Searchbloom®
Free Action Plan*

Conversion Rate ROI Calculator

Remember that not only can you have a positive impact on your conversion rate, but an increase in your average order value will yield significant results with minimal effort.

How to use the Conversion Rate ROI Calculator

See what a higher conversion rate is worth to your business. Enter your traffic and conversion numbers to estimate the revenue conversion rate optimization could add.

  1. Enter your monthly users. Add the average number of visitors your site gets each month.
  2. Add your current conversion rate. Enter the percentage of visitors who convert today.
  3. Enter your average order value. Add the average dollar amount per conversion.
  4. Set a target conversion rate. Choose the new conversion rate you want to reach and see the projected revenue lift.

What the numbers tell you

Small gains in conversion rate compound fast when they apply to all of your traffic. The calculator shows your current monthly revenue next to the revenue you would earn at a higher rate, so you can see whether conversion rate optimization is worth the investment before you commit.

Current number of conversions per month

2,500

Current Monthly Revenue

$175,000

New conversion rate

3.5%

Number of conversions per month after increase

3,500

AOV after increase

$70

Additional revenue per month

$87,500

% increase in revenue per month

50.00%

Total monthly revenue after increase

$262,500

Conversion rate optimization (CRO) is how you get more of your visitors to take an action you want, like buying a product, calling, or filling out a form. Here is how to start.

  • Set your goal. Pick the action you want visitors to take. Then set a realistic conversion rate goal based on what your site does today.
  • Know your audience. Use your analytics to learn who your visitors are and how they behave. Those patterns guide where you focus.
  • Check how your pages perform now. Look at your current conversion rates. Find what works and what falls short, so you know what to fix first.
  • Make a hypothesis. Use what you found to form one clear idea for a change. It might be the layout, the design, the copy, or a button.
  • Test it. Run an A/B test to see if the change helps. The results tell you what worked and what to try next.
  • Repeat. Use each result to make the next change better.

CRO is not a one-time project. It is ongoing. Keep testing and refining, and your pages get better over time.

Conversion rate optimization (CRO) is how you get more of your visitors to take an action you want, like buying a product, calling, filling out a form, or signing up for a newsletter. You study how people use your site, test different parts of it, and make changes that improve the experience and lift conversions.

CRO helps you spot the weak parts of your site, like pages people leave fast or carts they abandon. Then you fix them. When you make the site easier to use and clear away the roadblocks that stop people from converting, more visitors do what you want them to, and you get a better return on the money you put into your site.

CRO is ongoing. You keep analyzing, testing, and improving so your site keeps hitting its goals. The more you watch and refine, the more you convert, and the more your business grows.

Conversion rate optimization (CRO) matters for any website. Here is why.

  • More conversions. The whole point of CRO is to get more visitors to act, like buying or filling out a form. Better design, copy, and experience all push that number up.
  • Better experience. CRO means studying how people use your site and clearing the roadblocks, like confusing menus or slow load times. That makes the site nicer to use and leaves a better impression of your brand.
  • More revenue. A higher conversion rate means more money. More of your visitors turn into sales and leads, so the same traffic earns more.
  • An edge on rivals. A site that is easy and quick to use stands out. That edge helps you win customers your competitors miss.
  • Low cost. CRO is a cheap way to get more from your site. You make focused changes based on real visitor data, so you improve what counts without wasting money on guesses.

CRO is key to any site's success. Study how people use your site, test the parts, make changes based on data, and you will grow your business.

Yes. The tool is completely free to use, with no sign-up required.

Your average monthly visitors, your current conversion rate, and your average order value.

No. The results are an estimate to help you weigh the opportunity, not a promise of exact figures.

More free SEO tools

Every Searchbloom tool is free to use. Explore the rest of the toolkit.

Anchor Text Generator Tool Generate a natural, varied anchor text profile for your link building. Open tool Bulk Word Count Checker Check the word count of multiple web pages at once by pasting in a list of URLs. Open tool Campaign URL Builder Tool Add UTM campaign parameters to your URLs to track custom campaigns in Google Analytics. Open tool Keyword Mixer Tool Combine sets of keywords into every match-type combination for your PPC campaigns. Open tool Local SERP Checker Check Google local search results from any city, country, and language. Open tool PPC Keyword Wrapper Tool Wrap keywords in broad, phrase, and exact match types for Google Ads in seconds. Open tool Schema Markup Generator Tool Use our Schema.org structured data generators to create JSON-LD & Microdata markups to help Google understand your site. Open tool Snippet Preview Tool Preview how your title tag and meta description will look in Google search results. Open tool

Every online detail checked & analyzed

It goes to show that every site is different, we will help you make your mark.

FREE ACTION PLAN
GET YOUR FREE PLAN

This field is for validation purposes and should be left unchanged.

They have a strong team that gets things done and moves quickly.

The website helped the company change business models and generated more traffic. SearchBloom went above and beyond by creating extra content to help drive traffic to the site. They are strong communicators and give creative alternative solutions to problems.
Mackenzie Hill
Mackenzie HillFounder, Lumibloom

We hate spam and won't spam you.