About the Partner

This Searchbloom partner is a vaping membership club. Members discover new e-liquid flavors every month at a lower cost than they'd pay at retail.

The Problem

When the partner started with Searchbloom in April 2017, it had a strong product offering but needed help reaching more customers. It ranked for some generic keywords and wanted to reach more people by ranking for more of them.

The Solution

We built a three-part plan with that goal: a roadmap of on-site optimization recommendations and a solid content plan to grow the audience and expand reach. The plan followed Searchbloom's proprietary SEO methodology: Authority, Relevancy, and Technology (ART).

Authority
Relevancy
Technology

Helped acquire new links to the site through link building.
Added internal links to improve link flow across the site.
Developed content for placement on industry publications.
Grew the backlink count by more than 2,500%.

Content optimization, including titles, descriptions, headers, and content relevance
Recommendations on new content
New content created for placement on external sites
Stronger relevance and authority through link acquisition

Improved site structure.
Improved URL and silo structure.
Optimized site speed.
Improved structured data.

Authority
- Helped acquire new links to the site through link building.
- Added internal links to improve link flow across the site.
- Developed content for placement on industry publications.
- Grew the backlink count by more than 2,500%.
Relevancy
- Content optimization, including titles, descriptions, headers, and content relevance
- Recommendations on new content
- New content created for placement on external sites
- Stronger relevance and authority through link acquisition
Technology
- Improved site structure.
- Improved URL and silo structure.
- Optimized site speed.
- Improved structured data.

The content work served two goals. Content we created for other sites earned links, which built authority. The same content, together with the title, description, header, and relevance edits on the store's own pages, made the site relevant to more of the searches its members make.

The Results

Rankings grew across the first year of the partnership, and revenue grew with them under the eCommerce SEO work.

Bar charts for a vape ejuice seller. In the first year, keywords in the top 3 grew from 2,230 to 5,129, page one keywords from 5,277 to 11,305, and total ranking keywords from about 32,000 to just over 69,000. — Total ranking keywords grew 112% in the first year.

Keywords Ranking	April 2017	After Year One	Change
Total keywords ranking	About 32,000	Just over 69,000	+112%
Keywords in the top 3 positions	2,230	5,129	+130%
Keywords on page one	5,277	11,305	+114%

Revenue
More ranking keywords had a strong effect on revenue: in the first year of the partnership, monthly revenue grew 68%.

Business Impact
52x return on investment

SEARCHBLOOM

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2026 LEADING AGENCY

We’ve seen tremendous improvements in our metrics, ranging from 30% to 700% increases in targeted areas.

President, Local Auto Company

All of our branches are generating sales and income from the combination of SEO and PPC efforts.

Director, Multi-Location Pest Control Company

They’ve increased our total views, conversions, and page counts. We’ve had a great experience with the Searchbloom team.

Owner, Gilman Kitchens + Baths

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