Anchor text generator tools help you shape your anchor text profile. Anchors fall into three groups:

A blended/phrase match anchor: The anchor text uses all or part of one of your target keywords, plus other words around it. For example, you can use the phrase "link building strategies" to link to a page about link building. That works even if "strategies" is not on the page.
An exact match anchor: The anchor text is only the key phrase you want to rank for. For example, if your keyword research points to "link building" as a strong target, you would use that exact phrase to link to a page about link building.
A natural anchor: The anchor text is generic, or it uses your brand name or URL. It has no chosen key phrase. Using "Searchbloom" as the anchor text for a link is a natural anchor. You can also use the anchor text generator tool to connect a brand name to a keyword in a natural way.

To rank on the first page of search results, you need an anchor text profile that fits your niche and helps you build relevant backlinks to your site.

The anchor text generator tool is quick to use. You can download the results as a .csv file, bookmark your favorite phrases, or hand them to your content strategist or copywriter to add to your site.

Here is how it works:

Enter your desired keywords. You can stick to a brand name and add one or more keywords.
Select your page type. This determines the ratio of link types needed for a given page. For instance, on a homepage Google expects anchor text that uses your brand name or the URL.
Pick the type of anchor text. To continue the example above, you would pick "Natural." For blog content, you might choose Branded plus Keyword or Phrase Match.

The tool then generates anchor text options that help you build authority through links.

Anchor text is the visible, clickable text in a hyperlink. In SEO, it signals the topic of the linked page and helps search engines read the context around that link. Relevant, natural anchor text supports ranking, but over-optimized or off-topic anchors can trigger penalties. It is a core part of link building.

In web content, anchor text usually appears blue and underlined, though CSS can change that. The words you pick matter. They hint at the topic and relevance of the linked page, so they can shape how that page ranks in search.

Yes. The tool is completely free to use, with no sign-up required.

Repeating the same exact-match anchor looks unnatural and can hold a page back. A varied mix keeps your link profile healthy.

A blend of branded, partial-match, and natural-language anchors works best for most pages.

Anchor Text Generator Tool

Anchor Text Tool

Enter your Brand name(s)

Enter Keyword(s)

Select a page type

Select Anchor Text Type

Suggested Keywords Text

How to use the Anchor Text Generator Tool

Why anchor text variety matters

Every online detail checked & analyzed

Anchor Text Tool

<img width="22" height="20" src="/wp-content/uploads/2021/09/ico-1.png" class="title-icon" /> Enter your Brand name(s)

<img width="20" height="21" src="/wp-content/uploads/2021/09/ico-2.png" class="title-icon" /> Enter Keyword(s)

<img width="18" height="23" src="/wp-content/uploads/2021/09/ico-3.png" class="title-icon" /> Select a page type

<img width="18" height="22" src="/wp-content/uploads/2021/09/ico-4.png" class="title-icon" /> Select Anchor Text Type