PPC MANAGEMENT SERVICES
DONE RIGHT- ROI-Focused Budget Allocation & Targeting
- Transparent Performance Reporting
- High-Impact Action Prioritization
- Conversion Tracking Implementation
- Cross-Platform Search Ads Management
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2026 -
2026
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PPC Management Services
Everyone knows how important it is to advertise online. Go where the customers are, right? That’s why advertising on Google, specifically, is becoming increasingly popular.
And it’s extremely easy to set up and manage, especially on a high level.
Or is it?
What many people don’t know is just how difficult it is to set up and manage a PPC campaign effectively.
That’s where Searchbloom comes in.
Searchbloom is setting a new standard for PPC management because we treat your campaigns and ad dollars as if they were our own. We are constantly watching your marketplace and making realtime adjustments just as a day trader would trade stocks on your behalf.
2026 LEADING AGENCY
Our Partners
What’s Included in Our PPC Management Services
Here is the technique that protects your budget: you become a partner only if we know we can generate an ROI you are comfortable with.
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RESEARCH & DISCOVERY
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CAMPAIGN ASSESSMENT
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CAMPAIGN STRUCTURE
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BUDGET ALLOCATION
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CREATIVE & AD OPTIMIZATION
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REPORTING & COLLABORATION
Research & Discovery
Any PPC management professional will tell you that a properly built PPC campaign always starts with comprehensive research and discovery.
Our analysts use Searchbloom’s systematic PPC management process to discover informational, navigational, commercial, transactional, and competitor keywords.
They’ll also look for long-tail or branded keywords so that you can skip the top of funnel targeting and jump straight to the middle and bottom of the funnel. In other words, we find the people who know what they’re looking for and are ready to buy.
And with all of this information in hand, we can construct the perfect strategy for your search and display campaigns.
By analyzing each of your primary competitors, we can see what keywords and ads are working for them.
Why reinvent the wheel if a competitor already has a successful campaign running that we can learn from at no cost?
If your primary competitors are getting a good amount of branded traffic, we may also consider building a competitor campaign to siphon traffic from them and flip them into your customer.
Campaign Structure
Segmentation is the cornerstone of any successful PPC management campaign.
We build your PPC account (Google Ads or Microsoft Advertising) the way a contractor builds a home: with the end in mind. Each keyword theme is segmented from the next, so we always have a clear read on what is working and what is not.
By focusing on the architecture of your campaigns, ad groups, and keywords, we improve Quality Score and ad relevance. That earns the highest Ad Rank at the lowest possible cost per click.
BUILDING & OPTIMIZING FOR CONVERSION
Each potential customer that visits your site is at a specific step in their buying journey.
When structuring a Pay Per Click campaign, we segment each section of the digital marketing sales funnel. Doing so allows us to target specific pieces of the buying cycle.
A digital sales funnel generally consists of three parts, each with a specific focus:
- Top of Funnel (TOFU) Building awareness and interest
- Middle of Funnel (MOFU) Driving consideration
- Bottom of Funnel (BOFU) Acquiring and retaining customers
By targeting these distinct areas, we can pinpoint the users who are
most likely to convert at every stage.
That means you spend less and make more.
CAMPAIGN TYPES
We use many different campaign types when building Pay Per Click accounts, and each one is designed for a different stage of the marketing funnel.
If you run an e-commerce store, we will likely lead with Performance Max or Shopping. That is a starting point, not a hard rule.
No two businesses are the same, so we collaborate with you to choose the PPC campaign types that fit your goals.
Below are a few of the campaign types we use most. This is not an exhaustive list.
- Research
- Branded
- High-Intent
- Top Performers
- Competitor
- Audience segments (Your Data, in-market, custom)
- Keywords
- Placements
- Topics
- Demographics
- In-Market Segments
- Affinity Segments
- Custom Segments
- Remarketing
- Your Data Segments
- Performance Max
- Standard Shopping
- Dynamic Remarketing
- Demand Gen
- Video Views
- Video Reach
- Ad Sequence
Ad Best Practices
Intent
The structure of your Google Ads account controls where your ads appear, when they are served, and which searches trigger them.
If the account is not organized properly, you lose control over how your ads perform and waste spend.
Searchbloom works meticulously to place every ad in the right campaign and ad group, which keeps tracking and improvement straightforward.
Keyword Match Types
Keyword match types tell Google which searches you want your ads to show for. Today there are three:
- Broad match
- Phrase match
- Exact match
Each match type serves a different purpose. Google retired Modified Broad Match in 2021 and folded its behavior into Phrase match.
For the top of the funnel, broad match paired with Smart Bidding can work well. For the middle and bottom of the funnel, phrase and exact match give you tighter control. We pinpoint the right mix and use it to grow your business.
