About our Partner
Who They Are
This Searchbloom partner is a source of quality, in-stock public safety equipment and apparel.
What They Do
The partner serves law enforcement, military, security, fire, EMS, postal, and public transportation professionals, and it offers a broad selection of products and brands, competitive prices, responsive service, fast delivery, and easy ordering.
Why They Came to Searchbloom
What did they want? To ramp up their digital marketing and fix existing technical issues with their eCommerce site.
The Problem
The partner was already well established and saw digital marketing as a major opportunity. We found seven problems between the store and its search visibility.
The partner came to Searchbloom for help with several issues, including:
- Missing metadata
- Under-optimized backlink profile
- Overall site organization issues
- Site speed
- Server errors
- Improper or missing schema implementation
- Crawl errors (404s)
The Solution
We worked through the store following Searchbloom's proprietary SEO methodology: Authority, Relevancy, and Technology (ART). Each area surfaced marketing opportunities the partner could act on.
We built a backlink acquisition plan through link building. It targeted deep links to product and category pages, and built links to the home page for overall domain authority.
We optimized the category pages with keyword-rich, highly relevant content so Google could interpret them better. This directly helped increase rankings and traffic.
Site speed optimization
- We compressed a large number of images that were slowing the site down.
- The site loaded many external JavaScript files and stylesheets, which we combined into fewer files.
Google Search Console optimization
- The site needed proper redirects between versions of its address, such as the non-www version to the www version.
- We fixed or properly redirected many 404 and server errors.
- Many orphaned pages needed sensible internal links so users could reach the entire site.
The technical fixes shared one purpose: let search engines and shoppers reach the whole catalog. Compressed images and combined scripts made pages load faster, and redirects between address versions kept search engines from treating one store as several. We also repaired errors and linked to orphaned pages, so users and crawlers have a route to every product and category.
The Results
Higher rankings brought more organic visitors. More visitors meant more sales for the partner. This was the eCommerce SEO work in practice.
Rankings
39% increase in overall rankings
92% increase in top 10 rankings
128% increase in top 3 rankings
223% increase in number 1 rankings
Traffic
29% increase in organic sessions, from 110,104 to 141,705
Revenue
8.5% increase in organic revenue within 6 months
Business Impact
22x return on invested capital
2026 LEADING AGENCY
You Are Much More Than a Client.
