How to use the PPC Keyword Wrapper Tool
Format a list of keywords into every Google Ads match type at once. Paste your keywords, choose the match types you want, and copy the result.
- Paste your keywords. Add your keywords to the input box, one per line.
- Choose your match types. Select broad, phrase, or exact match. You can pick more than one.
- Clean up the list. Turn on options to lowercase the text, drop extra symbols, or remove duplicates. This step is optional.
- Copy the output. Select Copy Output and paste the formatted keywords straight into Google Ads.
Why wrap your keywords
Building a campaign means formatting the same keywords in several match types, which is slow and easy to get wrong by hand. This tool wraps your whole list in the match types you choose in one step, so your campaign goes in clean and consistent.
Keywords matter. They play a major role in just about any kind of digital marketing work.
Building a Google Ads campaign? Solid keyword research is the difference between a tightly focused campaign and one that burns ad dollars on traffic that never converts.
Creating content? You have to know the exact keywords your ideal reader is searching for.
Keywords are only as good as the research behind them. To pull real traffic to your campaigns and content, they have to match the words your audience actually types into a search box when they go looking for what you offer.
The Keyword Wrapper is a free web tool for Google Ads and Microsoft Ads. It wraps a whole list of keywords in the match types you choose, so you can add them to your ad groups in bulk.
Here is how the Keyword Wrapper works:
- Enter the keywords you are targeting.
- The tool produces wrap keywords you use to modify those terms for a Google Ads campaign.
- For example, enter "Google Ads" and "Google Advertising" as your broad keywords, and the tool generates a range of lists you can combine with your original terms to build a more targeted, effective phrase match.
- Google Ads supports three keyword match types:
- Broad
- Phrase
- Exact
- The tool also outputs the legacy modified-broad "+" format, which Google now treats as phrase match.
- The lists you create can mix these match types.
Other strategic perks of the Keyword Wrapper include:
- Copy and paste your finished keywords straight into Google or Microsoft Ads.
- Filter out capital letters so you do not add duplicate terms to Google Ads under different capitalizations.
- Strip common characters such as exclamation marks, which Google Ads does not allow at the keyword level.
Done? Export and save your lists to a spreadsheet so you can reuse them across future campaigns.
The Keyword Wrapper is perfect for any business that wants its marketing dollars working hard inside Google Ads and Microsoft Ads campaigns.
Recently, Google changed how the search terms report shows your data. The notice on your account may have looked something like this:
Here is the catch. Google's Ads platform tends to show your ads for plenty of other related searches, yet the search terms report is the only place you can see exactly which of those terms you are paying for out of all that traffic.
The change matters. Now the report only lists terms that a lot of people search for, so you can miss the off-target keywords that creep in, the very ones you would add to your negative keywords to keep Google from slipping them into your ads as close variants.
Overall, the search terms report now hides about 25 percent of the clicks you pay for each day, according to Google Ads expert Dave Collins.
So a Keyword Wrapper matters more than ever. It also turns keyword phrases into negative keywords you can exclude. Smart advertisers adapt, and the right tool helps them stay sharp and protect their budgets.
Pair this tool with our keyword mixer tool to get even more value from your paid search campaigns.
Yes. The tool is completely free to use, with no sign-up required.
Broad, phrase, and exact match. You can apply more than one at the same time.
Yes. Turn on the options to drop duplicate keywords and clean up extra symbols before you copy the output.
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