Negative Keywords
Negative keywords block traffic that your keywords would otherwise trigger.
Why block traffic? Say you sell phone cases and we are bidding on “phone cases.” If someone searches Google for “free phone cases,” your ad could show without negative keywords in place.
You would not want that click, because your product is not free. So we add “free” as a negative keyword and your ad does not serve on that query.
We continuously analyze search terms and add negative keywords as part of our PPC campaign optimization process, which keeps your budget focused on buyers.
Quality Score
Quality Score is how Google rates the relevance and quality of your keywords, ads, and landing pages.
It directly influences your cost per click (CPC) and can make or break account performance.
Because Quality Score matters so much, we analyze it continuously and structure campaigns around it. Most accounts we manage run dedicated Search, Display, and remarketing campaigns with tightly segmented ad groups and targeting for the strongest possible Quality Score.
Ad Assets
Experienced advertisers use ad assets (formerly called ad extensions) to lift click-through rate (CTR) and Quality Score.
As CTR and Quality Score rise, your CPC falls, which lowers your cost per acquisition (CPA). That is exactly what you want.
Searchbloom uses every practical asset for your campaigns. Common ones include:
- Sitelink assets
- Callout assets
- Structured snippet assets
- Call assets
- Lead form assets
- Location assets
- Price assets
- Image assets
Budget Allocation
Budget allocation should change often. As we collect data from your campaigns, we shift budget toward what is working.
When one campaign outperforms another, we expand the winner and increase its daily budget while pulling spend from less profitable campaigns.
Searchbloom analysts also use forecasting to set daily budgets for each campaign.
We start with the low-hanging fruit, then optimize from there for maximum effect.
Managing bids is one of the more complex parts of PPC management.
Most accounts now run on Google Smart Bidding. It uses machine learning to set bids in real time toward a target CPA, a target ROAS, or a conversion-value goal.
Smart Bidding is not a set-and-forget switch. Conversion tracking has to be clean, goals have to match your margins, and the strategy has to fit account volume.
A site making $15 per sale on 100 sales a month needs a different approach from a site doing thousands of variable-margin transactions. We match the bidding approach to your economics, not a one-size-fits-all default.
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Creative & Ad Optimization
Searchbloom’s Analysts frequently run A/B tests or even multivariate tests to help you lower your CPA and maximize ROI.
Continually testing and making decisions based on data will produce better results month over month. Like a sales organization which touts the phrase “Always be Closing,” one of our internal slogans is “Always be Testing.”
A primary way to optimize your ad schedule is called dayparting.
Dayparting means choosing the days and hours your campaigns are eligible to serve, so budget concentrates when your customers actually convert.
For example, if most purchases happen in the evening, we weight the schedule toward that window. Smart Bidding then handles time-of-day bidding automatically, since manual hour-by-hour bid adjustments no longer apply the way they once did.
We pair the schedule with seasonality and conversion data so spend follows real intent, not the clock alone.
Device performance still varies, but how you act on it has changed.
With Smart Bidding you can no longer set the old graduated device bid adjustments. The control that remains is a full device exclusion: you can exclude a device outright when it does not convert. Otherwise Google uses device as an automatic bidding signal.
So our device work is honest about that reality. We analyze device-level conversion data, exclude devices that consistently lose money, and invest in the mobile landing-page experience that actually moves the number.
The point stands: we make the call based on what your data says.
A product data feed is the starting point of an effective Shopping or Performance Max campaign.
Once the feed is in place, it has to be segmented and the product titles and descriptions optimized around the terms you want to win. It is tedious work, but it is what separates a profitable retail campaign from a wasteful one.
Searchbloom optimizes your feed in Google Merchant Center. We then structure products into tightly themed listing and asset groups, so Performance Max and Shopping spend stays efficient.
By dedicating resources to landing pages or site conversion rate optimization, Searchbloom can save you thousands in wasted ad groups and positively impact conversion rates.
Each of our campaigns includes some form of conversion rate optimization (CRO) best practice.
When building ad groups, Searchbloom always tests multiple variants.
You have probably heard of A/B testing. We take it further with multivariate testing.
In a traditional A/B test you run two ads, each with its own unique selling proposition, and the winner continues. Multivariate testing introduces three, four, or more propositions at once.
With Responsive Search Ads, Google now assembles and tests headline and description combinations automatically. We feed those ads strong, distinct assets and follow the data to a clear winner.
CRO Framework
We follow a tried and tested 5-step framework for CRO.
- Company: Goals/Unique Selling Propositions (USP)
- Customer: Objections/Potential Objections
- Website: User experience/Usability sales funnel
- What are you we testing? (e.g., hires images, modified USP, etc.)
