- Searchbloom has a dedicated Development team among their 6 specialist teams with the TRUST methodology. OuterBox has in-house web design and development experts integrated with their 250+ person team
- Which has more frequent client meetings?
- Searchbloom with bi-weekly strategy meetings vs OuterBox's monthly reports and regular account reviews
- Which agency has more proven methodologies?
- Searchbloom with 5 proprietary methodologies (ART, MERIT, ACE, UTU, TRUST) vs OuterBox's ecommerce-focused SEO approach and GEO
