About our Partner
Who They Are
Gilman's Kitchens and Baths is a design-build company based out of the San Francisco Bay Area. They have been in business for 30+ years, proudly serving the homeowners and contractors they work with.
What They Do
Gilman's works with four major cabinet manufacturers to deliver the best quality of cabinets for your kitchen, bath, and other remodeling projects. Whether you need a semi-custom design or a full custom design, they have price points to fit every budget.
The Problem
When Gilman's Kitchens and Baths came to Searchbloom, they had a laundry list of issues, including:
- Site speed
- Mobile compatibility
- Structured data markup
- XML sitemap
- URL hierarchy
- Content silos
- Blog implementation
- Keyword cannibalization
These issues kept the website from ranking in the SERPS, and organic traffic to the site was not increasing. Additionally, Gilman’s was not ranking well for critical geo-targeted terms with their location pages.
To diagnose and fix these issues, Gilman’s turned to Searchbloom’s SEO expertise.
The Solution
Searchbloom has developed a comprehensive custom local SEO strategy that addressed all of the elements listed above and then extended it to cover any tasks that would improve organic rankings.
Our process splits our efforts into 3 main areas: Authority, Relevancy, and Technology.
To help build the authority of Gilmans website, the Searchbloom team focused on acquiring relevant, high-quality, links. We also help build local relevance by optimizing and creating local and industry-specific directory profiles.
Next, the Searchbloom team focused on refining which local head terms Gilman’s needed to use to drive qualified traffic, as well as to investigate what their competitors are targeting.
We then applied our Searchbloom keyword mapping process to then create high-quality and relevant content for the titles,
descriptions, headers, and body of content to each page.
Additionally, we implemented a well-thought-out internal linking structure that is extremely intuitive. This makes navigating the site easier and more user-friendly.
One of the largest tasks was to ensure that the technical aspects of Gilman’s website were crawlable and provided a good user experience. This includes a number of aspects that are listed below.
- Site Speed Optimization
- Mobile Responsiveness
- Broken Elements
- Cleaned up Code (issues with inline CSS)
- XML Sitemap
- Robots.txt
- Duplicate Content
- Image Compression
- Code Compression
- Content Delivery Network
- Server Response Time
- URL & Silo Structure
- Google Search Console Optimization
- Structured Data
The Results
Applying this strategy produced phenomenal results as seen in the graph below which illustrates Gilman’s Kitchen and Baths dominating their local competitors in organic search traffic and ranked keywords.
The gains carried straight through to the business. Organic search delivered 60 additional marketing qualified leads per month, and every $100 invested in SEO returned $4,445.
Growth of that scale changed the company's trajectory. Gilman's Kitchens and Baths was ultimately acquired by a private equity firm.
Traffic
280% Increase in Organic Traffic
Rankings
116% increase in keywords ranking in the top 3 positions
138% increase in keywords ranking on page one
Business Impact
60 additional marketing qualified leads per month
$4,445 in return for every $100 invested in SEO each month
2026 LEADING AGENCY
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