- Who are we testing? (e.g., audience 1, audience 2, etc.)
- Where are we testing (e.g., 3 product pages, sales funnel, etc.)
- Addresses Hypotheses On-Brand
- Technically “do-able”
- Correct Segmentation/Targeting?
- Browser/Device Testing
- Statistical significance has been achieved
- Hypotheses were correct (Scale result)
- Hypotheses were NOT correct (What did we learn?)
Campaign Assessment
Many business owners and marketing managers have a fear of hiring a PPC agency/PPC campaign manager who will set up their PPC account, and PPC campaigns then leave it on autopilot.
At Searchbloom, we consistently track campaign data so that we can make sound decisions and find the winning ads. You’ll know what we’re doing, and also know what the plan is going forward to get better and better month over month.
Analytics and tracking is a massive part of pay per click management.
Proper tracking is essential to our success, and we will work with your team to ensure tracking is accurate and up-to-date.
Searchbloom will want to monitor all relevant conversion points, including lead generation forms, newsletter signups, ecommerce transactions, revenue, phone calls, and more.
Tracking and recording inbound calls allows for further insights into your sales funnel.
So if lead generation is your primary goal, then call tracking is something you will certainly want on your radar.
Searchbloom partners with CallRail who is the market leader in call tracking. Each of our analysts is incredibly familiar with the CallRail platform, and you get to reap the benefits.
Reporting & Collaboration
You have experience in your industry and know more about your business and model than we ever could.
Our aim is to draw on your experience and collaborate with you as often as possible by providing regular reports and frequent collaboration calls.
Most of our partners prefer monthly reports and phone calls, while some prefer more frequent reporting and call schedule. We customize the communication between your team and ours to best suit your needs and the needs of the campaign.
If you have questions about pay-per-click management and how it can benefit your business, keep reading!
PPC Management
Frequently Asked Questions
PPC (pay-per-click) is an online advertising model where you pay each time someone clicks your ad. It is the practice of having an agency or specialist plan, build, optimize, and report on those campaigns. The goal is simple: every dollar of ad spend works as hard as possible. Searchbloom’s PPC management services cover Google Ads, Microsoft Advertising, and paid social from strategy through continuous optimization.
Google Ads charges you per click, and the cost varies widely by industry and competition. Average search CPCs commonly run from about $2 to $6, while highly competitive verticals such as legal, insurance, finance, and B2B can exceed $50 per click. Most small-to-midsize businesses invest a few thousand dollars a month and see strong results when the account is managed well.
Almost any business can advertise on Google, but it takes budget and disciplined optimization to see a return. Well-managed Google Ads can be one of the highest-ROI channels available, but whether it works for you depends on your margins, conversion rate, and how tightly the account is run. If the math does not support paid search, Local, National, or Ecommerce SEO can be a strong alternative.
It depends on your business, your product, and a metric called cost per acquisition (CPA). Conversion rates on paid traffic typically land from the low single digits up to about 10 percent, depending on industry and offer. You pay for every click regardless.
You have to weigh CPA against your margins to know if pay-per-click is viable. Industry rules of thumb only go so far. The only way to know for certain is to build, optimize, and test your own campaigns, which is exactly what our PPC management services do.
Pay-per-click is simple in concept. You build ads and set a budget in Google Ads. Google then shows your ads across its networks based on the targeting and bids you set.
On the Search Network, your ad can appear in the results when someone searches a term you target. On the Display and video networks, your ads appear across millions of websites, apps, and YouTube. You are charged only when someone clicks, hence “pay-per-click.”
Google charges the minimum needed to hold your ad position, based on the Ad Rank of the advertisers around you. Your actual cost per click depends on your industry, your Quality Score, and how competitive the search term is. A strong Quality Score is one of the most reliable ways to pay less per click.
On the Search Network, Responsive Search Ads are now the standard format. They automatically test combinations of your headlines and descriptions and adapt to each query and device, so they tend to drive the strongest action when paired with Smart Bidding. For Display and YouTube, responsive display and video action formats serve the same purpose. The key is feeding each format strong, distinct creative.
YouTube ad costs vary by format and goal. View and impression pricing commonly runs from a few cents up to around $0.30, and you are typically charged when a viewer watches or engages, even if they skip.
YouTube advertising runs through Google Ads using Video and Demand Gen campaigns, not a separate platform. That means YouTube can be planned, targeted, and measured alongside the rest of your Google Ads account.
Optimizing pay-per-click takes time, experience, and constant testing. If you are new to paid advertising or do not have time to manage it closely, professional PPC management services usually pay for themselves in efficiency and results. Ask yourself these questions.
