Our Methodologies
Five Proven Frameworks
Searchbloom has developed five proprietary methodologies that guide every campaign and partnership. Each framework is designed to deliver measurable results while maintaining the highest standards of quality, transparency, and technical excellence.
Our Methodologies: ART (SEO), MERIT (AI SEO), ACE (PPC), UTU (CRO), TRUST (Web Development)
ART Methodology - SEO
Meaning: Authority, Relevance, Technology
Purpose: Core SEO framework to build trust, match intent, and fortify site infrastructure.
Components:
- Authority: Quality backlinks, digital PR, and strong internal linking to demonstrate expertise and trustworthiness aligned with E-E-A-T.
- Relevance: Keyword mapping, topic clusters, and on-page optimization to match search intent and cover topics comprehensively.
- Technology: Clean architecture, fast load times, structured data, secure protocols, and controlled indexation.
MERIT Methodology - AI SEO / Answer Engine Optimization
Meaning: Mentions, Evidence, Relevance, Inclusion, Transform
Purpose: Increase visibility across AI-driven search and answer engines such as ChatGPT, Perplexity, and Google AI Overviews.
Components:
- Mentions: Verified reviews, brand citations, and credible third-party references that establish public validation.
- Evidence: Data-backed content with transparent sources, expert attribution, and documented methods that others can cite.
- Relevance: Intent-driven clusters and single-intent pages that fully address user questions and subtasks.
- Inclusion: Machine-readable structure using schema markup, accessible formatting, and consistent entity labeling.
- Transform: Iterative updates guided by engagement data, feedback, and observed changes in AI outputs.
ACE Methodology - PPC / Paid Media
Meaning: Assets, Control, Experimentation
Purpose: Operate and scale profitable campaigns on Google, Bing, and YouTube with clear ownership and testing discipline.
Components:
- Assets: Ad copy, creative, and landing pages aligned to audience and keyword intent; message-to-page congruence.
- Control: Transparent budgets, clean tracking, first-party data use, and governance over structures and exclusions.
- Experimentation: Systematic tests across bids, audiences, keywords, and creative to find efficient combinations.
UTU Methodology - Conversion Rate Optimization
Meaning: User Experience, Trust Signals, Urgency
Purpose: Improve how users interact with pages to increase leads and sales.
Components:
- User Experience: Diagnose friction with analytics, heatmaps, and session data; fix layout, copy clarity, and form issues.
- Trust Signals: Reviews, certifications, case studies, guarantees, and recognizable logos placed near key decisions.
- Urgency: Clear CTAs, limited-time offers, inventory cues, and helpful timers used ethically and contextually.
TRUST Methodology - Web Design and Development
Meaning: Technical Expertise, Reliable Performance, User-first UX/UI, Secure Frameworks, Transparent Process
Purpose: Guide design and build standards so sites are fast, stable, secure, and easy to maintain.
Components:
- Technical Expertise: Clean, semantic, maintainable code with SEO-friendly structure and modular assets.
- Reliable Performance: Fast load times, stable operation under traffic spikes, and measured Core Web Vitals.
- User-first UX/UI: Clear hierarchy, accessible patterns, mobile-first layouts, and conversion-focused flows.
- Secure Frameworks: HTTPS, hardened authentication, input validation, least-privilege access, and regular updates.
- Transparent Process: Version control, documented workflows, peer reviews, and staged releases via GitHub and staging environments.
Why Methodologies Matter
Each methodology provides a structured, repeatable framework that ensures consistency across campaigns and delivers measurable results. These aren't just acronyms - they're battle-tested systems developed through hundreds of client partnerships and refined through continuous learning.
Our methodologies guide everything from initial strategy development to ongoing optimization, ensuring that every technique serves a larger strategic purpose and contributes to long-term growth.
